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HubSpot CRM Review (May 2021), Best Alternatives

HubSpot is one of the leading CRM solution for all business types to manage it from a single platform

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Company Name: ​

HubSpot, Inc.

Est. Year:

2006

Employees:

1001-5000

HQ Location:

United States

Funding:

$100M

Free Version

Yes

Free Trial

NA

Minimum Price

$45/mo

Maximum Price

$3,200/mo

Categories Listed in

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HubSpot Overview

A detailed HubSpot CRM review & the best alternatives that you can use to manage your business.

HubSpot is one of the most popular cloud-based, customer relationship management (CRM) platforms with a comprehensive set of marketing tools. If you are managing a startup, a small business you can start with the free HubSpot CRM solution to make sure that it is easy to manage.

Start managing your business with the best set of tools for FREE. You will have a comprehensive dashboard with all your performance statistics in one single platform.

Manage your appointments, setup deals, quotes, and track the performance of each business proposition 24×7. You can connect your email and track every conversation, phone call, business meeting from one single platform making it a lot easier for you to manage your overall business.

NitDit'S Rating For HubSpot

NitDit’s rating is influenced by the overall quality of the product, ease of use, pricing in comparison to competitors, overall community sentiment around the product

88%

NitDit Score

Ease of Use 85%
Features 85%
Value for Money 95%
Support 90%

Top HubSpot Alternatives

salesforce Logo

Salesforce CRM

Bitrix24 Logo

Bitrix24

Top Features of HubSpot

  Live chat system
  Comprehensive reporting dashboard
  Deal tracking system
  Pipeline management
  Email tracking & notifications
  Meeting scheduling

Detailed Review of HubSpot

HubSpot offers a full stack of software for:

  • Marketing
  • Sales
  • Customer service

A free CRM lies at its core. Even though this software is powerful enough, it gets the best when these are used together. 

In recent years, the way marketing works has changed. With this change, it has become important to study how people show and share their experiences. 

HubSpot is an award-winning inbound marketing and sale platform. HubSpot will help you to:

  • Attract more visitors
  • Generate more leads
  • Keep your customers happy

Many HubSpot users have agreed to the fact that with HubSpot, they never felt the need of having additional tools and logins. 

The tasks become more pleasant for the inbound marketer as the automation provided by it works like magic!

How To Use?

If used properly, you will realize that HubSpot is the only inbound marketing software that your entire team will ever need. Let’s see how you can use HubSpot to your fullest advantage. 

1. Blogging

Publish relevant and engaging content that is conversion-optimized by HubSpot. Firstly, the tools present here allow you to speed up the entire creation process and it keeps the formatting consistent which makes it easier to manage the tasks. 

2. Landing Page

Secondly, you can create a landing page that is suitable for all the platforms. The landing page can be set to change automatically depending upon who is the person who is viewing your landing page. 

3. Email

Are you looking for beautiful email templates? HubSpot will do the job for you. It further automatically customizes the subject and content body for each recipient. Moreover, it can be used to run A/B tests to improve the click rate and open rates. 

HubSpot CRM

4. Marketing Automation

With the help of marketing automation, HubSpot allows the users to study the behavior of the lead and then this behavior can be used to customize the content, emails, outreach, and offers. 

5. Lead Management

Above all, HubSpot powers the users to analyze the contact information along with the interaction that has already been made. Further, this data can then be used for creating hyper-targeted campaigns which will allow you to close more deals. 

6. Analytics

You can gain insights from the analytics feature of HubSpot. Most importantly, you can analyze the marketing assets that have actually worked and how it can be further improved. 

7. CMS

Certainly, with CMS, you can easily drag and drop to create SEO-friendly, responsive and fully integrated websites. You can further save the best design that you have created as templates which will help you to load the pages at rocket speed. 

