SEMRush-Icon

12 Best Semrush Alternatives & Top Competitors 2021

Top Semrush alternatives that you can use to do a detailed analysis of your competitors.

Active Deals

Divi Theme Logo
Divi Theme
20

% OFF

Brizy Builder Logo
Brizy Builder
30

% OFF

logo-elementor
Elementor Pro
50

% OFF

PremiumPress Logo
PremiumPress
50

% OFF

Latest Software Listings

EngageBay Logo

EngageBay

93.5 (NitDit Score)

Slack Logo

Slack

93 (NitDit Score)

agorapulse icon

AgoraPulse

87.5 (NitDit Score)

Share This Post

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

Are you looking for the best Semrush alternatives? In this article, we have listed the best Semrush alternatives that offer you comprehensive SEO data and analytical possibilities to help you grow your business.

Semrush is one of the popular SEO analysis tools that you can use to analyze your own as well as your competitors’ site.

You can use Semrush to analyze the keywords you’re using while adding a simplified approach to your work.

Though Semrush is a great tool, it may not be as comprehensive as you expect for certain kinds of analysis and you will need to look at other tools.

You might not get enough information on your social media stats through Semrush. It may be difficult for you to manage the local search features that you might incorporate here.

The good news is that you have a number of top quality Semrush alternatives that you can use for your business.

However, before we proceed with the top alternatives of Semrush, let’s first understand what we can do with Semrush.

We have been using Semrush for years to analyze our own as well as our competitor’s site. And without a doubt, Semrush is one of the top SEO tools that are a goldmine for bloggers and marketers.

Think of knowing all the backend data of your top competing site. It will empower you to achieve any target. You can do a complete detailed analysis of any website in your niche and find out what they are doing to grow their business so that you can replicate ur fo ryour business too.

For example, if you wish to analyse HubSpot site. You simply have to paste their domain and make a search. You will instanlty have all the data in front of you.

Data such as the overall traffic to the site, the number of backlinks, top organic pages and more.

SEMrush-Domain-Overview

If you wish to go in-depth, you just need to click and check the details. for example, if you wish to know the backlinks details of the site, click on the backlinks and know all the details.

You can check the exact page where they have received a link from, the anchor text used, all the referring domain, and more.

Backlink-Overview

Semrush is one of the most comprehensive tools and you can do almost everything that you will need to grow your business.

Don’t miss our detailed Semrush guide and 50 ways that an help you to grow your business.

Here are a few tools and possibilities with Semrush

  • SEO Toolkit
  • Content marketing ToolKit
  • Advertising Toolkit
  • Complete Organic traffic Analysis
  • Complete Paid Traffic Analysis
  • Keyword Magic Tool
  • Keyword Gap Analysis Tool
  • Content Topic Research
  • Link Building Tool
  • Complete Backlink Analytics
  • Rank tracking tool
  • SEO Content Templates
  • SEO Writing Assistance

Now, let’s have a look at the best Semrush alternatives that you can use to analyze your own and your competitors site.

Featured Semrush Alternatives

ahrefs logo

Product name

Ahrefs

Price

Starts at $99/month

NitDit Score

95%
SE Ranking Logo

Product name

SE Ranking

Price

Starts at $31/month

NitDit Score

95%
Moz Logo

Product name

Moz

Price

Starts at $99/month

NitDit Score

95%
SpyFu Logo

Product name

SpyFu

Price

Starts at $33/month

NitDit Score

95%
Serpstat-Logo

Product name

Serpstat

Price

Starts at $55/month

NitDit Score

95%

Best Semrush Alternatives List

ahrefs logo
95%

NitDit Score

Ahrefs

Ahrefs is one of the closest alternatives to Semrush, it offers similar kinds of tools to help you analyze your own and your competitor sites. It is home to multiple SEO and marketing tools for in-depth analysis. You can use Ahrefs to analyze the top pages of a site and the top keywords of your competitors so that you can plan your content in a similar line. You can also use it for detailed backlink analysis and find the exact pages with anchor text of your competing sites so that you can replicate a similar kind of backlink profile for your business.

