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Buffer

Buffer is a popular social media management tool used by thousands of businesses and professionals.

Company Name: ​

Buffer, Inc

Est. Year:

2010

Employees:

51-100

HQ Location:

California, United States

Funding:

$4M

Price Summary

Free Version

Yes

Free Trail

Yes

Minimum Price

$15/month

Maximum Price

$99/month

What is Buffer?

A detailed Buffer review & the best alternatives to Buffer that you can use to manage your social media content.

Buffer is a popular social media management tool that is used by over 75,000 businesses. You can use this software for publishing content on social media sites on automation. If you are working towards building a brand for your business by using the power of social media, Buffer is going to be a very useful tool in the process.

With over 10 years experience in managing social media accounts, Buffer is a great option offering 360 degree solution for social media marketing.

If you want to grow your social media accounts, you need to be active throughout the day and keep on sharing quality content multiple times. You can’t build a strong community just by sharing once or twice a week. The more active you are the more visibility you will get around your content resulting in more sharing and more followers.

As it is not possible to be active around the clock by managing your social media accounts and sharing your content manually, Buffer is a tool that will help you to create and schedule your content and make sure that your account is active with fresh content even if you are busy doing something else.

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Top Features of Buffer

  Free plan available
  Easy post scheduling option
  Supports all important social media networks
  Comprehensive scheduling option for Instagram
  Custom Instagram Grid page for bio link
  Team collaboration feature
  Detailed statistics for every social media platform
  Option to create custom reports
  White label reports for your clients
  Detailed help section
Joel Gascoigne Founder Buffer

Buffer: Company Profile

Joel Gascoigne: Co-Founder & CEO

Joel Gascoigne founded Buffer in 2010 and now the company serves more than 73,000 customers and it’s a team of over 80 professionals from different parts of the world.

Buffer has grown to be one of the most preferred social media management apps and is loved by general users as well as big brands.

Buffer follows open and transparent work culture and they have even displayed the salary of each team member on their site starting with the CEO.

Company Name: ​

Buffer, Inc

Est. Year:

2010

Employees:

51-100

HQ Location:

California, United States

Funding:

$4M

Detailed Review of Buffer

Buffer can help you to build a brand for your business by using social media effectively. It is one of the most popular and widely used social media management software.

The platform offers you two products

  • Publish: It includes, creating content, team collaboration, and publishing.
  • Analyze: Includes comprehensive statistics for your social media accounts.

The Publishing tool is the primary tool offered by Buffer. It is the tool to create and schedule your content for social media accounts.

If you are a regular Instagram user, you will be very happy with the Buffer Publisher software as it gives you a quick option to schedule content for Instagram.

Supported Social Media Platforms

Buffer supports popular social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest. You can create content and schedule for all of these platforms.

The social media calendar will display all the social posts that you have scheduled so that you can make changes to the schedule as per your need.

Buffer for Instagram

Instagram is big these days, a platform that you should not ignore. However, as you know Instagram is only available for mobile devices and is limited to only a bio link.

Buffer makes it simple for you to bypass these limitations and keep your Instagram profile with fresh new content around the clock with great posts and stories.

Buffer will help you to schedule content for your Instagram account. You can schedule the posts and when the time comes Buffer will send the notification to your mobile to share the content.

Buffer for Instagram

Include Your Hashtags

Hashtags are very important when it comes to Instagram marketing, Buffer gives you an option to add the first comment with the important hashtags while scheduling your content. It will also help you with an option to create and save hashtags to reuse in the future.

publish-hashtag-manager

Shoppable Bio Page Link

We all know that Instagram allows only one link in the bio which is the biggest limitation for marketers and businesses when it comes to Instagram marketing.

But Buffer will help you to solve this issue by offering you an option to create a shoppable page grid that will have multiple links to your products and pages which you can link in the bio.

