Omnisend Logo
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Omnisend

A complete marketing automation solution for eCommerce business to grow revenue. It offers email marketing, SMS marketing, web notification and more.

Free: Yes

Trial: Yes

Min: $16/Month

Max: $59/Month

Omnisend Review: Top Features, Pricing, Pros & Cons

What is Omnisend?

Omnisend is an eCommerce marketing platform that allows businesses to create and automate their marketing campaigns across multiple channels, including email, SMS, social media, and more.

Omnisend also provides a range of features designed to help businesses increase sales and conversions, such as abandoned cart recovery, order confirmation messages, promotional codes, and more. Overall, Omnisend is a powerful marketing tool that can help businesses boost their sales and conversions.

When you look for a good quality email marketing solution, Omnisend will surely make it to the list as well as for the marketing automation software list.

If you’re looking for a comprehensive marketing platform for your eCommerce business, or any other business Omnisend is definitely worth considering.

Let’s have a look at the product in detail.

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Pros of Omnisend

  • Pre-built email marketing automation workflows
  • Easy integration with eCommerce platforms
  • Supports campaign duplication that saves time and efforts
  • Email builder is loaded with custom templates
  • One centralized platform for tracking multiple channels

Cons of Omnisend

  • Pricing increases with the growth of the business
  • Tough learning curve for managing triggers and workflows
  • Available only in English
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Top Features of Omnisend

01.
  Fast and dynamic content editor
02.
  Ready email templates
03.
  Templates for automation workflow
04.
  List creation by contact tagging
05.
  Flexible popup & lead generation forms
06.
  Smart segment for increasing engagement
07.
  Web notifications to reengage customer
08.
  Complete SMS marketing
09.
  Quick integration with eCommerce stores
10.
  Quick migration from other platforms
11.
  24/7 technical support
Rytis Lauris CEO Omnisend

Omnisend: Company Profile

Rytis Lauris: Co-founder & CEO Omnisend

Rytis Lauris, along with co-founder Justas Kriukas who is the Chief Product Officer started an email marketing platform called Soundest in 2014. In 2017, Soundest was rebranded as Omnisend which is a complete marketing automation platform.

CEO Name: ​

Est. Year:

2014

Employees:

101-250

HQ Location:

London, UK

Funding:

NA

Detailed Review of Omnisend

Omnisend is an email marketing service designed to cater to eCommerce users’ needs. It is one of the best marketing automation tools, especially for the eCommerce sector. What makes it fit for eCommerce? 

The simple fact is that Omnisend can prove to be very helpful in driving sales for eCommerce on autopilot; in addition to that, it also helps the user to improve targeting. Perhaps, this is the reason why Omnisend is so popular amongst the users of Shopify. 

If you run an online store, Omnisend can help you deliver a great newsletter to your customers. Let’s now put Omnisend under the microscope to understand better how it can help you in your email marketing journey. 

Omnisend Review

Omnisend Marketing Automation 

Omnisend, as discussed above, has a special focus on eCommerce users. The platform single-handedly can boost your online channel’s sales and across multiple channels on an autopilot basis.

By studying the customers, you can deliver them a personalized experience by ensuring that you reach out to them on a marketing channel that they offer. The different channels that Omnisend support are email, SMS and web push notifications. You can simply drag and drop the channels to create a single workflow. 

This workflow can further be managed by the pre-built workflows that Omnisend supports. The most popular pre-built messages of the platforms are welcome series, product abandonment, cart abandonment, order confirmation, shipping confirmation and cross-sell. 

Further, you can know which tactic is working for you with the help of built-in message reports, automation reports, and advanced reports that analyze the workflow’s aggregate revenue and data related to engagement. 

Omnisend Marketing Automation

Personalized And Professional Email Campaigns 

The way a brand sends an email to the customer speaks a lot about the brand. It might look tempting to have a designer style these email campaigns, however, this is not a feasible option especially if you are running a small business.