Starts at $99/month
Moz Logo
95%

NitDit Score

Moz

A very popular name in the SEO community, Moz has been around for years and offering comprehensive ESO tools and services. You can particularly get Moz to work to analyze your competitors and to identify critical metrics surrounding how well your site works. There are more than 40.7 trillion links to analyze. You can use Moz to find the backlink profile of your competitor sites and a lot more.

Starts at $99/month
SE Ranking Logo
95

NitDit Score

SE Ranking

Another most comprehensive SEO analysis platform, SE Ranking comes with a number of tools that you can use to grow your business. You will have 100% accurate keyword rank tracking data based on a number of factors like country-wise ranking, city-level ranking so that you can always keep a track of your important money-making keywords. You can use this platform to do a detailed audit of your website to understand what you need to focus on.

Starts at $31/month
SpyFu Logo
95%

NitDit Score

SpyFu

As the name suggests, you can use SpyFu to spy on your competitor sites. Knowing what is working for your competitor will provide you an edge and you can plan your content and backlink strategy accordingly. Along with SEO details, SpyFu is a great tool for PPC research. You can have complete detail of your competitors' Google Ads. It offers you a detailed backlink checker tool that you can use to find the exact link pages with all other details for any website. You can use SpyFu for keyword research as well to find the most profitable keywords that your competitors might be working on.

Starts at $33/month
Serpstat-Logo
95%

NitDit Score

Serpstat

Serpstat is an all-in-one SEO analysis software that offers a number of tools to help you grow your online business organically. You can use this platform to do a detailed analysis of any website. You can start with their SEO audit tool to find out what you need to improve on your website. It comes with a comprehensive rank tracker with historical data to make sure that you can analyze the complete cycle of your important keywords. It offers you a backlink analysis tool that you can use to find the complete backlink profile of your top competitor sites. Overall, it is one of the most comprehensive alternatives to Semrush.

Starts at $55/month
wordtracker-logo
92%

NitDit Score

Wordtracker

If you look at Semrush from the keyword research perspective and look for alternatives, Wordtracker will be one of the top options that you can use. It is one of the most comprehensive keyword research tools, Wordtracker has been around for years and offering services to business who wants to grow organic traffic. Wordtracker started its operation in the year 1998 when even Google was in beta. Along with doing your keyword research, it comes with a competitor analysis tool that you can use to find the most profitable and traffic-driving keywords for your competitor sites.

Starts at $27/month
AgencyAnalytics Logo
93%

NitDit Score

AgencyAnalytics

AgencyAnalytics can provide you a number of comprehensive SEO reports to analyze your business. It offers you a drag and drop interface to customize the dashboard for your business. Along with that, it offers you some really useful SEO tools such as a rank tracking tool that you can use to track the ranking changes for your important keywords. It offers you a complete SEO audit tool to find out the issues in your site. You can also use AgencyAnalytics to monitor backlink profiles. Overall, it is a very handy Semrush alternative.

Starts at $49/month
growthbar_logo
93%

NitDit Score

GrowthBar

GrowthBar is another very handy platform for marketers and content creators. It offers you a number of useful tools that you can use to grow your business. When we talk about SEO tools, it provides you detailed keyword research tool that will give you billions of keywords ideas for your content. You can use GrowthBar for analyzing any website's top organic keywords, PPC keywords, and backlink profile in association with SpyFu. Another feature of GrowthBar that is worth mentioning is that you can use it to create new content for your blog in one click. It is an AI system to help you with new content. So, if you are a very busy professional and don't have time to write content, here's the tool you need.

Starts at $29/month
BrightEdge Logo
92%

NitDit Score

BrightEdge

With BrightEdge, you can analyze the content on your site in moments. You can also use BrightEdge to figure out how your work is running based on content, social interactions, and local data. You can also use the dedicated mobile feature to identify the micro-moments when people are likely to interact with you and provide you with a visit.

Custom Pricing
monitorbacklinks logo
93%

NitDit Score

Monitor Backlinks

As the name suggests, Monitor Backlinks is a platform that you can use to keep a track of backlinks and keywords. It comes with a simple and comprehensive dashboard where you can analyze your competitors' sites. You can take the help of this website build some high-quality links to your site. You can track the ranking of your important keywords over a period of time. Overall, it is a nice alternative to Semrush

Starts at $25/month
webceo-logo
94%

NitDit Score

WebCEO

WebCEO is another very comprehensive SEO and marketing tool that has been around since 2001 and offers a range of different tools to help you grow your business. You can start using analyzing your site from the technical SEO point of video and audit it to check if there is any technical SEO error. You can use WebCEO to track the ranking of your important keywords across 370 different locations. It offers a detailed backlink analysis tool, competitor analysis tool, keyword research tool. So, it is an all-in-one platform like Semrush that you can use for your business.

