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A complete marketing automation solution for eCommerce business to grow revenue. It offers email marketing, SMS marketing, web notification and more.

Free: Yes

Trial: Yes

Min: $16/Month

Max: $59/Month

Omnisend Review: Top Features, Pricing, Pros & Cons

What is Omnisend?

Omnisend is an eCommerce marketing platform that allows businesses to create and automate their marketing campaigns across multiple channels, including email, SMS, social media, and more.

Omnisend also provides a range of features designed to help businesses increase sales and conversions, such as abandoned cart recovery, order confirmation messages, promotional codes, and more. Overall, Omnisend is a powerful marketing tool that can help businesses boost their sales and conversions.

When you look for a good quality email marketing solution, Omnisend will surely make it to the list as well as for the marketing automation software list.

If you’re looking for a comprehensive marketing platform for your eCommerce business, or any other business Omnisend is definitely worth considering.

Let’s have a look at the product in detail. Banner

Pros of Omnisend

  • Pre-built email marketing automation workflows
  • Easy integration with eCommerce platforms
  • Supports campaign duplication that saves time and efforts
  • Email builder is loaded with custom templates
  • One centralized platform for tracking multiple channels

Cons of Omnisend

  • Pricing increases with the growth of the business
  • Tough learning curve for managing triggers and workflows
  • Available only in English
Ease of Use
Value For Money

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Top Features of Omnisend

  Fast and dynamic content editor
  Ready email templates
  Templates for automation workflow
  List creation by contact tagging
  Flexible popup & lead generation forms
  Smart segment for increasing engagement
  Web notifications to reengage customer
  Complete SMS marketing
  Quick integration with eCommerce stores
  Quick migration from other platforms
  24/7 technical support
Rytis Lauris CEO Omnisend

Omnisend: Company Profile

Rytis Lauris: Co-founder & CEO Omnisend

Rytis Lauris, along with co-founder Justas Kriukas who is the Chief Product Officer started an email marketing platform called Soundest in 2014. In 2017, Soundest was rebranded as Omnisend which is a complete marketing automation platform.

CEO Name: ​

Est. Year:




HQ Location:

London, UK



Detailed Review of Omnisend

Omnisend is an email marketing service designed to cater to eCommerce users’ needs. It is one of the best marketing automation tools, especially for the eCommerce sector. What makes it fit for eCommerce? 

The simple fact is that Omnisend can prove to be very helpful in driving sales for eCommerce on autopilot; in addition to that, it also helps the user to improve targeting. Perhaps, this is the reason why Omnisend is so popular amongst the users of Shopify. 

If you run an online store, Omnisend can help you deliver a great newsletter to your customers. Let’s now put Omnisend under the microscope to understand better how it can help you in your email marketing journey. 

Omnisend Review

Omnisend Marketing Automation 

Omnisend, as discussed above, has a special focus on eCommerce users. The platform single-handedly can boost your online channel’s sales and across multiple channels on an autopilot basis.

By studying the customers, you can deliver them a personalized experience by ensuring that you reach out to them on a marketing channel that they offer. The different channels that Omnisend support are email, SMS and web push notifications. You can simply drag and drop the channels to create a single workflow. 

This workflow can further be managed by the pre-built workflows that Omnisend supports. The most popular pre-built messages of the platforms are welcome series, product abandonment, cart abandonment, order confirmation, shipping confirmation and cross-sell. 

Further, you can know which tactic is working for you with the help of built-in message reports, automation reports, and advanced reports that analyze the workflow’s aggregate revenue and data related to engagement. 

Omnisend Marketing Automation

Personalized And Professional Email Campaigns 

The way a brand sends an email to the customer speaks a lot about the brand. It might look tempting to have a designer style these email campaigns, however, this is not a feasible option especially if you are running a small business.

The good news is that Omnisend supports a plethora of templates that can create stunning emails within a minute. 

You can quickly select from any of the ready templates and customize it as per your need. It will automatically add your branding details to make it ready almost instantly. You also have the choice to use the drag-and-drop editor.

Omnisend Email Templates

Omnisend supports dynamic content blocks which again are specifically designed to cater to the needs of eCommerce. When clubbed with the content editor, this makes the entire process of creating a campaign super easy. 

Campaign targeting is easy to increase the conversation rate. Omnisend helps the users to do it through segmentation. The user can segment the customers on the basis of the data available on their profile, their shopping history and additional features.

Something like this.

Omnisend Customer Segmentation

This data can then be used to decide whom to include and exclude from the campaign targeting. 

The campaigns that you create using Omnisend can further be analyzed using campaign reports, campaign click maps and advanced reporting for campaigns. In addition to email campaigns, Omnisend also supports SMS campaigns and push notification campaigns. 

Built-in Popup & Signup Forms 

Just when a user lands on your website, you should be able to collect the information of the user? Why? The data you capture of the user can then be used for engaging with them, which will eventually convert this new visitor into a buyer. This is also the reason why signup forms are so important for any website. 

Omnisend supports built-in signup forms. The different variety that the platform offers to the users are popups, landing pages, wheel of fortune and signup boxes. On the basis of the design of your website, you can go for a format that best suits your requirement. 

The exit-intent popups that Omnisend offers to its users are extremely handy in giving the last try to capture the abandoning visitors of your websites.

These pop-ups are designed keeping in mind the need of decreasing the bounce rate and checkout abandonment rate.