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Tailwind

A comprehensive marketing app for Pinterest & Instagram, Tailwind comes with complete scheduler and post creator.

Company Name: ​

BRIDESVIEW, INC

Est. Year:

2012

Employees:

51-100

HQ Location:

Oklahoma, US

Funding:

$1M

Price Summary

Free Version

Yes

Free Trail

Yes

Minimum Price

$9.99/month

Maximum Price

$39.99/month

What is Tailwind?

Tailwind is a reliable scheduling and analytics tool for Pinterest and Instagram. This tool is useful for bloggers, individuals, agencies, online businesses, and enterprises who want to get exposure through social media marketing. 

Tailwind tool started back in 2011 as an application to focus on Pinterest only, however, it also supports Instagram now. As of now, Tailwind has over 500,000 of the worlds leading brands that trust Tailwind. To name a few — Shopify, The New York Met Museum, etc. 

With the Tailwind, you will get access to powerful modules and features such as content discovery, post scheduling, conversation tracking, streamlined workflow, automatically personalized designs, personalized smart schedules, etc. 

Initially, Tailwind was more inclined towards Pinterest, however, it has introduced Instagram scheduling and publishing. Well, in this review of Tailwind we’ll uncover some of the interesting factors that you should be aware of. 

Other than that, it has a flexible and affordable pricing structure, and the customer support is responsive.

In this Tailwind review, we will look at the platform in detail.

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Top Features of Tailwind

  Pinterest content marketing
  Pinterest content promotion
  Pinterest monitoring & trends
  Pinterest content recommendations
  Pinterest content optimization
  Schedule Pins for Pinterest
  Detailed analytics & reporting
  Streamlined workflow
  Automated Publishing
  Instagram audience management
  Instagram post scheduling
  Instagram hashtag monitoring
  One calendar for all networks
Daniel Maloney Tailwind Founder

Tailwind: Company Profile

Daniel Maloney: Tailwind Co-Founder & CEO

Daniel Maloney is the co-founder and SEO of Tailwind, one of the most popular tools to grow Pinterest and Instagram followers. Daniel has been a part of multiple businesses before starting Tailwind in 2012. He worked with brands like AOL.

Company Name: ​

BRIDESVIEW, INC

Est. Year:

2012

Employees:

51-100

HQ Location:

Oklahoma, US

Funding:

$1M

Detailed Review of Tailwind

Tailwind is a robust scheduling tool for — Pinterest and Instagram. 

The question is — Is it live upto the HYPE?

If you’re someone, having second thoughts on Tailwind, and still unable to decide whether to go with it or not. This post is for you, as we have done an in-depth review of Tailwind. 

In this review, we tool various parameters to review Tailwind such as — ease of use, interface, reviewing Pinterest and Instagram marketing suite, pricing, and so on. 

By the end of the post, you will get to know whether to go with Tailwind or should look elsewhere. 

Tailwind review

Tailwind Ease of Use & Interface

Tailwind has an easy and intuitive interface with many robust features. You will get all the tools and features in a streamlined dashboard — one click away. 

Well getting started with Tailwind is easy and straightforward. You need to signup for an account and then easily connect your Instagram and Pinterest accounts. After that, you’re good to go — Tailwind will take care of the scheduling of posts and other things.

The standard publishing tool is a bit nested, however other tools and features are pretty easy to use. Making use of the app you can easily — discover relevant content, schedule your post in the calendar, monitor conversations, and whatnot. 

What’s more, the powerful analytics module of Tailwind allows you see get a sneak peek of the performance. 

On top of that, Tailwind also has a flexible browser extension. Using the Tailwind browser extension you can easily save images, schedule posts, and do various things on the go. The browser extension is extremely easy to use and get started.

Top Tailwind Features

In our Tailwind review, we’ll explain the features of Tailwinds’ — Pinterest Marketing and Instagram Marketing. So let’s dive in. 

Pinterest Marketing Features

Initially, Tailwind started as a Pinterest marketing suite, so it has robust features for that. Well, here we’ll review all the Pinterest marketing suite.

Schedule Pinterest Pins

The scheduled pins for Pinterest is the main functionality of Tailwind. Using the scheduled pins you can visually plan and schedule pins. You can easily create beautiful pins, grow your reach, and measure results with a robust Pinterest scheduler. 

Tailwind comes with a SmartSchedule which allows you to create a personalized schedule for your audience. What’s more, you will also get recommended times and you can schedule your pins when they are most engaged. 

You also have the functionality for interval pinning where you can schedule pins faster. This will give Pinterest more information about your Pins just by sharing it with relevant Board at present intervals. 

Tailwind Pinterest Schedule

The Scheduled Pins comes with a drag and drop calendar which helps you fine-tune your schedule easily. 

Tailwind Create

This feature helps you automate your social media designs. Tailwind automatically generates hundreds of posts that are optimized for Instagram, Facebook, and Pinterest. 

Tailwind Create

With the Tailwind create, you can easily create a design with confidence — it automatically generates hundreds of almost done designs. You can also create personalized designs for your brands only. 

Tailwind Tribes

Tailwind Tribes is the more popular feature of this tool. Basically, Tribes are the groups of Pinterest members who create content in similar niches. Well in the Tribes you can post your pins right into the groups for other members to add to the queue. 

All the groups have different pin rations, which will show the number of pins you have to save for every image that you add. What’s more, by making use of the community feature you can easily grow your reach. 

Tailwind Analytics & Reporting

It is the most powerful Pinterest analytics available. Well using this feature you can measure the performance and analyze all your Pinterest efforts. 

Tailwind Analytics

You can track follower and engagement trends for repins and comments. What’s more, Google Analytics and Omniture Integration shed light on your Pinterest ROI. 

