ActiveCampaign Logo
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ActiveCampaign

Free: No

Trial: Yes

Min: $9/Month

Max: $149/Month

ActiveCampaign Review: Top Features, Pricing, Pros & Cons

What is ActiveCampaign?

ActiveCampaign is a comprehensive marketing automation software that helps you reach out to your customers and prospects. It’s easy to set up, customize, send emails, and get results.

ActiveCampaign is one-stop software for email marketing, social media marketing, and customer management. The platform’s email tools are powerful enough to impact your business’s sales funnel. 

You can connect with customers through multiple channels and segment them into groups based on their preferences or purchase history in order to send personalized messages to increase conversion rates.

The ActiveCampaign platform is flexible enough to work with any business model. If you use a customer relationship management (CRM) system, it integrates seamlessly and syncs data between them.

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Pros of ActiveCampaign

  • Comprehensive email marketing features
  • Marketing automation options
  • Create an automated email chain
  • Complete CRM solution
  • Automate contact management process
  • Drag and drop email builder
  • Ready email templates
  • Custom reports

Cons of ActiveCampaign

  • Steep learning curve
  • Pricing goes up quickly as contacts grows
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Ease of Use
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Top Features of ActiveCampaign

01.
  All email marketing features
02.
  Marketing automation options
03.
  Complete CRM solution
04.
  Omni-channel contact management
05.
  Email campaign templates
06.
  Landing page builder
07.
  eCommerce Business management
08.
  Ai Automation tools
09.
  Third-party app integration
Jason VandeBoom CEP ActiveCampaign

ActiveCampaign: Company Profile

Jason VandeBoom: Founder & CEO ActiveCampaign

Jason VandeBoom is the founder & CEO of ActiveCampaign, a company that helps you to grow your business by using a number of marketing automation tools.

CEO Name: ​

Est. Year:

2003

Employees:

501-1000

HQ Location:

Illinois, US

Funding:

$360M

Detailed Review of ActiveCampaign

ActiveCampaign is one of the most popular marketing automation software. But the best part is that ActiveCampaign has a ton of different features to offer for all kinds and sizes of business organizations worldwide.

You can find all these features right in your dashboard itself. Here are the major features from ActiveCampaign:

Email Marketing and Email Newsletters

This is one of the core and primary features of ActiveCampaign. For creating and sending professional-looking and productive email newsletters, the software is packed with some of the most beautiful and informative newsletter templates. 

Not only do you get the most business-centric and engaging templates but you also get some of the most ready-to-use email templates that don’t need much tweaking. 

ActiveCampaign Review

When it comes to ActiveCampaign as an email marketing solution, it offers all the features and options that you will need to make it big.

The email autoresponder makes it simple for the users to send an automated welcome email and a welcome series that will help the new subscriber so that you can engage them and make them regular readers of our email newsletters.

Ready Email Templates

ActiveCampaign comes with over 250 ready-to-use email newsletter templates that you can use to make your email newsletter look professional.

You can select the most suitable template based on category and edit them to fit into your need perfectly.

ActiveCampaign-Email-Templates

Personalized Email Campaigns

Another advantage of ActiveCampaign is that you can segment your subscribers and group them so that you can send custom newsletters to different groups with your subscribers.

You can also personalize your newsletter based on the contact information that you have.

Automated Marketing Campaigns

The core reason for the popularity of ActiveCampaign is its automation solution for all kinds of marketing needs. The integrated and easy-to-use Automation Builder makes everything easy. 

The software makes putting together a complete email campaign simple, thanks to its automation capabilities.

You can initiate campaigns and automation after selecting a single template and then making it into a complete marketing campaign.

ActiveCampaign gives you the option to create a sequence of automated emails that will go out to the group of subscribers based on your settings.

ActiveCampaign Marketing Automation

Deals: Integrated CRM Solution 

Closing sales is pretty easy with ActiveCampaign as you get a complete CRM solution integrated known as Deals.

The integrated CRM allows you to automate your entire sales. It takes away most of your manual work and simplifies everything from sales to closing deals. 

