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19 Best Moz Alternatives & Top Competitors

A list of best Moz alternatives that you can use for SEO and marketing analysis

Popular Moz Alternatives

  Semrush
  Ahrefs
  SE Ranking
  Serpstat
  SpyFu

Are you looking for the best Moz alternatives? We have listed the top SaaS platforms that are similar to Moz in this article.

A very popular name in the SEO community, Moz has been around for years and offering comprehensive ESO tools and services.

You can particularly get Moz to work to analyze your competitors and to identify critical metrics surrounding how well your site works.

There are more than 40.7 trillion links in the Moz index currently. Over 500 million keyword suggestions in Keyword Explorer and more than 8 million SERPs analyzed daily.

So, you can expect the most accurate starts for your site and your competitors site while analyzing the data.

They also have a very active blog and a forum section, if you are new to SEO and digital marketing you can follow their blog to learn the basics as well as advanced SEO tips.

Moz is also known for the Domain Authority metric which is one of the most popular and widely accepted website metrics to understand the quality of a site.

Moz

Top Features of Moz

  • Comprehensive SEO tools
  • Offers free tools
  • Keyword analysis tool
  • Backlink analysis tool
  • Domain authority metrics
  • Detailed Local SEO analysis
  • A very useful blog section

If you like to know about the best Moz alternatives, we have listed the best tools like Moz that you can use for SEO and marketing analysis.

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What Are The Best Moz Alternatives?

A Quick Price Comparison of Top Moz Alternatives.

Product NameFeatured ImageFree PlanMin PriceMx PriceNitDit Score
Semrush
SEMRush-Icon
Yes$119.95$449.9595.75
Serpstat
Serpstat-Logo
Yes$55/month$399/month95
SEO PowerSuite
SEO PowerSuite Logo
Yes$299/year$699/year93.5
SE Ranking
SE Ranking Logo
No$23.52/month$114.72/month93.25

List of Moz Alternatives

SEMRush-Icon

Semrush

95.75%

NitDit Score

Free Version

Yes

Min Price

$119.95

Max Price

$449.95

A detailed Semrush review to help you understand how it can help your business. Semrush is one of the most popular SEO & marketing research toolkit that offers a comprehensive solution. Started in the year 2008, Semrush has grown to be one of the leading SaaS platforms for marketers with close to 50 different tools to analyze any website. Semrush...

Pros

  • Offers a comprehensive suite of tools
  • Provides detailed reports that can be customized and exported
  • Has a large database of over 22 billion keywords
  • Over 43 trillion backlink data
  • Detailed competitor analysis
  • PPC and social media analysis tool
  • Offers free trial

Cons

  • Some features can be overwhelming for new users
  • The monthly price can be expensive for some budgets
  • The interface can be challenging to navigate

Serpstat-Logo

Serpstat

95%

NitDit Score

Free Version

Yes

Min Price

$55/month

Max Price

$399/month

Founded in 2013, Serpstat is a popular SEO & PPC analysis platform that you can use to analyze your own and your competitor’s site. They offer a suite of tools, including an organic traffic estimator, keyword research tool, backlink analysis tool, page rank tracker, and competitor tracking module. Serpstat has evolved as a full-fledged platform that lets you not only...

Pros

  • An affordable solution for businesses
  • Easy-to-use user interface
  • Helps you track your SEO progress and identify areas where you need to improve
  • Offers comprehensive keyword research capabilities
  • Access the complete backlink profile of your competitors
  • Track ranking changes
  • Comprehensive SEO audit

Cons

  • The database is smaller than some of the top competitors like Semrush or Ahrefs
  • Can be expensive for larger businesses

SEO PowerSuite Logo

SEO Powersuite

93.5%

NitDit Score

Free Version

Yes

Min Price

$299/year

Max Price

$699/year

SEO PowerSuite is a robust SEO toolkit consisting of various tools in one single package. This tool is the one-stop solution for — website owners, bloggers, webmasters, and agency owners.  The best part about SEO Powersuite is that it comes with a bundle of four powerful tools: SEO Spyglass, Link Assistant, Website Auditor, and Rank Tracker. All these applications are...

Pros

  • Comprehensive SEO analysis
  • Rank tracker to track important keywords
  • Detailed SEO audit
  • Affordable pricing plans
  • Detailed SEO reports

Cons

  • Not as comprehensive as software like Semrush
  • Works slow at times

SE Ranking Logo

SE Ranking

93.25%

NitDit Score

Free Version

No

Min Price

$23.52/month

Max Price

$114.72/month

Keyword tracking is an essential aspect of any SEO strategy. It allows campaigners to keep a check on their performance and helps them in monitoring their SERP rankings as well. Modern keyword ranking tools help campaigners adjust their budgets and strategies as required.  SE Ranking is a popular and well-known keyword tracking and monitoring tool that aims to provide accurate...

Pros

  • User-friendly interface
  • All-in-one SEO tool suite
  • Historical SEO data
  • Handy rank tracking tool
  • Find what is working for competitors
  • Social media post scheduling option

Cons

  • Lesser data as compared to top competitors
  • No free plan
  • Website audit takes time
  • Audit reports can be inaccurate at times

ahrefs logo

Ahrefs

95%

NitDit Score

Free Version

No

Min Price

$99/month

Another big name in this space, Ahrefs offers a comprehensive solution when it comes to SEO and marketing analysis. You can use this platform for competitor analysis and get backend access to all the important data of your competitor site. It is home to multiple SEO and marketing tools for in-depth analysis.

