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11 Best Serpstat Alternatives & Top Competitors

Top software like Serpstat that you can use for a detailed SEO analysis of any website & for competitor research.

Popular Serpstat Alternatives

  Semrush
  Ahrefs
  Moz
  SEO PowerSuite
  SE Ranking

Are you looking for the best Serpstat alternatives? We’ve listed the top software like Serpstat that you can use for SEO and marketing analysis.

Serpstat is a popular SEO and marketing analysis software that you can use to analyze your own and your competitor site. However, there are a number of even more comprehensive software that you can use instead of Serpstat.

Let’s have a look at the options.

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What Are The Best Serpstat Alternatives?

A Quick Price Comparison of Top Serpstat Alternatives.

Product NameFeatured ImageFree PlanMin PriceMx PriceNitDit Score
Semrush
SEMRush-Icon
Yes$119.95$449.9595.75
SEO PowerSuite
SEO PowerSuite Logo
Yes$299/year$699/year93.5
SE Ranking
SE Ranking Logo
No$23.52/month$114.72/month93.25

List of Serpstat Alternatives

SEMRush-Icon

Semrush

95.75%

NitDit Score

Free Version

Yes

Min Price

$119.95

Max Price

$449.95

A detailed Semrush review to help you understand how it can help your business. Semrush is one of the most popular SEO & marketing research toolkit that offers a comprehensive solution. Started in the year 2008, Semrush has grown to be one of the leading SaaS platforms for marketers with close to 50 different tools to analyze any website. Semrush...

Pros

  • Offers a comprehensive suite of tools
  • Provides detailed reports that can be customized and exported
  • Has a large database of over 22 billion keywords
  • Over 43 trillion backlink data
  • Detailed competitor analysis
  • PPC and social media analysis tool
  • Offers free trial

Cons

  • Some features can be overwhelming for new users
  • The monthly price can be expensive for some budgets
  • The interface can be challenging to navigate

SEO PowerSuite Logo

SEO Powersuite

93.5%

NitDit Score

Free Version

Yes

Min Price

$299/year

Max Price

$699/year

SEO PowerSuite is a robust SEO toolkit consisting of various tools in one single package. This tool is the one-stop solution for — website owners, bloggers, webmasters, and agency owners.  The best part about SEO Powersuite is that it comes with a bundle of four powerful tools: SEO Spyglass, Link Assistant, Website Auditor, and Rank Tracker. All these applications are...

Pros

  • Comprehensive SEO analysis
  • Rank tracker to track important keywords
  • Detailed SEO audit
  • Affordable pricing plans
  • Detailed SEO reports

Cons

  • Not as comprehensive as software like Semrush
  • Works slow at times

SE Ranking Logo

SE Ranking

93.25%

NitDit Score

Free Version

No

Min Price

$23.52/month

Max Price

$114.72/month

Keyword tracking is an essential aspect of any SEO strategy. It allows campaigners to keep a check on their performance and helps them in monitoring their SERP rankings as well. Modern keyword ranking tools help campaigners adjust their budgets and strategies as required.  SE Ranking is a popular and well-known keyword tracking and monitoring tool that aims to provide accurate...

Pros

  • User-friendly interface
  • All-in-one SEO tool suite
  • Historical SEO data
  • Handy rank tracking tool
  • Find what is working for competitors
  • Social media post scheduling option

Cons

  • Lesser data as compared to top competitors
  • No free plan
  • Website audit takes time
  • Audit reports can be inaccurate at times

ahrefs logo

Ahrefs

95%

NitDit Score

Free Version

Yes

Min Price

$99/month

Ahrefs is another popular alternative to Serpstat, you can do detailed competitor research using the tools that Ahrefs has to offer. You can find all the top-performing pages of a site along with all traffic-related data. You can use it to find keywords around your business that you can work on.

Ahrefs comes with a comprehensive backlink analysis tool that you can sure to analyze the backlink profile of your competitor sites. So, overall, it is a great platform with more data as compared to Serpstat.

Moz Logo

Moz

95%

NitDit Score

Free Version

Yes

Min Price

$99/month

With over 43 trillion links in the database and over 500 million keywords, Moz is another top alternative to Serpstat. You can use Moz to do a detailed SEO audit of your site and fix the issues it might have.

Once your site is in good standing, you can start with competitor analysis. You can do a deep analysis of the backlink profile of any website. It is also a great tool when it comes to local SEO. Other than the tools, Moz is known for its SEO blog where you can learn everything about SEO.

