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Instagram Review (2025): Pricing, Pros & Cons

One of the most popular social media sites, you can use Instagram to build brand and grow your business.

What is Instagram?

Instagram is a photo and video-sharing social networking service owned by Meta the company behind Facebook. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS. A version for Android devices was released a year and half later, in April 2012, followed by a feature-limited website interface in November 2012.

In 2012 Facebook acquired Instagram for $1 billion and it became one of the top social media companies in the last few years.

Instagram receives over a billion active users every month. Have a look at the important Instagram statistics here.

Instagram Company Details

Data not available

Company Name: Instagram from Meta

Est Year: 2010

Employees: 251-500

HQ Location: California, US

Top Features of Instagram

Share photos & videos
Share stories with friends
Short engaging videos
Live broadcasting option
Brand promotions
Private & public profile option
Engage with audience
Enjoy fun videos
Private messaging option

Pros of Instagram

  • Allows you to share photos and videos with others
  • Connect with friends and follow their activity
  • Share stories with friends
  • Live broadcasting option
  • Free to use

Cons of Instagram

  • Can be addictive and time-consuming
  • May lead to envy and comparison
  • Could potentially be a platform for cyberbullying

Instagram Pricing

Instagram is completely free to use. However, if you wish to promote your business, you can go for paid promotion to reach a wider audience.

Instagram Review Competitor Price Comparison

Find the most cost-effective solution for your business. Check the price comparison of all the software that we listed in this category. 

Product Name

Logo

Free Plan

Min Price

Max Price

Score

Pinterest

Pinterest Logo

NA

$0

$0

94%

Quora

Quora logo

NA

NA

NA

93.5%

Reddit

reddit-logo

NA

NA

NA

92.75%

LinkedIn

LinkedIn Logo

Yes

$0

$0

93.75%

Twitter

Twitter Logo

NA

$0

$0

94%

YouTube

YouTube Logo

NA

NA

NA

95%

Instagram: Alternatives

No data was found

Instagram User Reviews

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What Kind of Support Instagram Offers?

Tutorial Videos & Documentation
Forum & Ticket

Instagram FAQs

To start using Instagram, download the app from the App Store (for iOS devices) or Google Play Store (for Android devices). Once the app is installed on your device, open it and tap Sign up. You can then create an account using your email address or phone number, or you can log in with your Facebook account.
To take a photo or video on Instagram, tap the camera icon in the top left corner of the home screen. You can then either choose to take a photo or video, or select one from your camera roll. Once you’ve taken or selected a photo or video, you can edit it by adding filters, tagging people, and more.
To post a photo or video on Instagram, tap the Plus button at the top of the screen. You can then choose to share the photo or video with your followers or to share it on another social media platform.
To edit your profile on Instagram, tap the Edit Profile button in the top right corner of your home screen. From here, you can change your name, username, website, bio, and profile photo.
To find people to follow on Instagram, tap the Explore tab (the magnifying glass icon) at the bottom of the home screen. From here, you can browse photos and videos by topic, or search for a specific person or hashtag. You can also follow people who you know from your other social media accounts.

Platforms Supported

Review Method

At NitDit, we go through each product in detail so that we can prove the most authentic information to our audience. We try the products, go through documentation, do research in user sentiments before adding our final recommendation. 

Affiliate Disclosure: NitDit is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

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Instagram NitDit Awards

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Related products

0%

Pinterest

94 % (NitDit Score)

0%

Quora

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Reddit

92.75 % (NitDit Score)

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