ActiveCampaign gives you all the features that are needed to keep a track of all your leads and manage them perfectly.

You can create a complete workflow to make sure that you don’t have to do much manually.

ActiveCampaign makes it simple for you to manage all your contacts from a simple, centralized dashboard.

ActiveCampaign CRM

The CRM system will make sure that you have all the customer contact data in the contact management system and you don’t have to manually track it. You will be able to access all the interactions with the customers at a glance.

Also, the automated segmentation by the system gives you clarity about the timing when you need to contact a customer when there is a probability of conversion.

You can integrate the CRM system with other important apps and services to streamline the whole system.

Get More Leads and Boost Sales with Integrated Landing Page Builder

ActiveCampaign allows you to convert the traffic you receive on your website into effective customers and signups with its industry-leading Landing Page builder. It’s super easy, effective, and works especially well for small business needs.  

The handy drag and drop landing page builder will help you to design a completely custom landing page for your product or service.

ActiveCampaign Landing Page Builder

ActiveCampaign for eCommerce

If you’re running an eCommerce business, then you know how important it is to have a good marketing strategy. While ActiveCampaign will take care of email marketing campaigns for your eCommerce business, it will help you grow and keep a strong relationship with your customers through all different channels.

ActiveCampaign for eCommerce offers you all the tools to boost your sales and grow your business. With ActiveCampaign, you can easily create beautiful email newsletters, automate your marketing campaigns, and track your results.

You can create an automated email series to reduce cart abandonment and bring back those potential customers to your eCommerce site.

Plus, ActiveCampaign integrates with all the major eCommerce platforms, so you can easily add it to your existing website or online store.

ActiveCampaign for eCommerce

ActiveCampaign: Top Benefits

ActiveCampaign offers different ways to create email campaigns, mobile notifications, and social media posts to get the most out of your marketing efforts.

Multi-Level Communication Channel

ActiveCampaign’s email marketing solution allows you to connect with your contacts through various channels.

You can send emails, SMS messages, or social media posts from ActiveCampaign and then track the success rate in real-time. Multi-channel communication is perfect for targeting customers that prefer different messaging types.

ActiveCampaign Multi Channel Contact

Top-Class Third-Party Integrations

With ActiveCampaign, you get a ton of different integrations to choose from. The range of options you get here is simply endless and is all designed to bring you great business success and sales. 

One of the best things here is that you get to choose from an existing list of unique integrations and new integrations daily. You can also integrate any homebrew software of your own using Zapier or the integrate open API option.

From adding extra data and applying tags to getting purchase records, ActiveCampaign offers them all. 

A few of the most popular third-party integrations include Shopify, BigCommerce, WooCommerce, Facebook, WordPress Plugins, Basecamp, Calendly, and Google Analytics. 

ActiveCampaign Integrations

AI and Automation Features

Another amazing feature that makes ActiveCampaign a class-apart from its competitors is its powerful AI-powered features. All across the software, you get AI pop-up options that allow you to deliver results faster. 

With integrated options like predictive content and predictive sending, your complete marketing journey becomes easy, quick, and well-organized.

Free Automation Template

Unlike any of its alternatives, ActiveCampaign has a lot more to offer to you than just simple templates.

Get free, ready-to-use Automation-ready templates that allow you to kick-start your automated marketing. These templates are free to use and packed with a ton of automation options to choose from.

ActiveCampaign Pricing

ActiveCampaign offers you four different plans to choose from. And depending on the number of contacts you have, the price will be different.

If you go for yearly billing, you get a good amount of discount.

ActiveCampaign Pricing

Lite Plan

$9/Month

If you have limited budget, you can start with the Lite plan that comes at $9 per month with yearly billing. If you go for monthly billing, this price will become $15 per month.

  • Unlimited Email Sending
  • Marketing automation features
  • Drag & Drop campaign builder
  • 125+ Email Templates
  • Subscription Forms
  • Contact segmentation
  • Import leads
  • Lead Capture Forms
  • Customer Analytics
  • 1 User

Plus Plan

$49/Month

The Plus plan comes for $49 per month with yearly billing and the price becomes $70 for monthly billing.