SpyFu Logo

SpyFu

94%

NitDit Score

Free Version

No

Min Price

$33/month

As the name suggests, you can use SpyFu to spy on your competitor sites. Knowing what is working for your competitor will provide you an edge and you can plan your content and backlink strategy accordingly.

Along with SEO details, SpyFu is a great tool for PPC research. You can have complete detail of your competitors' Google Ads. It offers you a detailed backlink checker tool that you can use to find the exact link pages with all other details for any website. You can use SpyFu for keyword research as well to find the most profitable keywords that your competitors might be working on.

Mangools-logo

Mangools

93%

NitDit Score

Free Version

No

Min Price

$29.9/month

Mangools is another suite of SEO tools that offers a number of popular tools like the KWFinder and others. You can use this platform to find the best keywords that you can work on. You can keep a track of your competitors, their authority and other details.

With the tool it offers, you can keep a track of SERP of any geo-location and track the ranking of your top pages. It offers a number of other tools to make it a suitable alternative to Serpstat.

AgencyAnalytics Logo

AgencyAnalytics

93%

NitDit Score

Free Version

No

Min Price

$49/month

AgencyAnalytics offers handy reports to improve your overall SEO and marketing campaigns. It comes with a number of useful SEO tools for an in-depth SEO audit, competitor analysis, backlink monitoring and more.

It offers a number of automated SEO reports for your own or clients' sites. If you are managing an agency, you can use its platform to send your branded SEO reports to your clients.

CognitiveSEO Logo

CognitiveSEO

92%

NitDit Score

Free Version

No

Min Price

$129.99/month

CognitiveSEO is another SEO suite that offers a number of tools to help you analyze and improve overall SEO traffic to your site. You can start by using their SEO audit tool to find the important SEO settings issues if any.

It offers you a backlink analysis tool so that you can discover new link opportunities for your site. It also comes with a content optimization tool that will help you to produce perfectly optimized content for your site.

ubersuggest logo

Ubersuggest

93%

NitDit Score

Free Version

No

Min Price

$12/month

Ubersuggest is another very popular SEO & marketing software that you can use for keyword research, backlink analysis like Serpstat. You can use this software to find the top pages and top keywords of any website.

It is a great alternative to Serpstat when it comes to competitor analysis. Ubersuggest is relatively cheaper than its competitors which makes it a good choice.

Screaming Frog Logo

Screaming Frog

92%

NitDit Score

Free Version

Yes

Min Price

£99/Year

Screaming Frog is a very handy SEO software that will help you analyze data and suggest you possible SEO issues on your site. It can extract adat for small or big sites and do a detailed analysis.

It will suggest about broken links on your site, audit complete redirects, analyze title and meta description. It can do a number of different audits. While it may not be a direct competitor to Serpstat, it can surely help you to grow your site with proper SEO.

Let’s have a look at some of the popular Serpstat alternatives in detail below. You can use any of these software as your preferred tool for SEO analysis.

About Serpstat

Serpstat is an all-in-one SEO analysis software that offers a number of tools to help you grow your online business organically. You can use this platform to do a detailed analysis of any website.

The platform offers over 30 different tools for the comprehensive analysis of any website. Starting from your site audit to competitor analysis, you can perform all the important SEO and marketing tasks on this single platform.

To start with, you can use Serpstat for keyword analysis. As you make a search for any keyword on the platform; you will get comprehensive data to analyze and make sure if you wish to go for that keyword or not.

You will get data like search volume, cost-per-click, competition level, or a number of search results. You can use Serpstat to find the most profitable keywords for your blog posts as well as for your PPC campaigns.

You can use the Serpstat software to find the most valuable long-tail keywords that can bring additional traffic to your site.

Other than the keyword analysis, the Serpstat software offers you a number of other useful tools such as the Search Analytics tool that can help you to find the direct competitors to your site, and then you can do a detailed analysis of those sites to understand their best practices.

There are a number of other tools that make Serpstat a comprehensive solution for SEO and marketing requirements.

Don’t miss our detailed Serpstat review to know more about the platform.

