Share on facebook
Share on twitter
Share on linkedin
10 Best Email Marketing Software
dot background

10 Best Email Marketing Software

The top email marketing software solutions that you can try to manage your email campaigns. manage and grow your email list, send email newsletters and automate marketing processes.

Top 5 Email Marketing Software

  ActiveCampaign
  Omnisend
  GetResponse
  Sendinblue
  Mailchimp

Trending Email Marketing Software

The most popular Email Marketing Software that you can use. We have listed the best available options in this list. Before we have a look at all the options, let’s have at these featured products that you must try.

$9/Month

ActiveCampaign Logo

ActiveCampaign

Free, $16/month

Omnisend Logo

Omnisend

Free, $15.58/Month

GetResponse logo

GetResponse

Free, $25/Month

SendinBlue logo

Sendinblue

Recently Added Software

Icon Site123

SITE123

92.5 % (NitDit Score)

SendinBlue logo

Sendinblue

92.5 % (NitDit Score)

Omnisend Logo

Omnisend

93.5 % (NitDit Score)

Kinsta banner
ADVERTISEMENT

Are you looking for the best email marketing software? Well, we have listed the top options in this article that you may have a look at.

Email marketing is one of the leading marketing channels for businesses. Did you know that every $1 spent on email marketing generates $44 in return?

There are a lot of great email marketing software programs available on the market today. It can be hard to decide which one is right for your business. Here are some things to consider when choosing an email marketing software.

  • Features: What features does the software offer? Does it have everything you need?
  • Ease of use: How easy is the software to use? It should be easy to use and good for even a complete newbie.
  • Pricing: How much does the software cost? You don’t want to overspend and go out of budget.
  • Customer support: Does the company offer good customer support? You want to be able to get help if you need it.
  • Free trial: Does the company offer a free trial? This is a great way to try out the software and see if it’s a good fit for your business.

Take your time and research the different email marketing software programs available. Make sure you find one that has everything you need and is easy to use. And don’t forget to check out the pricing.

The software you choose should have all of the features you need to run a successful email marketing campaign. It should be easy to use and have good customer support.

Keep these things in mind when choosing an email marketing software program and you’ll be sure to find the best one for your business.

Best Email Marketing Software List

ActiveCampaign Logo
92.5%

NitDit Score

ActiveCampaign

Free Version

No

Min Price

$9/Month
ActiveCampaign is a popular email marketing platform that helps businesses automate their marketing and sales processes. It offers a wide range of features, including customizable email templates, list management, and CRM integrations.
Omnisend Logo
92%

NitDit Score

Omnisend

Free Version

Yes

Min Price

$16/month
Omnisend is a powerful email and SMS marketing tool that makes it easy to reach your customers and grow your business. With Omnisend, you can create beautiful email campaigns, automate your marketing efforts, and track your results in real-time.
GetResponse logo
92.5%

NitDit Score

GetResponse

Free Version

Yes

Min Price

$15.58/Month
GetResponse is an email marketing solution that allows businesses to create, send, and track email campaigns. The software includes a wide range of features, including autoresponders, landing pages, contact management, and email deliverability tools.
SendinBlue logo
92%

NitDit Score

Sendinblue

Free Version

Yes

Min Price

$25/Month
Sendinblue is a powerful email marketing tool that allows you to easily create and send newsletters, promotional emails, and other types of marketing communications. With Sendinblue, you can segment your audience, track your results, and manage your email list with ease.
MailChimp Logo
92.5%

NitDit Score

Mailchimp

Free Version

Yes

Min Price

$9.99/Month
Mailchimp is one of the most popular email marketing and marketing automation platforms that offers a completely free plan to get started. It comes with an easy campaign builder and ready templates. You can also integrate more than 250 other apps with the platform.
EmailOctopus Logo
90%

NitDit Score

EmailOctopus

Free Version

Yes

Min Price

$8/Month
EmailOctopus is a great tool for managing your email list. It allows you to add and remove subscribers, create and manage lists, and track your email campaigns. It also provides detailed reports so you can see how your campaigns are performing.
MailerLite Logo
91%