  • Everything in Lite plan
  • Landing page builder
  • 50+ Landing Page Templates
  • Facebook Custom Audiences
  • SMS Marketing
  • Contact Scoring
  • Custom Branded Forms
  • CRM with Sales Automation
  • Sync Inbox with CRM
  • Task Reporting
  • Customer Success Pipelines
  • And more

Professional

$149/Month

Professional Plan comes with advanced marketing features that will help your business. This plan is priced at $149 per month with yearly billing and $189 with monthly pricing.

  • Everything in Plus Plan
  • Website Personalization
  • Predictive Sending
  • Predictive Content
  • Marketing Attribution
  • Split Automations
  • Attribution Reporting
  • Site Messages
  • Conversion Reporting
  • Split Automations

Enterprise

Custom Price

The Enterprise plan gives you the option to customize pricing depedng on the features you need. You can talk to the sales team and get your pricing.

  • Everything in Professional Plan
  • Custom Reporting
  • Custom Mailserver Domain
  • Custom Domain
  • Free Design Services
  • Unlimited Email Design Testing
  • Social Data Enrichment
  • And more

ActiveCampaign Review Competitor Price Comparison

Find the most cost-effective solution for your business. Check the price comparison of all the software that we listed in this category. 

Product Name

Logo

Free Plan

Min Price

Max Price

Score

monday.com

mondaycom-logo

Yes

$8 Seat/Month

$16 Seat/Month

93%

EngageBay

EngageBay Logo

Yes

$11.99/user

$63.99/user

93.5%

HubSpot

HubSpot Logo NitDit

Yes

$45/mo

$3,200/mo

92.25%

Omnisend

Omnisend Logo

Yes

$16/Month

$59/Month

93.5%

Close CRM

Close CRM Logo

No

$25/Month

$129/Month

92%

Maple CRM

Maple CRM Logo

No

INR 600/Month

INR 7K/Month

90.25%

Sendinblue

SendinBlue logo

Yes

$25 /month

$65 /month

92.5%

Zoho CRM

zoho-crm-logo

Yes

$14/Month

$40/Month

92.75%

Phonexa

Phonexa Logo

No Free Trial

$100/Month

Custom

92.5%

MailChimp

MailChimp Logo

Yes

$9.99/Month

$299/Month

92.5%

ActiveCampaign FAQs

What Kind of Support ActiveCampaign Offers?

ActiveCampaign offers support through a number of different channels. They have an active community site where you can post your questions, they have a forum as well as a comprehensive knowledgebase portal.
Email Support
Tutorial Videos & Documentation
Forum & Ticket

Platforms Supported

ActiveCampaign: Alternatives

mondaycom-logo

93%

NitDit Score

monday.com

Free Version

Yes

Min Price

$8 Seat/Month

Max Price

$16 Seat/Month

The best part about monday.com is that once you get along with all the features and tools integrated, you get to explore tons of different views for your project board. The basic and integrated view is called a Table view,...
EngageBay Logo

93.5%

NitDit Score

EngageBay

Free Version

Yes

Min Price

$11.99/user

Max Price

$63.99/user

With the help of EngageBay, you can easily automate various aspects of your business and set it on autopilot. From email marketing to sales, CRM has got you covered with many robust features. The best part, the interface of EngageBay...
HubSpot Logo NitDit

92.25%

NitDit Score

HubSpot CRM

Free Version

Yes

Min Price

$45/mo

Max Price

$3,200/mo

HubSpot offers a full stack of software for: Marketing Sales Customer service A free CRM lies at its core. Even though this software is powerful enough, it gets the best when these are used together.  In recent years, the way...

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At NitDit, we try to be as detailed as possible while reviewing any software. Our objective is to help our readers make an informed decision while purchasing software. Here’s how we review a software.

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ActiveCampaign Reviews

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  • Ease of Use
  • Features
  • Value for Money
Jason VandeBoom CEP ActiveCampaign

Co Name: ​

ActiveCampaign, LLC.

Est. Year:

2003

Employees:

501-1000

Headquarter:

Illinois, US

Funding:

$360M

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