You can use Ahrefs to analyze the top pages of a site and the top keywords of your competitors so that you can plan your content in a similar line. You can also use it for detailed backlink analysis and find the exact pages with anchor text of your competing sites so that you can replicate a similar kind of backlink profile for your business.

SpyFu Logo

SpyFu

95%

NitDit Score

Free Version

Yes

Min Price

$33/month

As the name suggests, you can use SpyFu to spy on your competitor sites. Knowing what is working for your competitor will provide you an edge and you can plan your content and backlink strategy accordingly. Along with SEO details, SpyFu is a great tool for PPC research.

You can have complete detail of your competitors' Google Ads. It offers you a detailed backlink checker tool that you can use to find the exact link pages with all other details for any website. You can use SpyFu for keyword research as well to find the most profitable keywords that your competitors might be working on.

monitorbacklinks logo

Monitor Backlinks

93%

NitDit Score

Free Version

No

Min Price

$25/month

As the name suggests, Monitor Backlinks is a platform that you can use to keep a track of backlinks and keywords. It comes with a simple and comprehensive dashboard where you can analyze your competitors' sites.

You can take the help of this website build some high-quality links to your site. You can track the ranking of your important keywords over a period of time. Overall, it is a nice alternative to Semrush

AgencyAnalytics Logo

AgencyAnalytics

93%

NitDit Score

Free Version

No

Min Price

$10/month

AgencyAnalytics can provide you a number of comprehensive SEO reports to analyze your business. It offers you a drag and drop interface to customize the dashboard for your business.

Along with that, it offers you some really useful SEO tools such as a rank tracking tool that you can use to track the ranking changes for your important keywords. It offers you a complete SEO audit tool to find out the issues in your site. You can also use AgencyAnalytics to monitor backlink profiles. Overall, it is a very handy Semrush alternative.

growthbar_logo

GrowthBar

92%

NitDit Score

Free Version

No

Min Price

$29/month

GrowthBar is another very handy platform for marketers and content creators. It offers you a number of useful tools that you can use to grow your business. When we talk about SEO tools, it provides you detailed keyword research tool that will give you billions of keywords ideas for your content.

You can use GrowthBar for analyzing any website's top organic keywords, PPC keywords, and backlink profile in association with SpyFu. Another feature of GrowthBar that is worth mentioning is that you can use it to create new content for your blog in one click.

It is an AI system to help you with new content. So, if you are a very busy professional and don't have time to write content, here's the tool you need.

BrightEdge Logo

BrightEdge

93%

NitDit Score

Free Version

No

Min Price

Custom

With BrightEdge, you can analyze the content on your site in moments. You can also use BrightEdge to figure out how your work is running based on content, social interactions, and local data.

You can also use the dedicated mobile feature to identify the micro-moments when people are likely to interact with you and provide you with a visit.

wordtracker-logo

Wordtracker

92%

NitDit Score

Free Version

Yes

Min Price

$27/month

If you look at Semrush from the keyword research perspective and look for alternatives, Wordtracker will be one of the top options that you can use. It is one of the most comprehensive keyword research tools, Wordtracker has been around for years and offering services to business who wants to grow organic traffic.

Wordtracker started its operation in the year 1998 when even Google was in beta. Along with doing your keyword research, it comes with a competitor analysis tool that you can use to find the most profitable and traffic-driving keywords for your competitor sites.

Majestic Logo

Majestic

92%

NitDit Score

Free Version

No

Min Price

$49.99/month

If you are looking for a quality alternative to Moz from the backlink analysis point of view, Majestic is a great software to checkout. It offers you detailed backlink analysis features and an in-depth report on the quality of the links.

So, you can use this software to keep a track of the link profile for your business as well as find quality link opportunities looking at your competitors' link profiles.

Raven-Logo

Raven

94%

NitDit Score

Free Version

No

Min Price

$39/month

Raven is one of the most comprehensive alternatives to Moz and all other tools listed here. It offers a number of very useful SEO and paid traffic analysis and white-level reports that you can use for your business.

You can start with the complete Site Audit tool to have a good idea of where you stand right now and take it from there. Raven comes with tools for analyzing backlinks, rank tracking tool, competitor analysis, link building manager and a number of other tools to help you grow your business.

Similar Web Logo

Similarweb Pro

94%

NitDit Score

Free Version

Yes

Min Price

Custom

Similarweb Pro gives you access to complete SEO and Paid keyword data of any website. You can use this platform to analyze the traffic of any website and its top-ranking keywords so that you can plan similar content for your business as well.

Similarweb Pro is the go-to platform for many big businesses when it comes to analyzing the industry's top businesses. The data and insight offered by this platform can be very handy whiling growing your own business.

WooRank Logo

WooRank

92%

NitDit Score

Free Version

Yes

Min Price

$$53.25/month

WooRank is another big name when it comes to site audits. You can do a comprehensive analysis of any website using this tool. It also offers a number of SEO tools to help you grow your business.

It comes with a complete keyword research and tracking tool, you can use it to do a competitive analysis of any website. Overall, WooRank is a very handy tool that can help your business.