NitDit Score

MailerLite

Free Version

Yes

Min Price

$9/Month
MailerLite is an email marketing service provider that helps businesses stay in touch with their customers and promote their products or services. MailerLite offers a wide range of features, including a drag-and-drop email builder, customizable templates, autoresponders, list segmentation, and more.
salesforce Logo
91%

NitDit Score

Salesforce Pardot

Free Version

No

Min Price

$ 1,250/Month
Salesforce Pardot is a powerful marketing automation tool that helps you nurture your leads and close more deals. With Pardot, you can easily create and track targeted campaigns, measure your marketing ROI, and automate your lead management process.
90%

NitDit Score

Campaigner

Free Version

No

Min Price

$59/Month
Campaigner is an email marketing tool that allows you to create and manage your email campaigns. It also provides features such as campaign tracking, contact management, and email deliverability. With Campaigner, you can easily create and send newsletters, promos, and other types of email to your subscribers. You can also track the performance of your campaigns.
HubSpot Logo NitDit
92%

NitDit Score

HubSpot Marketing Hub

Free Version

Yes

Min Price

$45/Month
HubSpot Marketing Hub is an integrated marketing software that helps businesses attract visitors, convert leads, and close customers. It offers a suite of tools to create personalized content, track website visits and conversions, and manage email campaigns.

What Are The Best Email Marketing Software?

There are a number of top-quality email marketing and automation software these days. Here’s the list of top email marketing software that you can try.

  • ActiveCampaign
  • Omnisend
  • GetResponse
  • Sendinblue
  • Mailchimp
  • Salesforce Pardot
  • Campaigner
  • MailerLite
  • EmailOctopus
  • HubSpot Marketing Hub

01. ActiveCampaign

The USP of ActiveCampaign is its tons of pre-built automation that is extremely helpful in personalizing the campaigns for each of the subscribers. Customer experience automation helps the business to drive growth.

The features encompassed in Active Campaign are designed by keeping in view the needs of eCommerce companies, B2C companies and B2B companies.

It is a customer experience automation software that can be used for managing contacts and driving the sales process. This software is everything that you need to work on while marketing newsletters.

The conversation feature is also super handy when it comes to sending targeted messages to website visitors for improving their customer experience. 

Features

  • Strong contact database 
  • Extensive automatic and analytic capabilities 
  • Customization options on newsletters, promotions and forms. 

Pros 

  • Extremely powerful automation 
  • 850+ integration 
  • Free account migration 

Cons 

  • The learning curve is steep 
  • No free plan 

Pricing 

The pricing for managing 500 contacts is:

  • Lite: $9/month 
  • Plus: $49/month
  • Professional: $149/month
ActiveCampaign

02. Omnisend

Omnisend is designed to cater to the needs of eCommerce brands. It is an all-in-one email marketing automation platform. The automated emails and segmentation make it easier for the user to boost sales and further expand the newsletter.

In addition to that, Omnisend also supports pre-built automation for cart abandonment of potential customers, which plays a key role in converting them to actual customers.

Ominsend also supports personalized messages on the basis of the shopping behavior of contacts which improves the targeting of the brand.

It also provides the users with a clear picture of the sales that Omnisend has brought to understand your ROI on the software. 

Features 

  • Pre-built template for creating professional emails easily.
  • Segmented targeting for creating automation and campaigns. 
  • Campaign reports and click maps along with advanced reporting for campaigns 
  • Automate your marketing processes
  • Track your results in real-time

Pros 

  • Audience tagging is easy
  • Stats and reporting are simple to understand 
  • Duplicating campaigns saves time and effort 

Cons 

  • Automation visualization is complicated
  • Templates are restricted in terms of customization 

Pricing 

  • Free: $0.00 per month (reach up to 250 contacts and 500 emails/month) 
  • Standard
  • Standard: $16/month 
  • Pro: $59/month
Omnisend

03. GetResponse

GetResponse has a special focus on e-commerce and is extremely versatile in its feature-rich interface.

The email marketing of GetResponse can be used for creating newsletters, automated email sequences, and automated blog digests and it also supports transactional emails.

The user can use either the drag-and-drop editor or the HTML source editor for creating newsletters. The software has quite a few excellent templates. After testing the email, the user can also check the spam score which helps them to make necessary changes accordingly.

The time travel feature of GetResponse can be used for sending emails to subscribers based on their local time.

Also, the Perfect Timing feature comes in handy to see the best time to send an email to a particular subscriber. This is helpful for increasing the customer engagement rate. 

Features 

  • Spam score to check if the email will be flagged as suspicious or not
  • Time Travel and Perfect Timing feature for customer engagement 
  • Neat workflow

Pros 

  • Fully-featured reporting tool 
  • Supports split testing
  • Easy creation and management of advanced visual automation workflows

Cons 

  • Email templates are not intuitive
  • Slow loading time

Pricing

  • Free: $0/month for 500 contacts 
  • Basic: starts at $15.58/month
  • Plus: $48.38/month 
  • Professional: $97.58/month 

In addition to that, it also supports Max and Max2 plans which are enterprise-level plans and supports custom pricing.

GetResponse

04. Sendinblue

Sendinblue offers much more than simple email and SMS marketing solutions. In addition to that, it offers CRM and chats features to take the entire marketing automation to the next level.

What makes Sendinblue a quintessential marketing platform is its flexibility and versatility. Sendinblue also supports A/B tests along with content optimization through AI for making the best possible conversation.

With Sendinblue, you can also add the chat feature to your website for engaging the customers right away with your brand.

The shared inbox is another essential marketing tool that Sendinblue offers because it allows the users to have a glance at all the emails just in one place and then, assign the emails to different team members according to the need. 

Features 

  • A/I testing functionality powered by AI
  • Customizable chat feature for the website 
  • Transactional emails integrate with eCommerce plugins

Pros 

  • Campaign management is easy 
  • Email marketing platforms can be easily integrated with third-party services 
  • Vast template library 

Cons 

  • The processing speed is slow 
  • Customer support is poor

Pricing 

  • Free: $0/month 
  • Lite: starts from $25/month for 10k subscribers 
  • Premium: starts from $65/month for 20k subscribers
  • Enterprise: Custom pricing
sendinblue

05. Mailchimp

When it comes to the list of best email software, it is hard to ignore Mailchimp. This email software supports all the features that a business can ever need.

Even though Mailchimp houses sophisticated features, it is not complicated to use. More than 13 million businesses all across the globe use Mailchimp to not only create but send engaging emails.

Mailchimp helps the user to reach the right people with audience management tools and create better content with content studio features.

It also can be used for automating marketing and the insight and analytics tools come in handy in taking action with the insights. 

Top Features 

  • Predictive insights to personalize marketing. 
  • Dynamic content creation with content blocks personalization. 
  • A/B testing for identifying high-converting messages. 

Pros

  • Forever free plan for managing upto 2,000 contacts 
  • Full marketing hub 
  • 250+ app integration 

Cons 

  • Campaign tracking is difficult 
  • Expensive for managing larger contact lists 

Pricing 

  • Free: $0.00 per month (up to 2,000 contacts) 
  • Essentials: $9.99 to $270 per month 
  • Standard: 14.99 to $540 per month 
  • Premium: $299 to $1,190 per month 
MailChimp

06. EmailOctopus

EmailOctopus is a simple but powerful tool that makes email marketing easy and helps users to grow their businesses. It has already helped 53,000 companies and organizations to grow.

The segmentation feature of EmailOctopus can be used to create personalized messages for the subscribers based on their preferences, gender, age and location. It can also be used for creating both simple and advanced landing pages.

The simple landing page can directly be created in EmailOctopus itself while for creating an advanced landing page, the users can take the help of integrations with services like Instapage and Carrd.