$99/month
CognitiveSEO Logo
92%

NitDit Score

CognitiveSEO

CognitiveSEO is another SEO suite that offers a number of tools to help you analyze and improve overall SEO traffic to your site. You can start by using their SEO audit tool to find the important SEO settings issues if any. It offers you a backlink analysis tool so that you can discover new link opportunities for your site. It also comes with a content optimization tool that will help you to produce perfectly optimized content for your site.

$129.99/month

Semrush Alternative Details

So, this was our list of top Semrush alternatives, I hope you have found the software that can help your business.

Now, let’s look at some of the top alternative options from the list in detail here.

01. Ahrefs

Ahrefs

Ahrefs is a very popular and one of the most widely used SEO and marketing analysis software. Ahrefs is considered as one of the top Semrush alternatives and offers similar kinds of tools and features.

You can start using the tool by doing an audit of your own site to understand if there is an SEO issue and where it needs improvement. And then you can start analyzing your competitors.

You can use Ahrefs to do a complete analysis of any website. You can find their top traffic-driving pages, complete backlink profiles to understand and plan your own business.

Once you have the link detail of your competitor sites, you can target a similar link profile for your business. Another advantage is that you can track all the new links to your site, and you can track the lost backlinks so that you can try and get them back.

You can also use Ahrefs for keyword analysis, you can find the top traffic-driving keywords on your competitor site and analyze them by using the Ahrefs tool before you plan your content.

Top Features:

  • Multiple tools for analysis
  • Detailed organic traffic analysis
  • Paid traffic analysis
  • Comprehensive backlink checker
  • Detailed keyword analysis

Ahrefs Vs Semrush

FeaturesAhrefsSemrush
Keyword AnalysisYesYes
Backlink AnalysisYesYes
Competitor ResearchYesYes
PPC AnalysisYesYes
Rank TrackingYesYes
Social Media ManagementNoYes

02. Serpstat

Serpstat

Similar to Semrush, Serpstat is also a one-stop solution for all different SEO analysis. The software comes with a number of tools to do a detailed analysis of your own or your competitors’ site.

Though the database is not as comprehensive as SEMrush, Serpstat is a decent software that can perform the analysis quite well. Another thing to consider is that the monthly pricing is half when you compare it to SEMrush, so it is certainly worth a mention.

The tool is simple to use, you can get started by making a search with any domain, or an URL. The software will do the analysis and give you results instantly.

When it comes to rank tracking, Serpstat does a great job. You can even get historical SERP data to study all ups and downs. It can do an advanced analysis with all-important SERP data.

Other than that, it comes with a backlink analysis tool that you can use to find lucrative links to your competitor’s site so that you can target similar links for your site.

You can find the kind of pages that are attracting most of the links for your competitor’s site. This will help you to design a winning content plan for your business.

Top Features:

  • Backlink analysis of any site
  • Comprehensive SERP data
  • Historical SERP data
  • Complete keyword analysis
  • Complete site audit

Serpstat Vs Semrush

FeaturesSerpstatSemrush
Keyword AnalysisYesYes
Backlink AnalysisYesYes
Competitor ResearchYesYes
PPC AnalysisYesYes
Rank TrackingYesYes
Social Media ManagementNoYes

03. Moz

Moz

Moz is another very popular name when it comes to SEO. This platform has been around for many years and offering SEO services as well as great content to educate users around everything related to SEO.

Moz offers a number of tools that you can use even for free but with limitations. When you got for Moz Pro, you get access to a number of useful SEO tools that you can use to analyze your business and keep track that everything is working fine.

At the same time, you can do a detailed analysis of your competitor sites to get access to their backend data, link details, top linked pages, top keywords and more.

Over 40 trillion links are indexed by Moz so far to make sure that you get the most accurate and up-to-date data around the links. Also, they have over 500 million keywords in their database that you can use to find the top keywords with all the important data that you can target for your business.

