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Buffer is a popular social media management tool used by thousands of businesses and professionals.

Free: Yes

Trial: Yes

Min: $15/month

Max: $99/month

Buffer Review: Top Features, Pricing, Pros & Cons

What is Buffer?

A detailed Buffer review & the best alternatives to Buffer that you can use to manage your social media content.

Buffer is a popular social media management tool that is used by over 75,000 businesses. You can use this software for publishing content on social media sites on automation. If you are working towards building a brand for your business by using the power of social media, Buffer is going to be a very useful tool in the process.

With over 10 years experience in managing social media accounts, Buffer is a great option offering 360 degree solution for social media marketing.

If you want to grow your social media accounts, you need to be active throughout the day and keep on sharing quality content multiple times. You can’t build a strong community just by sharing once or twice a week. The more active you are the more visibility you will get around your content resulting in more sharing and more followers.

As it is not possible to be active around the clock by managing your social media accounts and sharing your content manually, Buffer is a tool that will help you to create and schedule your content and make sure that your account is active with fresh content even if you are busy doing something else.

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Pros of Buffer

  • Offers free plan
  • Easy-to-use user interface
  • Schedule posts in advance
  • Collaborate with your team
  • Engagement tool

Cons of Buffer

  • Free plan is very limited
  • The scheduling tool is not as robust as competitors
Ease of Use
Value For Money

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Top Features of Buffer

  Free plan available
  Easy post scheduling option
  Supports all important social media networks
  Comprehensive scheduling option for Instagram
  Custom Instagram Grid page for bio link
  Team collaboration feature
  Detailed statistics for every social media platform
  Option to create custom reports
  White label reports for your clients
  Detailed help section
Joel Gascoigne Founder Buffer

Buffer: Company Profile

Joel Gascoigne: Co-Founder & CEO

Joel Gascoigne founded Buffer in 2010 and now the company serves more than 73,000 customers and it’s a team of over 80 professionals from different parts of the world.

Buffer has grown to be one of the most preferred social media management apps and is loved by general users as well as big brands.

Buffer follows open and transparent work culture and they have even displayed the salary of each team member on their site starting with the CEO.

CEO Name: ​

Est. Year: