18 Best Moz Alternatives & Top Competitors 2021

Semrush is one of the most comprehensive alternatives to Moz. It offers similar features and a lot more than Moz offers. You will get access to over 40 different tools that you can use for SEO and marketing analysis. You can have a complete overview of organic and paid traffic analysis for any website for any geo location.

You will get complete access to the backlink profile of your competitor sites. It also offers comprehensive keyword research tools so that you can discover the profitable keywords around your niche. Other than these tools, you can also use Semsuch for social media management.

Another big name in this space, Ahrefs offers a comprehensive solution when it comes to SEO and marketing analysis. You can use this platform for competitor analysis and get backend access to all the important data of your competitor site. It is home to multiple SEO and marketing tools for in-depth analysis.

You can use Ahrefs to analyze the top pages of a site and the top keywords of your competitors so that you can plan your content in a similar line. You can also use it for detailed backlink analysis and find the exact pages with anchor text of your competing sites so that you can replicate a similar kind of backlink profile for your business.

SE Ranking comes with a number of tools that you can use to grow your business. You will have 100% accurate keyword rank tracking data based on a number of factors like country-wise ranking, city-level ranking so that you can always keep a track of your important money-making keywords.

You can use this platform to do a detailed audit of your website to understand what you need to focus on.

As the name suggests, you can use SpyFu to spy on your competitor sites. Knowing what is working for your competitor will provide you an edge and you can plan your content and backlink strategy accordingly. Along with SEO details, SpyFu is a great tool for PPC research.

You can have complete detail of your competitors' Google Ads. It offers you a detailed backlink checker tool that you can use to find the exact link pages with all other details for any website. You can use SpyFu for keyword research as well to find the most profitable keywords that your competitors might be working on.

Serpstat is an all-in-one SEO analysis software that offers a number of tools to help you grow your online business organically. You can use this platform to do a detailed analysis of any website.

You can start with their SEO audit tool to find out what you need to improve on your website. It comes with a comprehensive rank tracker with historical data to make sure that you can analyze the complete cycle of your important keywords.

It offers you a backlink analysis tool that you can use to find the complete backlink profile of your top competitor sites. Overall, it is one of the most comprehensive alternatives to Semrush.

As the name suggests, Monitor Backlinks is a platform that you can use to keep a track of backlinks and keywords. It comes with a simple and comprehensive dashboard where you can analyze your competitors' sites.

You can take the help of this website build some high-quality links to your site. You can track the ranking of your important keywords over a period of time. Overall, it is a nice alternative to Semrush

AgencyAnalytics can provide you a number of comprehensive SEO reports to analyze your business. It offers you a drag and drop interface to customize the dashboard for your business.

Along with that, it offers you some really useful SEO tools such as a rank tracking tool that you can use to track the ranking changes for your important keywords. It offers you a complete SEO audit tool to find out the issues in your site. You can also use AgencyAnalytics to monitor backlink profiles. Overall, it is a very handy Semrush alternative.

GrowthBar is another very handy platform for marketers and content creators. It offers you a number of useful tools that you can use to grow your business. When we talk about SEO tools, it provides you detailed keyword research tool that will give you billions of keywords ideas for your content.

You can use GrowthBar for analyzing any website's top organic keywords, PPC keywords, and backlink profile in association with SpyFu. Another feature of GrowthBar that is worth mentioning is that you can use it to create new content for your blog in one click.

It is an AI system to help you with new content. So, if you are a very busy professional and don't have time to write content, here's the tool you need.

With BrightEdge, you can analyze the content on your site in moments. You can also use BrightEdge to figure out how your work is running based on content, social interactions, and local data.

You can also use the dedicated mobile feature to identify the micro-moments when people are likely to interact with you and provide you with a visit.

If you look at Semrush from the keyword research perspective and look for alternatives, Wordtracker will be one of the top options that you can use. It is one of the most comprehensive keyword research tools, Wordtracker has been around for years and offering services to business who wants to grow organic traffic.

Wordtracker started its operation in the year 1998 when even Google was in beta. Along with doing your keyword research, it comes with a competitor analysis tool that you can use to find the most profitable and traffic-driving keywords for your competitor sites.

If you are looking for a quality alternative to Moz from the backlink analysis point of view, Majestic is a great software to checkout. It offers you detailed backlink analysis features and an in-depth report on the quality of the links.

So, you can use this software to keep a track of the link profile for your business as well as find quality link opportunities looking at your competitors' link profiles.

Raven is one of the most comprehensive alternatives to Moz and all other tools listed here. It offers a number of very useful SEO and paid traffic analysis and white-level reports that you can use for your business.

You can start with the complete Site Audit tool to have a good idea of where you stand right now and take it from there. Raven comes with tools for analyzing backlinks, rank tracking tool, competitor analysis, link building manager and a number of other tools to help you grow your business.

Similarweb Pro gives you access to complete SEO and Paid keyword data of any website. You can use this platform to analyze the traffic of any website and its top-ranking keywords so that you can plan similar content for your business as well.

Similarweb Pro is the go-to platform for many big businesses when it comes to analyzing the industry's top businesses. The data and insight offered by this platform can be very handy whiling growing your own business.

WooRank is another big name when it comes to site audits. You can do a comprehensive analysis of any website using this tool. It also offers a number of SEO tools to help you grow your business.

It comes with a complete keyword research and tracking tool, you can use it to do a competitive analysis of any website. Overall, WooRank is a very handy tool that can help your business.

WebCEO is another very handy Moz alternatives that you can use for SEO analysis. It offers over 20 comprehensive SEO tools that you can use to do SEO audit, keyword analysis, content analysis, link building tool and more.

To make things easier for you, it offers you the option to collaborate with your team and analyze things and plan your SEO campaign. If you are managing SEO for your clients, WebCEO gives you the option to create custom reports with your own branding.

One of the best Google rank tracker, Tiny Ranker is a great tool for beginners as well as pro users. It also offers you one of the best on-page SEO tool that will give you comprehensive tips to help you grow your organic traffic.

Tiny Ranker comes with an amazing keyword research tool as well as detailed competitor analysis tool to help you find the best practices of your competitors and grow your business.

Searchmetrics is another very handy data-driven SEO platform that will help you to increase your organic traffic and beat your competitors with custom competitor analysis and comprehensive data. The system will help you to outrank your competitors with custom recommendations that work.

It will also help you find the gaps and make your strategy accordingly so that you can attract more customers to your business. It will help you to find the available opportunities and make the best of them.

Alexa rank used to be a leading parameter to understand the popularity of a website or the amount of traffic a site gets. While it has changed over the years, it still remains a very handy set of tools to improve your online business and grow organic traffic.

Alexa Marketing Stack offers a number of useful tools that you can use to grow your website. It offers you comprehensive competitors keyword analysis tool, it offers you details backlink analysis tool that you can use to find new link opportunities for your website.

It also offers you a gap analysis tool to find the content you are missing out that your audience might be interested in. So, overall the is Alexa Marketing Stack is a very useful set of tools that you can use to grow your business along with Moz.