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HubSpot CRM

HubSpot is one of the leading CRM solution for all business types to manage it from a single platform.

Free: Yes

Trial: NA

Min: $45/mo

Max: $3,200/mo

HubSpot CRM Review: Top Features, Pricing, Pros & Cons

What is HubSpot CRM?

A detailed HubSpot CRM review & the best alternatives that you can use to manage your business.

HubSpot is one of the most popular cloud-based, customer relationship management (CRM) platforms with a comprehensive set of marketing tools. If you are managing a startup, a small business you can start with the free HubSpot CRM solution to make sure that it is easy to manage.

Start managing your business with the best set of tools for FREE. You will have a comprehensive dashboard with all your performance statistics in one single platform.

Manage your appointments, setup deals, quotes, and track the performance of each business proposition 24×7. You can connect your email and track every conversation, phone call, business meeting from one single platform making it a lot easier for you to manage your overall business.

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Top Features of HubSpot

01.
  Live chat system
02.
  Comprehensive reporting dashboard
03.
  Deal tracking system
04.
  Pipeline management
05.
  Email tracking & notifications
06.
  Meeting scheduling
Yamini Rangan CEO HubSpot

HubSpot: Company Profile

Yamini Rangan: CEO HubSpot

Yamini Rangan is the current CEO of HubSpot, the company that was founded by Brian Halligan and Dharmesh Shah in 2006. It’s a company with over 5000 employees and over 100K customers.

Along with CRN, HubSpot offers multiple handy software for business that can help you to manage your day-to-day business processes.

CEO Name: ​

Est. Year:

2006

Employees:

1001-5000

HQ Location:

United States

Funding:

$100M

Detailed Review of HubSpot

HubSpot offers a full stack of software for:

  • Marketing
  • Sales
  • Customer service

A free CRM lies at its core. Even though this software is powerful enough, it gets the best when these are used together. 

In recent years, the way marketing works has changed. With this change, it has become important to study how people show and share their experiences. 

HubSpot is an award-winning inbound marketing and sale platform. HubSpot will help you to:

  • Attract more visitors
  • Generate more leads
  • Keep your customers happy

Many HubSpot users have agreed to the fact that with HubSpot, they never felt the need of having additional tools and logins. 

The tasks become more pleasant for the inbound marketer as the automation provided by it works like magic!

How To Use?

If used properly, you will realize that HubSpot is the only inbound marketing software that your entire team will ever need. Let’s see how you can use HubSpot to your fullest advantage. 

1. Blogging

Publish relevant and engaging content that is conversion-optimized by HubSpot. Firstly, the tools present here to allow you to speed up the entire creation process and it keeps the formatting consistent which makes it easier to manage the tasks. 

2. Landing Page

Secondly, you can create a landing page that is suitable for all the platforms. The landing page can be set to change automatically depending upon who is the person who is viewing your landing page. 

3. Email

Are you looking for beautiful email templates? HubSpot will do the job for you. It further automatically customizes the subject and content body for each recipient. Moreover, it can be used to run A/B tests to improve the click rate and open rates. 

HubSpot CRM Review

4. Marketing Automation

With the help of marketing automation, HubSpot allows the users to study the behavior of the lead, and then this behavior can be used to customize the content, emails, outreach, and offers. 

5. Lead Management

Above all, HubSpot powers the users to analyze the contact information along with the interaction that has already been made. Further, this data can then be used for creating hyper-targeted campaigns which will allow you to close more deals. 

6. Analytics

You can gain insights from the analytics feature of HubSpot. Most importantly, you can analyze the marketing assets that have actually worked and how they can be further improved. 

7. CMS

Certainly, with CMS, you can easily drag and drop to create SEO-friendly, responsive, and fully integrated websites. You can further save the best design that you have created as templates which will help you to load the pages at rocket speed. 

8. Social Media

In social media, you can:

  • Monitor brand mentions
  • Monitor relevant conversations
  • Track engagements 
  • Schedule social posts to ensure the right people see them at the right time. 
HubSpot Social Media

9. SEO

In addition, HubSpot SEO will empower you to create content that is strategically sound to meet SEO needs. Firstly, you will receive optimization advice as you are creating the content. Secondly, it shows real SEO ROI that comes with integrated analytics to make everything SEO friendly. 