Also, the email sequence can be used to keep your subscribers engaged right from the minute they subscribe to your services. Automation is especially helpful in saving both time and effort. 

Features 

  • Campaigns can be run on autopilot 
  • Data and insights for segmenting targeting audiences
  • Campaign monitoring in real-time

Pros 

  • Extremely easy to use
  • Faster onboarding 
  • Automated welcome series 

Cons 

  • Advanced segmentation is limited
  • The email builder is not polished 

Pricing

  • Free: $0/month up to 2,500 subscribers and 10,000 emails in a month 
  • Pro: starts at $8/month for 500 subscribers and 10,000 emails
EmailOctopus

07. MailerLite

MailerLite is relatively new in the world of email marketing. Even though MailerLite is relatively young, its features are very sharp.

MailerLite is a simple email marketing but that doesn’t limit the options that it provides to its users in the form of landing pages, email campaigns, and form options. The cherry on top is its simple editor which works at a lightning speed.

MailerLite is the perfect option for anyone with a limited budget who needs to run an email campaign.

Also, the simple interface clubbed with intuitive navigation makes it perfect for the newbies who are trying their hand at email marketing. MailerLite is also a good option for bloggers. 

Features 

  • Plenty of content blocks on the editor for adding interactive elements 
  • Facebook and Twitter posts can be directly added to the email 
  • List management in the form of subscriber segmentation 

Pros 

  • Plenty of features in the free plan 
  • Landing page builder 
  • Unlimited storage of images 

Cons 

  • Spam/design testing is missing 
  • It lacks full reporting and CRM features

Pricing 

  • Free: $0/month for 1000 subscribers 
  • Growing Business: $9/month for 1000 subscribers 
  • Advanced: $19/month for 1000 subscribers
  • Enterprise: Custom pricing
MailerLite

08. Salesforce Pardot

When it comes to email marketing and MarTech automation, Salesforce Pardot is the king. With tons of integration with analytics powered by Artificial Intelligence, Salesforce Pardot presents the users with an intuitive design to make the entire email marketing a cakewalk.

The feature-filled Salesforce Pardot provides the users with functionalities like list-building features, contact tags, campaign rules and lead-scoring packages. Not only is Salesforce Pardot easy to use but its analytics are extremely powerful.

Salesforce Pardot is extremely helpful in sales alignment, lead generation and management and ROI reporting. The Engagement Studio of Salesforce Pardot allows users to create automatic lead nurturing programs easily. 

Features 

  • Automates all your marketing tasks 
  • Measures the outcome of the campaign
  • Works as a marketing database to create a rich experience for the customers

Pros

  • Impressive features for email marketing 
  • WYSIWYG email editor 
  • Lead scoring and grading

Cons 

  • Expensive for small and midsize businesses 
  • Reporting capability is limited 

Pricing

  • Growth: $1,250/month 
  • Plus: $2,500/month 
  • Advanced: $4,000/month 
  • Premium: $15000/month
Salesforce Pardot

09. Campaigner

Campaigner is a powerful email marketing solution that is available at a competitive price. The software supports plenty of automation options and third-party integrations.

The amalgam of the intuitive and refined interface of Campaigner makes it ideal for small and midsize businesses. What makes Campaigner suitable for businesses is its customizable workflow that gives the users the power to manage the marketing efforts according to their needs.

Segmenting contacts in Campaigner is easy and it can be used for targeting and retargeting the contacts as per the need. This software can be used by both the newbies and the experienced digital marketer for email marketing. 

Features 

  • Customizable workflow for management of marketing efforts 
  • Auto-responders for creating welcome emails 
  • Automatically creates user segment

Pros 

  • Easy to use and functional 
  • Segmentation of contacts using different criteria
  • The reporting system is very detailed

Cons 

  • No free software 
  • Migration from other software is tough 

Pricing

  • Starter: starts from $59/month 
  • Essential: starts from $179/month 
  • Advanced: starts from $649/month 
  • eCommerce: $79.95/month 
Campaigner

10. HubSpot Marketing Hub

HubSpot Marketing Hub is a well-established name in email marketing for all the right reasons. It is not only one of the best email software but also, the complete package of digital marketing solutions.