Serpstat Review

Top Features of Serpstat

  • All in one SEO & marketing solution
  • Comprehensive keyword analysis
  • SERP analysis
  • Find profitable keywords
  • Find long-tail keyword
  • Analyze top 100 results for any keyword
  • Keyword difficulty to rank
  • Search keyword volume
  • Paid and mobile search results
  • Keyword grouping
  • Local keyword tracking
  • Keyword gap analysis
  • Top pages for any site
  • Detailed backlink analysis
  • Keyword clustering
  • Detailed site audit
  • And more

While Serpstat is very useful software, you can check the best Serpstat alternatives that you can use for your business. The software like Serpstat listed here offers detailed and in-depth SEO and marketing analysis tools.

01. Semrush

Semrush needs no introduction. It is one of the most comprehensive SEO and marketing analysis tools that you can use to grow your business. Be it SEO, marketing, or social media management Semrush is a single platform that will offer everything under one roof.

It offers more than 40 different tools for all kinds of analysis. Semrush is known for competitor analysis tools to go deep inside your competitor sites to check all their top-performing pages, their backlink profile, their top keywords, and more.

Be it organic traffic analysis or paid traffic analysis, Semrush can provide you with all the important details so that you have clarity while making plans for your business.

You can start your research with domain analysis. Here, you will get the summary of all the important details like overall traffic to the site, the total backlinks, etc.

Semrush Domain Analysis

With Semrush, you can go deep into the backlink profile of any website to know the exact pages where they are getting a link from with the anchors they used. You can create your own outreach plan right from the Semrush dashboard to target those similar links for your business.

Keyword Magic Tool

Semrush offers a detailed keyword research tool called the Keyword Magic Tool that you can use to find the top keywords around any niche along with important data like overall traffic volume, ranking difficulty, etc to understand the kind of keywords that you can target.

Keyword Magic Tool Detail

Don’t miss these articles.

02. Ahrefs

When it comes to SEO and marketing software, Ahrefs needs no introduction. It is an all-in-one solution that you can use for all different kinds of analysis. Like Semrush, you can use Ahrefs can be used for competitor analysis.

You can use it to analyze the backlink profile of any website. You can find all the links to your competitor sites so that you can target similar links. It offers you tools for keyword research, rank tracker, site audit, organic traffic analysis, site explorer, content explorer and more.

You can start with the site audit tool to find the SEO issues on your site and fix those to improve the overall quality of your site then proceed with other tools for further analysis.

When you analyze your own site, you can keep a track of your top-performing pages so that you can keep them updated at all times to retain the ranking and improve them further. You will get the details of your top pages along with important data like traffic volume, the keywords that are ranking with positions.

You can also check the ranking movements so that you can work on the pages that have gone down in ranking. You can also keep a track of your backlink profile, your top linked pages, new linked domains and more.

Ahrefs-Site-Audit

03. Moz

Moz is another very popular SEO platform that offers a number of tools that you can use for the complete analysis of any website. Moz is known for Domain Authority score (A score given to each website based on backlink profile and overall quality of a site).

While you can use Moz to do an analysis of your own site and check how well it is placed SEO-wise, you can do a detailed analysis of your competitor sites to get access to their backend data, link details, top linked pages, top keywords, and more.

While you can use Moz for free with limitations, you can open the door to a number of very handy tools with the pro plan.

With Moz, you can do a detailed SEO audit of your site to find and fix the SEO issues to make sure that you don’t lose ranking. It comes with a comprehensive rank tracking tool that you can use to keep a track of thousands of keywords across over 170 search engines.

Moz offers you the tool to do a detailed backlink analysis of your competitor sites and find new link opportunities for your own site. It can be a very handy tool while you create your outreach campaign.

When you look at the Moz data, it has one of the biggest link data with over 43 trillion links indexed. Over 500 million keywords to suggest you the perfect ones for your business.

Moz

FAQs About Serpstat Alternatives

Q1. What is Serpstat? Serpstat is a comprehensive SEO and marketing analysis software that you can use for keyword research, backlink analysis, SEO audit and more. It is a great tool for competitor analysis.
Q2. Is Serpstat Free? Serpstat offers a free plan with limited options. If you want to take advantage of all the features and options it offers, you have to upgrade to a paid plan.
Q3. Is Serpstat Better Than Semrush? No. Semrush is more comprehensive than Serpstat with more data for a better analysis.
Q4. What Are The Best Alternatives to Serpstat? There are a number of quality SEO and marketing software these days. When we talk about the best alternatives to Serpstat, software like Semrush, Ahrefs are the leading names.

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