The good news is that Omnisend supports a plethora of templates that can create stunning emails within a minute. 

You can quickly select from any of the ready templates and customize it as per your need. It will automatically add your branding details to make it ready almost instantly. You also have the choice to use the drag-and-drop editor.

Omnisend Email Templates

Omnisend supports dynamic content blocks which again are specifically designed to cater to the needs of eCommerce. When clubbed with the content editor, this makes the entire process of creating a campaign super easy. 

Campaign targeting is easy to increase the conversation rate. Omnisend helps the users to do it through segmentation. The user can segment the customers on the basis of the data available on their profile, their shopping history and additional features.

Something like this.

Omnisend Customer Segmentation

This data can then be used to decide whom to include and exclude from the campaign targeting. 

The campaigns that you create using Omnisend can further be analyzed using campaign reports, campaign click maps and advanced reporting for campaigns. In addition to email campaigns, Omnisend also supports SMS campaigns and push notification campaigns. 

Built-in Popup & Signup Forms 

Just when a user lands on your website, you should be able to collect the information of the user? Why? The data you capture of the user can then be used for engaging with them, which will eventually convert this new visitor into a buyer. This is also the reason why signup forms are so important for any website. 

Omnisend supports built-in signup forms. The different variety that the platform offers to the users are popups, landing pages, wheel of fortune and signup boxes. On the basis of the design of your website, you can go for a format that best suits your requirement. 

The exit-intent popups that Omnisend offers to its users are extremely handy in giving the last try to capture the abandoning visitors of your websites.

These pop-ups are designed keeping in mind the need of decreasing the bounce rate and checkout abandonment rate. 

Omnisend Signup Forms

Actionable Insights 

No improvement can ever be made without insight. This applies even to your website and eCommerce store that you are running. It is important to analyze the insights in order to make the required changes for driving sales. 

What makes Omnisend truly unique is the fact that it allows the users to track the sales that the platform itself has driven. This helps the users to understand the ROI better.

All the campaigns and automation can be measured to check the sales that they have managed to make. This will help you to understand the full picture. 

The campaign and automation reports along with the built-in message reports can help you figure out the campaign that has worked the best for you.

Also, the platform supports a single view to have a glance at all the sales and performance metrics. This can be filtered to produce the required data. 

Other analytics and reporting that Omnisend supports are cookieless tracking, cross-channel tracking, custom attribution window, audience growth trends, form reports and web tracking data. 

Omnisend Analytics

Audience Sync

Social media platforms and search engines play an important role in an advertisement in the digital world. Keeping this in view, Omnisend has worked to create a built-in audience sync.

What makes this feature unique is that it helps you to reach your target without the cookie. Basically, it is cookie-less advertising. 

This might pop the question: how exactly is Omnisend able to do it? The key to this advertising technique lies in the fact that email addresses are used instead of cookies for targeting users.

By the end of 2022, Google will stop supporting cookies; Omnisend is basically giving you an upper hand with its cookie-less advertising. 

An omnichannel marketing campaign is guaranteed, if you combine the data of the different channels and then, use it with the audience sync for Facebook and Google. 

Omnisend-Audience-sync

Web Push Notifications 

A push-up notification at the very last moment sometimes is enough for the customer to make a purchase finally. The importance of such push is visible from the fact that the average push conversation rate is 30%

Using Omnisend, you can push for cart abandonment, browse abandonment and transactional messages. Segmentation can be used in a push notification to show relevant products and services to the customers. 

Omnisend Web Push Notification

Switching to Omnisend is also pretty easy for obvious reasons. The entire switch can be completed within 30 minutes, thanks to one-click store integrations, complete data sync, and one-click migration from Mailchimp.

Omnisend is 100% recommended if you run an online store and are thinking of taking eCommerce automation seriously.

Omnisend Pricing

When it comes to pricing, Omnisend offers a completely free plan to start with. The free plan allows you to mange 250 contacts and you can send up to 500 email in a month. Other than that, it offers you 60 SMS and 500 push notifications.

