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Omnisend Review (2025): Pricing, Pros & Cons

A complete marketing automation solution for eCommerce business to grow revenue. It offers email marketing, SMS marketing, web notification and more.

What is Omnisend?

Omnisend is an eCommerce marketing platform that allows businesses to create and automate their marketing campaigns across multiple channels, including email, SMS, social media, and more.

Omnisend also provides a range of features designed to help businesses increase sales and conversions, such as abandoned cart recovery, order confirmation messages, promotional codes, and more. Overall, Omnisend is a powerful marketing tool that can help businesses boost their sales and conversions.

When you look for a good quality email marketing solution, Omnisend will surely make it to the list as well as for the marketing automation software list.

If you’re looking for a comprehensive marketing platform for your eCommerce business, or any other business Omnisend is definitely worth considering.

Let’s have a look at the product in detail.

Omnisend Company Details

Rytis Lauris: Co-founder & CEO Omnisend

Rytis Lauris, along with co-founder Justas Kriukas who is the Chief Product Officer started an email marketing platform called Soundest in 2014. In 2017, Soundest was rebranded as Omnisend which is a complete marketing automation platform.

Company Name: Omnisend LLC

Est Year: 2014

Employees: 101-250

HQ Location: London, UK

Omnisend Demo & Media

Top Features of Omnisend

Fast and dynamic content editor
Ready email templates
Templates for automation workflow
List creation by contact tagging
Flexible popup & lead generation forms
Smart segment for increasing engagement
Web notifications to reengage customer
Complete SMS marketing
Quick integration with eCommerce stores
Quick migration from other platforms
24/7 technical support

Pros of Omnisend

  • Pre-built email marketing automation workflows
  • Easy integration with eCommerce platforms
  • Supports campaign duplication that saves time and efforts
  • Email builder is loaded with custom templates
  • One centralized platform for tracking multiple channels

Cons of Omnisend

  • Pricing increases with the growth of the business
  • Tough learning curve for managing triggers and workflows
  • Available only in English

Omnisend Pricing

When it comes to pricing, Omnisend offers a completely free plan to start with. The free plan allows you to mange 250 contacts and you can send up to 500 email in a month. Other than that, it offers you 60 SMS and 500 push notifications.

If you need more resource and features, you can start with any of the premium plans. The Standard plan comes for $16 per month for 500 contacts, the price goes up as your number of contacts goes up.

Here is the detail of pricing plans

FeaturesFreeStandardPro
$0/Month$16/Month$59/Month
Contacts250500500
Emails/Month5006000Unlimited
SMS/Month60603,933
Web Push500UnlimitedUnlimited
Email AutomationYesYesYes
SMS AutomationYesYesYes
Push Notifications AutomationYesYesYes
A/B Split TestingYesYesYes
Custom WorkflowsYesYesYes

Omnisend Review Competitor Price Comparison

Find the most cost-effective solution for your business. Check the price comparison of all the software that we listed in this category. 

Product Name

Logo

Free Plan

Min Price

Max Price

Score

Sendinblue

SendinBlue logo

Yes

$25 /month

$65 /month

92.5%

MailChimp

MailChimp Logo

Yes

$9.99/Month

$299/Month

92.5%

Constant Contact

Constant Contact Logo

No

$9.99/Month

$45/Month

91.5%

ActiveCampaign

ActiveCampaign Logo

No

$9/Month

$149/Month

92.5%

Systeme.io

Systeme.io Logo

Yes

$27/month

$97/month

94.25%

Podium

Podium Logo

No

$249/Month

$599/Month

92%

Omnisend: Alternatives

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What Kind of Support Omnisend Offers?

Email Support
Tutorial Videos & Documentation
Forum & Ticket

Omnisend FAQs

Omnisend is a marketing automation software that is custom-created for an eCommerce business. It comes with a number of services such as email marketing SMS marketing, web notification, etc.
Omnisend is a freemium software that offers a completely free plan along with premium plans.
Yes, it is. However, it offers a number of other features along with the email marketing option.
Yes, it can. Omnisend offers a number of tools and features to re-engage the users who left your site reduce the number of abandoned carts and increase the overall revenue.
Yes, Omnisend comes with a user-friendly interface and it is quick to start with. In case you need any support, the 24/7 support team makes things easier.

Platforms Supported

Review Method

At NitDit, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

Affiliate Disclosure: NitDit is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

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