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Serpstat

Over 30 different tools for in-depth SEO and PPC analysis that you can use to grow your organic and paid search traffic.

Free: Yes

Trial: Yes

Min: $55/month

Max: $399/month

Serpstat Review: Top Features, Pricing, Pros & Cons

What is Serpstat?

Founded in 2013, Serpstat is a popular SEO & PPC analysis platform that you can use to analyze your own and your competitors’ site. They offer a suite of tools, including an organic traffic estimator, keyword research tool, backlink analysis tool, page rank tracker, and competitor tracking module.

Serpstat has evolved as a full-fledged platform that lets you not only track your progress in a high-level way but also dive deep into the numbers to analyze your data. 

The database of this tool has been emerging since day one. Commonly used and well-known SEO tools show you how many websites are indexed in Google and their domain authorities. 

Serpstat upgrades everything to a completely new level by giving you both macro and micro analytics of your website to help you make more informed decisions about your business.

Serpstat has over 6 billion keywords in the database, and over a couple of hundred Google domains in its database, which makes its reports incredibly accurate and reliable. 

The tool also provides all necessary information for successful SEO activities – from backlink analysis to keyword optimization, competitor tracking, rank checking, and more.

Let’s have a look at it in detail.

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Pros of Serpstat

  • An affordable solution for businesses
  • Easy-to-use user interface
  • Helps you track your SEO progress and identify areas where you need to improve
  • Offers comprehensive keyword research capabilities
  • Access the complete backlink profile of your competitors
  • Track ranking changes
  • Comprehensive SEO audit

Cons of Serpstat

  • The database is smaller than some of the top competitors like Semrush or Ahrefs
  • Can be expensive for larger businesses
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Ease of Use
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Value For Money
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We love to hear from you. If you have used this product already, please share your thoughts with our audience.

Top Features of Serpstat

01.
  Comprehensive SEO audit tool
02.
  Detailed keyword rank tracker
03.
  Comprehensive keyword research tool
04.
  Missing keyword suggestions
05.
  Backlink analysis tool
06.
  PPC keyword research tool
07.
  PPC landing page analysis
08.
  Competitor analysis tools
09.
  Team management
10.
  Custom analysis reports
Ekaterina Kabakova CEO Serpstat

Serpstat: Company Profile

Ekaterina Kabakova: CEO Serpstat

Ekaterina Kabakova is the CEO of Serpstat a popular SEO and marketing analytics software founded by Oleg Salamaha and co-founder Artem Borodatyuk.

CEO Name: ​

Est. Year:

2014

Employees:

11-50

HQ Location:

New York, US

Funding:

$250K

Detailed Review of Serpstat

Picking the right SEO tool for your business and blog can be tricky. There are tons of different features, pricing models, and results to take into consideration.

So how do you decide which SEO software is best?

We have already reviewed Semrush which is one of the most popular SEO paid traffic analysis toolset that comes with a number of very handy tools. Serpstat is another platform that offers more than 30 tools.

This post highlights what makes Serpstat stand out from the crowd and why it’s one of the best all-around SEO tools on the market right now.

Serpstat is an all-in-one, comprehensive search engine optimization tool that can provide you with a wealth of information about your content and your competitors’ sites.

Here’s a quick overview of the tool.

Serpstat Review

Complete and Detailed Website Analytics

When you first log in to Serpstat, it will give you all the important metrics for your business. However, there’s so much more this tool can do. Serpstat offers you complete website analytics in two formats: domain analytics and URL analytics.

It is also considered one of the best keyword analysis tools.

When you log in to the platform, you can choose the tool you want to use from the dropdown or in the left sidebar.

Serpstat Tools

Serpstat Pricing

When it comes to pricing, Serpstat offers you a monthly and yearly billing cycle and accordingly the prices change a little. You can start with the free and then upgrade to the premium version as per your need.

Serpstat Pricing

Serpstat Review Competitor Price Comparison

Find the most cost-effective solution for your business. Check the price comparison of all the software that we listed in this category. 

Product Name

Free Plan

Min Price

Max Price

Score

Surfer SEO

No

$49/Month

$199/Month

93.75%

SEO PowerSuite

Yes

$299/year

$699/year

93.5%

Semrush

Yes

$119.95

$449.95

95.75%

SE Ranking

No

$23.52/month

$114.72/month

93.25%

Outranking

No

$40/Month

$157/Month

91.5%

WriterZen

No

$27/Month

$69/Month

93%

Marketgoo

Yes

$29.97/month

$29.97/month

90%

Ahrefs Webmaster Tools

NA

NA

NA

93.75%

Serpstat FAQs

Q1. What is Serpstat? Serpstat is a suite of SEO and PPC analysis tools that you can use to analyze any website. It offers a comprehensive backlink analysis tool, keyword research tool, site audit, PPC keyword analysis, rank tracker, and more.
Q2. Is Serpstat Free? Serpstat offers you a free version with limited features. You will have to upgrade to a premium plan for more features.
Q3. Is Serpstat Better Than Semrush? While Serpstat is a comprehensive platform, Semrush offers more features compared to Serpstat. However, the price is another factor that you need to consider. Semrush is more expensive than Serpstat.
Q4. Is Serpstat Keyword Research Tool Good Enough? Yes, the keyword research tools offered by Serpstat are really good. They have more than 6 billion keywords in their database. You can also analyze based on Google keywords.

What Kind of Support Serpstat Offers?

Serpstat comes with comprehensive support. You can find the detailed user guide section on the site where you will find answers to most of your questions. You can also get in touch with the support team.
Email Support
Live Chat
Tutorial Videos & Documentation
Forum & Ticket

Platforms Supported

Serpstat: Alternatives

SurferSEO Logo

93.75%

NitDit Score

Surfer SEO

Free Version

No

Min Price

$49/Month

Max Price

$199/Month

Surfer SEO is a content optimization platform that helps you in creating excellent content. Surfer SEO is helpful in ranking the content with the power of artificial intelligence. You can use the power of Surferseo optimization to ensure that your...
SEO PowerSuite Logo

93.5%

NitDit Score

SEO Powersuite

Free Version

Yes

Min Price

$299/year

Max Price

$699/year

In this SEO PowerSuite review, we will look at various aspects of the software such as key features, ease of use, reviewing all the tools of SEO PowerSuite, pricing, etc. By the end of this SEO PowerSuite review, you will...
SEMRush-Icon

95.75%

NitDit Score

Semrush

Free Version

Yes

Min Price

$119.95

Max Price

$449.95

Semrush is an all-in-one SEO and marketing platform that offers a comprehensive solution for your business to analyze and make better decisions. You will get access to over 40 different tools under one membership that will include a complete spectrum...

Review Transparency

At NitDit, we try to be as detailed as possible while reviewing any software. Our objective is to help our readers make an informed decision while purchasing software. Here’s how we review a software.

Affiliate Disclosure: NitDit is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

Serpstat Reviews

    • 9 months ago

    Visitor Rating: 4 Stars

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  • Ease of Use
  • Features
  • Value for Money
Ekaterina Kabakova CEO Serpstat

Co Name: ​

Netpeak Group

Est. Year:

2014

Employees:

11-50

Headquarter:

New York, US

Funding:

$250K

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Surfer SEO

93.75 % (NitDit Score)

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0%

Semrush

95.75 % (NitDit Score)

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