If you need more resource and features, you can start with any of the premium plans. The Standard plan comes for $16 per month for 500 contacts, the price goes up as your number of contacts goes up.

Here is the detail of pricing plans

FeaturesFreeStandardPro
$0/Month$16/Month$59/Month
Contacts250500500
Emails/Month5006000Unlimited
SMS/Month60603,933
Web Push500UnlimitedUnlimited
Email AutomationYesYesYes
SMS AutomationYesYesYes
Push Notifications AutomationYesYesYes
A/B Split TestingYesYesYes
Custom WorkflowsYesYesYes

Omnisend Review Competitor Price Comparison

Find the most cost-effective solution for your business. Check the price comparison of all the software that we listed in this category. 

Product Name

Logo

Free Plan

Min Price

Max Price

Score

Sendinblue

SendinBlue logo

Yes

$25 /month

$65 /month

92.5%

MailChimp

MailChimp Logo

Yes

$9.99/Month

$299/Month

92.5%

Constant Contact

Constant Contact Logo

No

$9.99/Month

$45/Month

91.5%

ActiveCampaign

ActiveCampaign Logo

No

$9/Month

$149/Month

92.5%

Systeme.io

Systeme.io Logo

Yes

$27/month

$97/month

94.25%

Thrive Leads

thrive-leads-logo

No

$97/Year

$299/Year

93.25%

Podium

No

$249/Month

$599/Month

92%

Omnisend FAQs

Q1. What is Omnisend? Omnisend is a marketing automation software that is custom-created for an eCommerce business. It comes with a number of services such as email marketing SMS marketing, web notification, etc.
Q2. Is Omnisend Free? Omnisend is a freemium software that offers a completely free plan along with premium plans.
Q3. Is Omnisend an Email Marketing Software? Yes, it is. However, it offers a number of other features along with the email marketing option.
Q4. Can Omnisend Help to Increase Revenue? Yes, it can. Omnisend offers a number of tools and features to re-engage the users who left your site reduce the number of abandoned carts and increase the overall revenue.
Q5. Is Omnisend Easy to Use? Yes, Omnisend comes with a user-friendly interface and it is quick to start with. In case you need any support, the 24/7 support team makes things easier.

What Kind of Support Omnisend Offers?

Omnisend offers support through a number of different channels. They have Omnisend academy where you can find rich content to help the users, other than that you may learn through their podcast and blog articles. If you still need support, they offer 24/7 technical support.
Email Support
Tutorial Videos & Documentation
Forum & Ticket

Platforms Supported

Omnisend: Alternatives

SendinBlue logo

92.5%

NitDit Score

Sendinblue

Free Version

Yes

Min Price

$25 /month

Max Price

$65 /month

Sendinblue is a complete email marketing platform designed and developed for all kinds of workforces worldwide but gives an upper edge to small business organizations.  It’s a complete marketing automation software that will make things easier for you. You will...
MailChimp Logo

92.5%

NitDit Score

MailChimp

Free Version

Yes

Min Price

$9.99/Month

Max Price

$299/Month

Email marketing is more than just sending a ton of emails to a certain amount of target audiences and waiting for them to click on the CTA button.  A proper email marketing campaign has different ingredients and steps that altogether...
Constant Contact Logo

91.5%

NitDit Score

Constant Contact

Free Version

No

Min Price

$9.99/Month

Max Price

$45/Month

As a cloud-based email marketing solution, Constant Contact is one of the easiest to implement in the business.  There are a number of references available from where users can fetch guides like the Getting started with email page to help...

Review Transparency

At NitDit, we try to be as detailed as possible while reviewing any software. Our objective is to help our readers make an informed decision while purchasing software. Here’s how we review a software.

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Omnisend Reviews

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  • Features
  • Value for Money
Rytis Lauris CEO Omnisend

Co Name: ​

Omnisend LLC

Est. Year:

2014

Employees:

101-250

Headquarter:

London, UK

Funding:

NA

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