Tailwind Monitoring & Trends

This module helps you monitor Pinterest Activity for your brand. You can easily track your content, industry trends, engagements, and conversations across Pinterest. 

Tailwind Monitoring

Moreover, you can also monitor competitors across your industry. You can easily enhance your Pinterest strategy with high-level industry trends and detailed competitive insights. 

Instagram Marketing Features Explained

Tailwind has launched Instagram marketing features as well. So let’s check what it got to offer for Instagram marketing.

Instagram Scheduling and Planning

Tailwind Instagram scheduler enables you to schedule a week of Instagram posts in a few minutes. It has a smart Instagram scheduler that allows you to plan, create and analyze your Instagram posts. 

You can also auto-post to Instagram, it will automatically publish your posts and videos to Instagram. This even allows you to schedule and carousels and stories, and even multiple-image posts and stories. 

Tailwind Instagram Scheduling

The best part is that you can even schedule Hashtags in the first comments.

The SamrtSchedule allows you to schedule Instagram posts at the time when your audience is likely to engage with your content. It also has a robust hashtag finder that helps your posts discover. 

Instagram Planner

Well using the Instagram planner you can easily plan a week of Instagram posts in a perfect must-follow feed — in minutes. You will also have full control of your feed. What’s more, you can also drag and drop the grid as per your needs. 

Instagram Planner

You also have the option to preview your feed before you post. This module also helps you provide personalized post inspiration. There are many available caption templates. Also, you can view your color-coded plan in your 9 girds. 

Instagram Post Planner

The Instagram post planner enables you to plan posts from your phone itself. You can easily plan a follow-worthy feed right from your phone.  You can easily plan, optimize and schedule all of your Instagram content in one place. 

Instagram Post Planner

It also has a robust Instagram visual planner which helps you to easily organize — preview and plan your Instagram 9-grids directly in the app. 

Instagram Hashtag Finder

The Hashtag finder eliminates the process of copying and pasting hashtags to stand out on Instagram.

Well, the hashtag finder enables you to find perfect-fit hashtag picks for every post. It gives intelligent hashtag recommendations. 

Instagram Hashtag Finder

You can easily auto-post your content adding hashtags to your first comments in seconds. What’s more, you have the option to save top-performing lists, and add fresh tags on the go. 

Smart.Bio

It’s a robust link bio tool that Tailwind offers. Using this tool you can easily create branded landing pages that send consistent traffic from your Instagram bio. This tool helps you add the most important links available through your bio links.

Tailwind Smart.Bio

You can make your bio brandable, using the Smart.bio you can easily create a personalized landing page with your Instagram images and brand color. 

So these are all the modules and features that Tailwind offers for Pinterest and Instagram marketing. 

Conclusion: Is Tailwind Worths The HYPE?

So this is a detailed Taildwind review, we hope this post server your purpose well. Yes, Tailwind is worth the hype, it’s a robust Pinterest and Instagram scheduling tool. It’s a power-packed solution if you’re facing the hassle of managing and posting content on Instagram and Pinterest. 

The Advanced Analytics module of Tailwind provides you with detailed insights into your Pinterest and Instagram performance. Overall, it’s a robust social media marketing toolkit for Instagram and Pinterest. 

Pros of Tailwind

The Pros of Tailwind

  • User-friendly interface
  • Automate content creation
  • Find the best timing for better engagement
  • Schedule all your posts in advance

Cons of Tailwind

The Cons of Tailwind

  • Only available for Pinterest & Instagram
  • The free version comes with the limitation

Tailwind Pricing

Tailwind comes with a flexible and affordable pricing structure. The best part, it also has a fully-fledged free plan with a limited set of features and tools.

Let’s explore the paid plan of Tailwind. 

Please Note: The pricing below is for the annual billing. If you go for monthly billing, the price will be a little more than the following.

  • Pro (Suitable for beginners)

The Pro plan costs $9.99/month which includes — one Pinterest and one Instagram profile, single-user license, 100 posts/monthly, 5 Tailwind community,  advanced analytics, and other features. 

  • Advanced (Suitable for growing brands)

The Advanced plan costs $19.99/month which comes with — two users access, two Pinterest and Instagram profiles, 1000 posts/month, unlimited posts designs, unlimited Tailwind communities, advanced analytics, and so on. 

  • Max (Best for Managing Multiple Accounts)

The Max plan costs $39.99/month which includes — three user access, three Pinterest and Instagram profiles, unlimited posts for both Insta and Pinterest, unlimited post designs, unlimited Tailwind communities, advanced analytics, and Smart.bio Custom links. 

Well, this is the pricing structure of Tailwind that they offer. There is also a free plan, you should check out in case if you’re not sure about the paid plans. 

Tailwind Pricing

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Tailwind FAQs

Q1. What is Tailwindapp? Tailwindapp or Tailwind is a social media management software specially created for Pinterest and Instagram platforms.
Q2. Can I Schedule Instagram Posts Via Tailwind? Yes, you can schedule your Instagram posts using the Tailwind platform. You can schedule your image posts as well as stories and the software automatically publish the posts at the scheduled times.
Q3. Can I Schedule Posts on Pinterest Using Tailwind? Yes, Tailwind comes with a comprehensive option to schedule posts on Pinterest.
Q4. What is Tailwind Create? Tailwind Create is an option to create posts for Pinterest, Facebook, and Instagram. It can automatically create hundreds of content pieces for your accounts automatically. So, you don't have to be a creative designer to create great-looking posts for your Pinterest or Instagram account.
Q5. Is Tailwind Free? Tailwind is a freemium software. It offers you a completely free plan along with premium plans.

What Kind of Support Tailwind Offers?

Email Support
Tutorial Videos & Documentation
Forum & Ticket

Platforms Supported

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