8. Social Media

In social media, you can:

  • Monitor brand mentions
  • Monitor relevant conversations
  • Track engagements 
  • Schedule social posts to ensure the right people see it at the right time. 
HubSpot Social Media

9. SEO

In addition, HubSpot SEO will empower you to create content that is strategically sound to meet SEO needs. Firstly, you will receive optimization advice as you are creating the content. Secondly, it shows real SEO ROI that comes with integrated analytics to make everything SEO friendly. 

10. Calls-to-Action

You can track who clicks on which CTAs. Moreover, this will help you to measure the performance in order to optimize click-through rates over time. 

11. Ads

One can track the ROI on 

  • Facebook 
  • Instagram
  • LinkedIn
  • Google advertising

With utmost precision to make sure that you don’t have to justify the paid ads. 

12. Salesforce Integration 

HubSpot creates bi-direction synch with the salesforce. This keeps a record of:

  • Every email that has been opened
  • CTA click
  • Form submission 

This data can be used for scoring more leads and creating segmented lists. 

How good is HubSpot?

In this section, I am going to discuss the pros and cons of HubSpot.

Pros of HubSpot

Firstly, you can use HubSpot to increase the traffic through:

  • Ad software
  • Blog software
  • SEO software
  • Social media software
  • Content management system
hubspot-services

Secondly, HubSpot will help you to connect with leads by:

  • Finding new prospects
  • Email tracking
  • Sales email templates
  • Click to call your leads
  • Email marketing

Once, you have connected with the leads, you can close and manage them through:

  • Document tracking tool
  • Meeting schedule tool
  • Sales automation tool
  • Lead management tool
  • Pipeline management tool

Cons of HubSpot

Even though HubSpot is a wonderful tool, it does have some problems too.

  • Reporting is not comprehensive and it falls short to meet the requirements of large agencies. 
  • HubSpot runs online and it doesn’t come in the form of software which sometimes create a lagging issue. 
  • The timings of the updates are not informed to the users at a proper time. 

In conclusion, the pros of HubSpot outweigh its cons. If studied carefully, you will notice that the cons won’t hamper your productivity much while you are working on HubSpot.

What Kind of Support HubSpot Offers?

HubSpot offers support through multiple channels. You can refer to their knowledgebase section to know more about their product. You can also find a number of video tutorials around the product.
Email Support
Tutorial Videos & Documentation
Forum & Ticket
Phone

Platforms Supported

HubSpot FAQs

01. How Can HubSpot CRM Help a Business? Managing business needs multiple tools and services, so you need to spend your time understanding and managing different tools. However, with the HubSpot free CRM system, you can manage your entire small business from one single platform. Other than helping you to increase your sales and leads, it offers marketing tools and services to grow your business. The CRM will help you to create a customer-centric business.
02. Is HubSpot CRM Free forever? HubSpot CRM offers multiple packages. They have a free version that offers multiple tools such as landing page maker, email marketing tool, ad management tool, live chat system, email scheduling, and more.
03. Can I Use HubSpot CRM With Gmail or G Suite? Certainly. You can connect your Gmail or G Suite email account with the HubSpot CRM to help you manage everything from one single platform.
04. How Many User Can I Add? If you are managing a team, you can add all your team members to the CRM so that you can easily coordinate with your team using the HubSpot cloud CRM platform.

HubSpot Pricing

HubSpot has four packages. Out of the four, one can be used for free. 

The free HubSpot package supports:

This package is suitable only if you are just getting started with HubSpot and you want to try your hands on it. If you want to try more features, then you should check the premium packages of HubSpot. 