10. Calls-to-Action

You can track who clicks on which CTAs. Moreover, this will help you to measure the performance in order to optimize click-through rates over time. 

11. Ads

One can track the ROI on 

  • Facebook 
  • Instagram
  • LinkedIn
  • Google advertising

With utmost precision make sure that you don’t have to justify the paid ads. 

12. Salesforce Integration 

HubSpot creates bi-direction synch with the salesforce. This keeps a record of:

  • Every email that has been opened
  • CTA click
  • Form submission 

This data can be used for scoring more leads and creating segmented lists. 

How good is HubSpot?

In this section, I am going to discuss the pros and cons of HubSpot.

Pros of HubSpot

Firstly, you can use HubSpot to increase the traffic through:

  • Ad software
  • Blog software
  • SEO software
  • Social media software
  • Content management system
hubspot-services

Secondly, HubSpot will help you to connect with leads by:

  • Finding new prospects
  • Email tracking
  • Sales email templates
  • Click to call your leads
  • Email marketing

Once, you have connected with the leads, you can close and manage them through:

  • Document tracking tool
  • Meeting schedule tool
  • Sales automation tool
  • Lead management tool
  • Pipeline management tool

Cons of HubSpot

Even though HubSpot is a wonderful tool, it does have some problems too.

  • Reporting is not comprehensive and it falls short to meet the requirements of large agencies. 
  • HubSpot runs online and it doesn’t come in the form of software which sometimes creates a lagging issue. 
  • The timings of the updates are not informed to the users at a proper time. 

In conclusion, the pros of HubSpot outweigh its cons. If studied carefully, you will notice that the cons won’t hamper your productivity much while you are working on HubSpot.

HubSpot Pricing

HubSpot has four packages. Out of the four, one can be used for free. 

The free HubSpot package supports:

This package is suitable only if you are just getting started with HubSpot and you want to try your hands on it. If you want to try more features, then you should check the premium packages of HubSpot. 

StarterProfessional Enterprise
Price$50/month$800/month$3,200/month
Complete features of HubSpot CRMYesYesYes
FormsYesYesYes
Email Marketing5X contact tier email send limit10X contact tier email send limit10X contact tier email send limit
List Segmentation25 smart lists 25 static lists1000 smart lists 1000 static lists1500 smart lists 1500 static lists
Conversations Inbox1100100
Team Email and Live ChatYesYesYes
Mobile OptimizationE-mails onlyAdditional FeaturesAdditional Features
Reporting DashBoard1 Dashboard 10 Reports2 Dashboard 10 Reports26 Dashboard 10 Reports
Landing PageLimited FeaturesYesYes

Additional Features Of Professional Package Includes:

  • Phone support
  • Blog and content creation tools 
  • SEO and content strategy 
  • Google Search Console integrations
  • Calls-to-actions
  • 50 connected social media accounts
  • Track up to 10 competitors
  • 1 subdomain availability
  • 300 workflows
  • Smart content
  • 1 attribution model
  • 2 attribution objects
  • A/B testing
  • Video hosting and management
  • 10 teams
  • 30 currencies 
  • 20 custom reports1 scoring properties
  • 1000 campaigns

Additional Features Of Enterprise Package Includes:

  • 300 connected accounts for social media
  • Unlimited subdomains
  • 1000 workflows
  • 6 attribution models 
  • 3 attribution objects
  • 200 teams support
  • 200 currencies
  • 500 custom reports
  • Supports 200 hierarchical teams
  • Custom events triggers and reporting
  • Event-based segmentation
  • Predictive lead scoring
  • Single sign-on
  • Content partitioning 
  • CMS membership
  • YouTube integration 
  • Social permissions
  • Events API
  • Multi-touch revenue attribution

At first glance, the packages might seem expensive. However, you can extract the full value of it by utilizing all the features that the package includes.