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8 Best Serpstat Alternatives & Top Competitors 2021

Top software like Serpstat that you can use for a detailed SEO analysis of any website & for competitor research.

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The most popular alternatives to Serpstat that you can use.

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Are you looking for the best Serpstat alternatives? We’ve listed the top software like Serpstat that you can use for SEO and marketing analysis.

Serpstat is an all-in-one SEO analysis software that offers a number of tools to help you grow your online business organically. You can use this platform to do a detailed analysis of any website.

The platform offers over 30 different tools for the comprehensive analysis of any website. Starting from your site audit to competitor analysis, you can perform all the important SEO and marketing tasks on this single platform.

To start with, you can use Serpstat for keyword analysis. As you make a search for any keyword on the platform; you will get comprehensive data to analyze and make sure if you wish to go for that keyword or not.

You will get data like search volume, cost-per-click, competition level, or a number of search results. You can use Serpstat to find the most profitable keywords for your blog posts as well as for your PPC campaigns.

You can use the Serpstat software to find the most valuable long-tail keywords that can bring additional traffic to your site.

Other than the keyword analysis, the Serpstat software offers you a number of other useful tools such as the Search Analytics tool that can help you to find the direct competitors to your site, and then you can do a detailed analysis of those sites to understand their best practices.

There are a number of other tools that make Serpstat a comprehensive solution for SEO and marketing requirements.

Don’t miss our detailed Serpstat review to know more about the platform.

Serpstat Review

Top Features of Serpstat

  • All in one SEO & marketing solution
  • Comprehensive keyword analysis
  • SERP analysis
  • Find profitable keywords
  • Find long-tail keyword
  • Analyze top 100 results for any keyword
  • Keyword difficulty to rank
  • Search keyword volume
  • Paid and mobile search results
  • Keyword grouping
  • Local keyword tracking
  • Keyword gap analysis
  • Top pages for any site
  • Detailed backlink analysis
  • Keyword clustering
  • Detailed site audit
  • And more

While Serpstat is very useful software, you can check the best Serpstat alternatives that you can use for your business. The software like Serpstat listed here offers detailed and in-depth SEO and marketing analysis tools.

Best Serpstat Alternatives List

SEMRush-Icon
95%

NitDit Score

Semrush

Semrush is one of the best alternatives to Serpstat. It can do everything that Serpstat can do and more. It offers more than 40 different tools for the comprehensive analysis of any business. It comes with a complete backlink analysis tool, paid traffic analysis, Keyword research tool, site audit tool, social media management tool and more.

With Semrush, you can go deep inside your competitors' sites and analyze all their top ranking pages, the keywords that bring most of the traffic. You can check their entire backlink profile to make your own link-building campaign.

Free, paid ($119.95)
ahrefs logo
95%

NitDit Score

Ahrefs

Ahrefs is another popular alternative to Serpstat, you can do detailed competitor research using the tools that Ahrefs has to offer. You can find all the top-performing pages of a site along with all traffic-related data. You can use it to find keywords around your business that you can work on.

Ahrefs comes with a comprehensive backlink analysis tool that you can sure to analyze the backlink profile of your competitor sites. So, overall, it is a great platform with more data as compared to Serpstat.

Starts at $99/month
Moz Logo
95%

NitDit Score

Moz

With over 43 trillion links in the database and over 500 million keywords, Moz is another top alternative to Serpstat. You can use Moz to do a detailed SEO audit of your site and fix the issues it might have.

Once your site is in good standing, you can start with competitor analysis. You can do a deep analysis of the backlink profile of any website. It is also a great tool when it comes to local SEO. Other than the tools, Moz is known for its SEO blog where you can learn everything about SEO.

Free, $99/month
SpyFu Logo
94%

NitDit Score

SpyFu

As the name suggests, you can use SpyFu to spy on your competitor sites. Knowing what is working for your competitor will provide you an edge and you can plan your content and backlink strategy accordingly.

Along with SEO details, SpyFu is a great tool for PPC research. You can have complete detail of your competitors' Google Ads. It offers you a detailed backlink checker tool that you can use to find the exact link pages with all other details for any website. You can use SpyFu for keyword research as well to find the most profitable keywords that your competitors might be working on.

Starts at $33/month
Mangools-logo
93%

NitDit Score

Mangools

Mangools is another suite of SEO tools that offers a number of popular tools like the KWFinder and others. You can use this platform to find the best keywords that you can work on. You can keep a track of your competitors, their authority and other details.

With the tool it offers, you can keep a track of SERP of any geo-location and track the ranking of your top pages. It offers a number of other tools to make it a suitable alternative to Serpstat.

Starts at $29.9/month
SE Ranking Logo
94%

NitDit Score

SE Ranking

SE Ranking is another all-in-one SEO suite that offers a number of handy tools for SEO and marketing analysis. It offers a comprehensive and accurate keyword rank tracking tool so that you can keep a track of all your important pages.

It offers you in-depth, SEO and PPC competitor analysis tools to find what is working for your competitors and plan your content and SEO campaigns accordingly.

Starts at $31/month
AgencyAnalytics Logo
93%

NitDit Score

AgencyAnalytics

AgencyAnalytics offers handy reports to improve your overall SEO and marketing campaigns. It comes with a number of useful SEO tools for an in-depth SEO audit, competitor analysis, backlink monitoring and more.

It offers a number of automated SEO reports for your own or clients' sites. If you are managing an agency, you can use its platform to send your branded SEO reports to your clients.

Starts at $49/month
CognitiveSEO Logo
92%

NitDit Score

CognitiveSEO

CognitiveSEO is another SEO suite that offers a number of tools to help you analyze and improve overall SEO traffic to your site. You can start by using their SEO audit tool to find the important SEO settings issues if any.

It offers you a backlink analysis tool so that you can discover new link opportunities for your site. It also comes with a content optimization tool that will help you to produce perfectly optimized content for your site.

$129.99/month

Serpstat Alternatives Detail

Let’s have a look at some of the popular Serpstat alternatives in detail below. You can use any of these software as your preferred tool for SEO analysis.

01. Semrush

Semrush needs no introduction. It is one of the most comprehensive SEO and marketing analysis tools that you can use to grow your business. Be it SEO, marketing, or social media management Semrush is a single platform that will offer everything under one roof.

It offers more than 40 different tools for all kinds of analysis. Semrush is known for competitor analysis tools to go deep inside your competitor sites to check all their top-performing pages, their backlink profile, their top keywords, and more.

Be it organic traffic analysis or paid traffic analysis, Semrush can provide you all the important details so that you have clarity while making plans for your business.

You can start your research with domain analysis. Here, you will get the summary of all the important details like overall traffic to the site, the total backlinks, etc.

Semrush Domain Analysis

With Semrush, you can go deep into the backlink profile of any website to know the exact pages where they are getting a link from with the anchors they used. You can create your own outreach plan right from the Semrush dashboard to target those similar links for your business.

Keyword Magic Tool

Semrush offers a detailed keyword research tool called the Keyword Magic Tool that you can use to find the top keywords around any niche along with important data like overall traffic volume, ranking difficulty, etc to understand the kind of keywords that you can target.

Keyword Magic Tool Detail

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02. Ahrefs

When it comes to SEO and marketing software, Ahrefs needs no introduction. It is an all-in-one solution that you can use for all different kinds of analysis. Like Semrush, you can use Ahrefs can be used for competitor analysis.

You can use it to analyze the backlink profile of any website. You can find all the links to your competitor sites so that you can target similar links. It offers you tools for keyword research, rank tracker, site audit, organic traffic analysis, site explorer, content explorer and more.

You can start with the site audit tool to find the SEO issues on your site and fix those to improve the overall quality of your site then proceed with other tools for further analysis.

When you analyze your own site, you can keep a track of your top-performing pages so that you can keep them updated at all times to retain the ranking and improve them further. You will get the details of your top pages along with important data like traffic volume, the keywords that are ranking with positions.

You can also check the ranking movements so that you can work on the pages that have gone down in ranking. You can also keep a track of your backlink profile, your top linked pages, new linked domains and more.

Ahrefs-Site-Audit

03. Moz

Moz is another very popular SEO platform that offers a number of tools that you can use for the complete analysis of any website. Moz is known for Domain Authority score (A score given to each website based on backlink profile and overall quality of a site).

While you can use Moz to do an analysis of your own site and check how well it is placed SEO-wise, you can do a detailed analysis of your competitor sites to get access to their backend data, link details, top linked pages, top keywords, and more.

While you can use Moz for free with limitations, you can open the door to a number of very handy tools with the pro plan.

With Moz, you can do a detailed SEO audit of your site to find and fix the SEO issues to make sure that you don’t lose ranking. It comes with a comprehensive rank tracking tool that you can use to keep a track of thousands of keywords across over 170 search engines.

Moz offers you the tool to do a detailed backlink analysis of your competitor sites and find new link opportunities for your own site. It can be a very handy tool while you create your outreach campaign.

When you look at the Moz data, it has one of the biggest link data with over 43 trillion links indexed. Over 500 million keywords to suggest you the perfect ones for your business.

Moz

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