Other than all the analytical data, they are also the founder of Domain Authority which is one of the most widely accepted metrics of a website to understand how good or bad a site is.

Don’t miss our list of best Moz alternatives.

Top Features:

  • Complete technical site audit
  • Detailed backlink analysis
  • SEO insights & reporting
  • Local SEO analysis
  • Comprehensive SERP data & analysis

Moz Vs Semrush

FeaturesMozSemrush
Keyword AnalysisYesYes
Backlink AnalysisYesYes
Competitor ResearchYesYes
PPC AnalysisNoYes
Rank TrackingYesYes
Social Media ManagementNoYes

04. SpyFu

spyfu

SpyFu is another popular tool, and as the name suggests you can do comprehensive research on your competitor so that you can grow your business.

It is also one of the best keyword research tools that you can use to find the keywords that you need to target.

Like SEMrush, SpyFu also offers you comprehensive backlink analysis tools. The comprehensive PPC analysis tool is another key highlight of SpyFu.

SpyFu offers a set of tools that includes everything that is needed for SEO and marketing analysis. You can start with the SEO Competitor Analysis tool, as you add your competitors in the search field, it will give you important details like overall organic keywords, overall monthly SEO clicks.

You can click on those numbers and get the details. You can do a complete backlink analysis of any domain, the ranking changes, top pages of a site and more.

SpyFu is a great platform to do detailed analysis around paid traffic to any site. You can find the PPC keywords, find Google Ad competitors by using the tools it offers.

Top Features:

  • Complete SEO analysis
  • Organic traffic & backlink analysis
  • Complete keyword research tools
  • Paid traffic analysis tools
  • Detailed SERP checker
  • Comprehensive SEO reports

SpyFu Vs Semrush

FeaturesSpyFuSemrush
Keyword AnalysisYesYes
Backlink AnalysisYesYes
Competitor ResearchYesYes
PPC AnalysisYesYes
Rank TrackingYesYes
Social Media ManagementNoYes

05. SE Ranking

SE Ranking is another comprehensive solution when it comes to SEO analysis. The software offers a number of handy tools that you can use for detailed analysis.

It claims 100% accurate SEO rank tracking across all the leading search engines. You can track real-time ranking changes for all of your important keyword and money-making keywords so that you can make decisions about updating the content when it is needed.

SEO/PPC Competitive Research

You can use SE Ranking for a detailed organic and paid traffic analysis of any website making it simple for you to keep a track of all your competitors along with your own site.

The tool is simple to use. All you need is to put the domain name that you wish to analysis and the system will fetch all the important data such as total organic traffic, total keywords, backlinks, referring domains, etc.

You can click on any of these parameters and go to the details page to do a microanalysis of the site. If you are working towards optimizing your site for specific countries, you can do a country-wise analysis.

SE Ranking Dashboard

Paid Keyword Analysis

For brands that want to do an analysis of paid traffic, SE Ranking offers you the tools to find the most profitable and top keywords of any competing business. You can go deep inside the ads profile of any domain and do all the required analysis before you plan your own campaign.

There are a number of other tools that will very helpful for your business to plan properly and grow quickly.

Top Features:

  • Detailed SEO analysis
  • Keyword and backlink analysis
  • In-Depth PPC analysis
  • Detailed website audit
  • Complete SEO reporting

SE Ranking Vs Semrush

FeaturesSE RankingSemrush
Keyword AnalysisYesYes
Backlink AnalysisYesYes
Competitor ResearchYesYes
PPC AnalysisYesYes
Rank TrackingYesYes
Social Media ManagementYesYes

06. Wordtracker

Wordtracker

One of the most comprehensive keyword research tools, Wordtracker should be a part of your overall SEO strategy.

No matter what kind of business you are managing, Wordtracker will surely have to create the perfect content strategy and drive highly targeted traffic to your business.

You can use this tool to do detailed research before you get into any niche. If you are managing an eCommerce business, Wordtracker will be very handy and be an important part to grow your revenue.

You will get 10,000 different keywords perfect search with all the important aspects such as keyword traffic volume, difficulty to rank, etc.

You will get 7 days free trial before you decide to go for a paid plan, and with our link, you will get up to 40% extra discount by choosing to pay annually.