StarterProfessional Enterprise
Price$50/month$800/month$3,200/month
Complete features of HubSpot CRMYesYesYes
FormsYesYesYes
Email Marketing5X contact tier email send limit10X contact tier email send limit10X contact tier email send limit
List Segmentation25 smart lists 25 static lists1000 smart lists 1000 static lists1500 smart lists 1500 static lists
Conversations Inbox1100100
Team Email and Live ChatYesYesYes
Mobile OptimizationE-mails onlyAdditional FeaturesAdditional Features
Reporting DashBoard1 Dashboard 10 Reports2 Dashboard 10 Reports26 Dashboard 10 Reports
Landing PageLimited FeaturesYesYes

Additional Features Of Professional Package Includes:

  • Phone support
  • Blog and content creation tools 
  • SEO and content strategy 
  • Google Search Console integrations
  • Calls-to-actions
  • 50 connected social media accounts
  • Track up to 10 competitors
  • 1 subdomain availability
  • 300 workflows
  • Smart content
  • 1 attribution model
  • 2 attribution objects
  • A/B testing
  • Video hosting and management
  • 10 teams
  • 30 currencies 
  • 20 custom reports1 scoring properties
  • 1000 campaigns

Additional Features Of Enterprise Package Includes:

  • 300 connected accounts for social media
  • Unlimited subdomains
  • 1000 workflows
  • 6 attribution models 
  • 3 attribution objects
  • 200 teams support
  • 200 currencies
  • 500 custom reports
  • Supports 200 hierarchical teams
  • Custom events triggers and reporting
  • Event-based segmentation
  • Predictive lead scoring
  • Single sign-on
  • Content partitioning 
  • CMS membership
  • YouTube integration 
  • Social permissions
  • Events API
  • Multi-touch revenue attribution

At first glance, the packages might seem expensive. However, you can extract the full value of it by utilizing all the features that the package includes. 

Best HubSpot Alternatives & Top Competitors

If you are looking for the best HubSpot CRM alternatives, here’s a list of software that is similar to HubSpot CRM to manage your business.
salesforce Logo

88%

NitDit Score

Salesforce CRM

Free Version

Yes

Min Price

$25 user/month

Max Price

$300 user/month

A feature you will not see in most of the other CRM software. Salesforce CRM allows you to improve your overall business and selling process with the help of its AI-powered system.  You can now automate your workflows, discover insights, make business predictions, and automate your overall internal working processes using Salesforce CRM.   The AI provided by Salesforce is called Einstein. Einstein helps you collectively organize your data and draw insights from...
Bitrix24 Logo

92%

NitDit Score

Bitrix24

Free Version

Yes

Min Price

$0

Max Price

$159

Bitrix24 can help a business by automating some of the core processes like sales and marketing and make it a lot easier. It is a simple and easy platform to get started. How to Use The Bitrix 24 CRM?  Bitrix 24 is one of the easiest and simplest to use customer relationship management software available out there. The process of setting up the software and customizing it as per the requirements is...
Wrike Logo for NitDit

88.75%

NitDit Score

Wrike

Free Version

Yes

Min Price

$9.80 user/ month

Max Price

$24.80 user/ month

Wrike is simply amazing! It has to be one of your top choices if you are looking for a complete project management application. This award-winning project management solution integrates several unique features for all kinds of users and organizations. It’s easy to use, quick to start with, and comes with a highly competitive price tag!  The selling point? It’s an easy-to-use interface! Wrike is a bit more intuitive and easy to use...
mondaycom-logo

92%

NitDit Score

monday.com

Free Version

Yes

Min Price

$8 Seat/Month

Max Price

$16 Seat/Month

The best part about monday.com is that once you get along with all the features and tools integrated, you get to explore tons of different views for your project board. The basic and integrated view is called a Table view, or simply a Table.  You also have access to a Map view, Calendar view, and the Kanban board. The purpose of all these views and tools is to make all the views...

Price Comparison With HubSpot Alternatives

salesforce Logo

Free Version

Yes

Min Price

$25 user/month

Max Price

$300 user/month

NitDit Score

88%

Bitrix24 Logo

Free Version

Yes

Min Price

$0

Max Price

$159

NitDit Score

92%

Wrike Logo for NitDit

Free Version

Yes

Min Price

$9.80 user/ month

Max Price

$24.80 user/ month

NitDit Score

88.75%

mondaycom-logo

Free Version

Yes

Min Price

$8 Seat/Month

Max Price

$16 Seat/Month

NitDit Score

92%

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