You don’t need any third-party tool to get this done if you are using the Buffer premium plan.

buffer-shop-grid-scheduling

Collaborate With Your Team

You can invite your team member and collaborate on Buffer to plan and create content for your social media handles together. This feature will be very useful if you are managing your business with remote employees.

You all can come on board and draft your post and schedule it for approval from your boss before it goes live.

Comprehensive Social Inbox

Engagement is the most important aspect of any kind of marketing, social marketing is no different. Your social media performance will improve if you engage with your audience well.

While it is important it can be time-consuming to shift between different social media platforms and answer questions. You may also miss important messages from users if you are not active around the clock.

Buffer makes it easier for you to engage with your audience effectively by bringing all the messages to a single dashboard and making it easy for you to reply to any message quickly.

Buffer Social Inbox

Detailed Analytics

Buffer offers you detailed statistics of your social media marketing efforts so that you can analyze what is working for your business. You can also create custom reports for your social media accounts.

Also, if you are managing social media handles for your clients, you can create white-label reports for your clients.

Buffer Social Analytics

Pros of Buffer

  • Offers free plan
  • Easy to use user interface
  • Schedule posts in advance
  • Collaborate with your team
  • Engagement tool

Cons of Buffer

  • Free plan is very limited
  • Scheduling tool is not as robust as few competitors

Buffer Pricing

Buffer currently offers 2 products, Buffer Publish and Buffer Analyze

Buffer Publish Pricing

The price for Buffer Publish start at $15 per month and you can 20% discount if you go for annual billing.

Buffer Publish Pro Plan

  • $15 Per month ($12 Per month for annual billing)
  • 8 social channels
  • 100 scheduled posts
  • 1 user

Buffer Publish Premium Plan

  • $65 Per month ($56 Per month for annual billing)
  • 8 social channels
  • 2,000 scheduled posts
  • 2 users

Buffer Publish Business Plan

  • $99 Per month ($85 Per month for annual billing)
  • 25 social channels
  • 2,000 scheduled posts
  • 6 users

Buffer Analyze Pricing

Buffer Analyze Pro Plan

  • $35 Per month ($28 Per month for annual billing)
  • 8 social channels
  • In-depth social analytics
  • Strategy recommendations
  • Unlimited reports

Buffer Analyze Premium Plan

  • $50 Per month ($40 Per month for annual billing)
  • 10 social channels
  • Includes Stories analytics
  • Strategy recommendations
  • Unlimited reports
  • Report white labeling
  • Shopify integration

Buffer Review Competitor Price Comparison

Find the most cost-effective solution for your business. Check the price comparison of all the software that we listed in this category. 

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Buffer FAQs

Q1. Is Buffer Free to Use? Buffer is a freemium app. That means while it is a premium product, it offers a free plan as well. The free plan gives you the option to add three social media channels, ten scheduled posts for one user.
Q2. What Makes Buffer Different From Its Competitors? Buffer is in the business for more than 10 years and over 75k businesses are already using Buffer. So, it is more reliable than many of its competitors. Also, it offers a comprehensive solution for Instagram, unlike many other available options.
Q3. Can Buffer Schedule Posts for Instagram? Yes, Buffer can schedule posts and stories for your Instagram account.
Q4. What is The Best Buffer Alternative? There are a number of similar platforms like Buffer these days. Software like Hootsuite, AgoraPulse, Sendible are a few leading names when it comes to buffer alternatives.
Q5. Is Hootsuite Better Than Buffer? Both platforms have their own advantages. When we look at the pricing, the basic paid plan starts at $15/month for Buffer and $29/month for Hootsuite. However, Hootsuite offers unlimited scheduling whereas Buffer offers 100 posts for this plan.

What Kind of Support Buffer Offers?

Buffer is a popular tool, so there are tons of tutorials available online. Also, Buffer has a comprehensive help section where you can find answers to all your questions, you are most likely to find the answers there.
Email Support
Tutorial Videos & Documentation
Forum & Ticket

Platforms Supported

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