When it comes to SEMrush alternative, Wordtracker is a good option when it comes to keyword analysis.

Top Features:

  • Detailed keyword suggestions
  • keyword traffic potential
  • SERP difficulty score
  • SERP preview

07. AgencyAnalytics

AgencyAnalytics

Give your business extra control over its analytical features with AgencyAnalytics. The design that AgencyAnalytics provides covers information on all your social media avenues.

You can link a Google AdWords account to AgencyAnalytics as well. Google My Business listings that you have on Google Maps can also be analyzed.

Support is available for multiple search engines, including the localized versions of these particular search engines.

Top Features:

  • You can get this to integrate with a large number of platforms
  • The site audit feature helps you identify many things surrounding your work
  • Review the designs included on your site in minutes

08. BrightEdge

BrightEdge

The AI-oriented approach that BrightEdge uses will help you with noting many considerations surrounding your work.

With BrightEdge, you can analyze the content on your site in moments. You can also use BrightEdge to figure out how your work is running based on content, social interactions, and local data.

You can also use the dedicated mobile feature to identify the micro-moments when people are likely to interact with you and provide you with a visit.

Top Features:

  • Individual channels are easy to review
  • You can produce search engine-friendly content on your site
  • The landing page creation tool helps you to make a more effective first impression

09. Monitor Backlinks

Monitor Backlinks

Monitor Backlinks is another good platform to analyze backlinks and keywords of any website. You can do a detailed analysis of any website and find out their good and bad links so that you can plan your campaign accordingly.

So, you can use this tool as the foundation for your link-building process. Find the best link opportunities around your niche by analyzing all the top sites in your niche and create your own database for outreach.

Also, it will help you to track the lost backlinks so that you can attempt to recover those valuable links for your site again.

You can also do detailed research of the top keywords of your competitor’s site and find the top traffic-driving keywords with in-depth details.

Top Features:

  • Detailed backlink analysis of any website
  • Discover new link opportunities
  • Detailed keyword analysis
  • Find top traffic driving keywords of your competitors
  • Reverse Engineer Competitors’ Keyword and Backlink Strategies

10. WebCEO

Monitor Backlinks

One of the most comprehensive SEO and marketing platforms, WebCEO has been around since 2001. So, it is one of the oldest in the market when it comes to SEO analysis tools.

WebCEO offers you all the important tools to analyze your own and your competitors’ site. You can start with the technical audit tool to find the technical SEO issues in your site if any.

It offers you a comprehensive rank tracking tool so that you can keep a track of all your important keywords and get updated with the changes so that you can work on them constantly to sustain and improve the ranking.

The rank tracking tool makes it possible to keep a track of your keywords in more than 370+ search engines for multiple locations.

Other than that, you get an up-to-date backlink checker tool so that you can track the links of your competitor sites so that you can try to build similar links for your site.

You can also make sure that none of the bad quality links harm your site, it offers you a toxic link checker tool to help you with that.

It also offers you a detailed keyword research tool for finding profitable keywords to work on. There are a number of other tools that make WebCEO one of the most comprehensive Semrush alternatives.

Top Features:

  • Detailed rank tracking tool
  • Track keyword ranking across over 370 locations
  • Comprehensive keyword research tool
  • Technical SEO audit
  • Traffic analysis
  • Social analytics

Semrush Alternatives FAQ

Q1. What Are The Best Alternatives to Semrush? Ahrefs is one of the closest options when it comes to features offered by Semrush. Both the software are similar in many aspects. Moz is another good option if you are looking for the top alternatives.
Q2. Is Semrush Costlier Than Its Competitors? Yes, Semrush is slightly on the higher side as far as price is concerned. However, looking at the comprehensive solution it offers, the price is well justified. For a single price, you get access to more than 40 different tolls to perform practically anything around SEO and marketing.
Q3. Does Semrush Offer a Free Plan? You can use Semrush for free but with tight limitations. If you want to take the advantage of the Semrush tools, you have to get the premium version.
Q4. How Can I Get Extended Free Trial for Semrush?

You can use our exclusive link to get an extended free trial of the premium version of Semrush. You can get more details about the extended free trial of Semrush here.

Leave a Comment

Your email address will not be published. Required fields are marked *

Also Read

cookie

We use cookies to ensure that we give you the best experience on our website.