What makes HubSpot Marketing Hub a leader in its field is the smooth integration between campaign automation, email marketing and CRM.

Once figured out, customization of the email templates to meet the requirement of the brand is smooth. The software supports more than 2,000 templates.

If the templates are not enough, the user has the option of drafting their email from scratch either through HTML or WYSIWYG editor.

Once the email is sent, the Engaged Contacts section present in the dashboard can be used to check the list of recipients who have opened their emails.

Additionally, the users can lay their hands on actionable metrics and customizable reports. 

Features 

Pros 

  • More than 2,000 free and paid templates 
  • Provision for direct engagement with contacts 
  • Actionable metrics and customizable reports

Cons

  • Workflows based only on yes or no propositions
  • Difficult to switch from text to image box on the email interface

Price

  • Free: $0/month 
  • Starter: starts at $50/month 
  • Professional: starts at $800/month
  • Enterprise: Custom pricing 
HubSpot Marketing Hub

FAQs About Email Marketing Software

Q1. What Is Email Marketing Software? Email marketing software are created to help users send email campaigns to their subscribers. These software comes with marketing automation, an email campaign builder, and a number of other useful features.
Q2. What Are The Best Email marketing software? There are a number of top Email marketing software these days. ActiveCampaign, getResponse, Omnisend, and MailChimp are some of the top names. These software offers a lot more than just email marketing features. These are complete solutions to start and grow your business with landing page builder, marketing automation, and other features.
Q3. How Email Marketing Software Can Help? These email marketing software can help you to be in touch with your subscribers constantly and send the best offers that can also help you to increase revenue.
No data was found

Get Best Software Info Right to Your Inbox

newsletter

Solution used by over 150,000 businesses

Manage your business from a single dashboard. Grow your project & revenue with ease.

monday

Best Email Marketing Software Price Comparison

Quick price comparison of all the products in this list.

ActiveCampaign
ActiveCampaign Logo

Free Version

No

Min Price

$9/Month

NitDit Score

92.5%
Omnisend
Omnisend Logo

Free Version

Yes

Min Price

$16/month

NitDit Score

92%
GetResponse
GetResponse logo

Free Version

Yes

Min Price

$15.58/Month

NitDit Score

92.5%
Sendinblue
SendinBlue logo

Free Version

Yes

Min Price

$25/Month

NitDit Score

92%
Mailchimp
MailChimp Logo

Free Version

Yes

Min Price

$9.99/Month

NitDit Score

92.5%
EmailOctopus
EmailOctopus Logo

Free Version

Yes

Min Price

$8/Month

NitDit Score

90%
MailerLite
MailerLite Logo

Free Version

Yes

Min Price

$9/Month

NitDit Score

91%
Salesforce Pardot
salesforce Logo

Free Version

No

Min Price

$ 1,250/Month

NitDit Score

91%
Campaigner

Free Version

No

Min Price

$59/Month

NitDit Score

90%
HubSpot Marketing Hub
HubSpot Logo NitDit

Free Version

Yes

Min Price

$45/Month

NitDit Score

92%

NitDit is reader-supported. Our post may contain affiliate links, when you buy through links on our site, we may earn an affiliate commission.

More From Software Lists

Recently Added Software

Icon Site123

SITE123

If you are a complete newbie in the internet ecosystem
SendinBlue logo

Sendinblue

Sendinblue is a complete email marketing platform designed and developed
Omnisend Logo

Omnisend

Omnisend is an email marketing service designed to cater to
Bitrix24 Logo

Bitrix24

Bitrix24 can help a business by automating some of the
bigcommerce-logo

BigCommerce

The BigCommerce user interface is designed to be both user-friendly
cookie

We use cookies to ensure that we give you the best experience on our website.