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Free: No

Trial: Yes

Min: $9/Month

Max: $149/Month

ActiveCampaign Review: Top Features, Pricing, Pros & Cons

What is ActiveCampaign?

ActiveCampaign is a comprehensive marketing automation software that helps you reach out to your customers and prospects. It’s easy to set up, customize, send emails, and get results.

ActiveCampaign is one-stop software for email marketing, social media marketing, and customer management. The platform’s email tools are powerful enough to impact your business’s sales funnel. 

You can connect with customers through multiple channels and segment them into groups based on their preferences or purchase history in order to send personalized messages to increase conversion rates.

The ActiveCampaign platform is flexible enough to work with any business model. If you use a customer relationship management (CRM) system, it integrates seamlessly and syncs data between them. Banner

Pros of ActiveCampaign

  • Comprehensive email marketing features
  • Marketing automation options
  • Create an automated email chain
  • Complete CRM solution
  • Automate contact management process
  • Drag and drop email builder
  • Ready email templates
  • Custom reports

Cons of ActiveCampaign

  • Steep learning curve
  • Pricing goes up quickly as contacts grows
Ease of Use
Value For Money

We love to hear from you. If you have used this product already, please share your thoughts with our audience.

Top Features of ActiveCampaign

  All email marketing features
  Marketing automation options
  Complete CRM solution
  Omni-channel contact management
  Email campaign templates
  Landing page builder
  eCommerce Business management
  Ai Automation tools
  Third-party app integration
Jason VandeBoom CEP ActiveCampaign

ActiveCampaign: Company Profile

Jason VandeBoom: Founder & CEO ActiveCampaign

Jason VandeBoom is the founder & CEO of ActiveCampaign, a company that helps you to grow your business by using a number of marketing automation tools.

CEO Name: ​

Est. Year:




HQ Location:

Illinois, US



Detailed Review of ActiveCampaign

ActiveCampaign is one of the most popular marketing automation software. But the best part is that ActiveCampaign has a ton of different features to offer for all kinds and sizes of business organizations worldwide.

You can find all these features right in your dashboard itself. Here are the major features from ActiveCampaign:

Email Marketing and Email Newsletters

This is one of the core and primary features of ActiveCampaign. For creating and sending professional-looking and productive email newsletters, the software is packed with some of the most beautiful and informative newsletter templates. 

Not only do you get the most business-centric and engaging templates but you also get some of the most ready-to-use email templates that don’t need much tweaking. 

ActiveCampaign Review

When it comes to ActiveCampaign as an email marketing solution, it offers all the features and options that you will need to make it big.

The email autoresponder makes it simple for the users to send an automated welcome email and a welcome series that will help the new subscriber so that you can engage them and make them regular readers of our email newsletters.

Ready Email Templates

ActiveCampaign comes with over 250 ready-to-use email newsletter templates that you can use to make your email newsletter look professional.

You can select the most suitable template based on category and edit them to fit into your need perfectly.


Personalized Email Campaigns

Another advantage of ActiveCampaign is that you can segment your subscribers and group them so that you can send custom newsletters to different groups with your subscribers.

You can also personalize your newsletter based on the contact information that you have.

Automated Marketing Campaigns

The core reason for the popularity of ActiveCampaign is its automation solution for all kinds of marketing needs. The integrated and easy-to-use Automation Builder makes everything easy. 

The software makes putting together a complete email campaign simple, thanks to its automation capabilities.

You can initiate campaigns and automation after selecting a single template and then making it into a complete marketing campaign.

ActiveCampaign gives you the option to create a sequence of automated emails that will go out to the group of subscribers based on your settings.

ActiveCampaign Marketing Automation

Deals: Integrated CRM Solution 

Closing sales is pretty easy with ActiveCampaign as you get a complete CRM solution integrated known as Deals.

The integrated CRM allows you to automate your entire sales. It takes away most of your manual work and simplifies everything from sales to closing deals. 

ActiveCampaign gives you all the features that are needed to keep a track of all your leads and manage them perfectly.

You can create a complete workflow to make sure that you don’t have to do much manually.

ActiveCampaign makes it simple for you to manage all your contacts from a simple, centralized dashboard.

ActiveCampaign CRM

The CRM system will make sure that you have all the customer contact data in the contact management system and you don’t have to manually track it. You will be able to access all the interactions with the customers at a glance.

Also, the automated segmentation by the system gives you clarity about the timing when you need to contact a customer when there is a probability of conversion.

You can integrate the CRM system with other important apps and services to streamline the whole system.

Get More Leads and Boost Sales with Integrated Landing Page Builder

ActiveCampaign allows you to convert the traffic you receive on your website into effective customers and signups with its industry-leading Landing Page builder. It’s super easy, effective, and works especially well for small business needs.  

The handy drag and drop landing page builder will help you to design a completely custom landing page for your product or service.