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18 Best Moz Alternatives & Top Competitors 2021

A list of best Moz alternatives that you can use for SEO and marketing analysis

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Are you looking for the best Moz alternatives? We have listed the top SaaS platforms that are similar to Moz in this article.

A very popular name in the SEO community, Moz has been around for years and offering comprehensive ESO tools and services.

You can particularly get Moz to work to analyze your competitors and to identify critical metrics surrounding how well your site works.

There are more than 40.7 trillion links in the Moz index currently. Over 500 million keyword suggestions in Keyword Explorer and more than 8 million SERPs analyzed daily.

So, you can expect the most accurate starts for your site and your competitors site while analyzing the data.

They also have a very active blog and a forum section, if you are new to SEO and digital marketing you can follow their blog to learn the basics as well as advanced SEO tips.

Moz is also known for the Domain Authority metric which is one of the most popular and widely accepted website metrics to understand the quality of a site.

Moz

Top Features of Moz

  • Comprehensive SEO tools
  • Offers free tools
  • Keyword analysis tool
  • Backlink analysis tool
  • Domain authority metrics
  • Detailed Local SEO analysis
  • A very useful blog section

If you like to know about the best Moz alternatives, we have listed the best tools like Moz that you can use for SEO and marketing analysis.

Featured Moz Alternatives

SEMRush-Icon

Product name

Semrush

Price

Starts at $119.95

NitDit Score

95%
ahrefs logo

Product name

Ahrefs

Price

Starts at $99/month

NitDit Score

95%
SE Ranking Logo

Product name

SE Ranking

Price

Starts at $31/month

NitDit Score

95%
SpyFu Logo

Product name

SpyFu

Price

Starts at $33/month

NitDit Score

95%
Serpstat-Logo

Product name

Serpstat

Price

Starts at $55/month

NitDit Score

95%

Best Moz Alternatives List

SEMRush-Icon
95%

NitDit Score

Semrush

Semrush is one of the most comprehensive alternatives to Moz. It offers similar features and a lot more than Moz offers. You will get access to over 40 different tools that you can use for SEO and marketing analysis. You can have a complete overview of organic and paid traffic analysis for any website for any geo location.

You will get complete access to the backlink profile of your competitor sites. It also offers comprehensive keyword research tools so that you can discover the profitable keywords around your niche. Other than these tools, you can also use Semsuch for social media management.

Free, paid ($119.95)
ahrefs logo
95%

NitDit Score

Ahrefs

Another big name in this space, Ahrefs offers a comprehensive solution when it comes to SEO and marketing analysis. You can use this platform for competitor analysis and get backend access to all the important data of your competitor site. It is home to multiple SEO and marketing tools for in-depth analysis.

You can use Ahrefs to analyze the top pages of a site and the top keywords of your competitors so that you can plan your content in a similar line. You can also use it for detailed backlink analysis and find the exact pages with anchor text of your competing sites so that you can replicate a similar kind of backlink profile for your business.

Starts at $99/month
SE Ranking Logo
95%

NitDit Score

SE Ranking

SE Ranking comes with a number of tools that you can use to grow your business. You will have 100% accurate keyword rank tracking data based on a number of factors like country-wise ranking, city-level ranking so that you can always keep a track of your important money-making keywords.

You can use this platform to do a detailed audit of your website to understand what you need to focus on.

Starts at $31/month
SpyFu Logo
95%

NitDit Score

SpyFu

As the name suggests, you can use SpyFu to spy on your competitor sites. Knowing what is working for your competitor will provide you an edge and you can plan your content and backlink strategy accordingly. Along with SEO details, SpyFu is a great tool for PPC research.

You can have complete detail of your competitors' Google Ads. It offers you a detailed backlink checker tool that you can use to find the exact link pages with all other details for any website. You can use SpyFu for keyword research as well to find the most profitable keywords that your competitors might be working on.

Starts at $33/month
Serpstat-Logo
95%

NitDit Score

Serpstat

Serpstat is an all-in-one SEO analysis software that offers a number of tools to help you grow your online business organically. You can use this platform to do a detailed analysis of any website.

You can start with their SEO audit tool to find out what you need to improve on your website. It comes with a comprehensive rank tracker with historical data to make sure that you can analyze the complete cycle of your important keywords.

It offers you a backlink analysis tool that you can use to find the complete backlink profile of your top competitor sites. Overall, it is one of the most comprehensive alternatives to Semrush.

Starts at $55/month
monitorbacklinks logo
93%

NitDit Score

Monitor Backlinks

As the name suggests, Monitor Backlinks is a platform that you can use to keep a track of backlinks and keywords. It comes with a simple and comprehensive dashboard where you can analyze your competitors' sites.

You can take the help of this website build some high-quality links to your site. You can track the ranking of your important keywords over a period of time. Overall, it is a nice alternative to Semrush

Starts at $25/month
AgencyAnalytics Logo
93%

NitDit Score

AgencyAnalytics

AgencyAnalytics can provide you a number of comprehensive SEO reports to analyze your business. It offers you a drag and drop interface to customize the dashboard for your business.

Along with that, it offers you some really useful SEO tools such as a rank tracking tool that you can use to track the ranking changes for your important keywords. It offers you a complete SEO audit tool to find out the issues in your site. You can also use AgencyAnalytics to monitor backlink profiles. Overall, it is a very handy Semrush alternative.

Starts at $49/month
growthbar_logo
92%

NitDit Score

GrowthBar

GrowthBar is another very handy platform for marketers and content creators. It offers you a number of useful tools that you can use to grow your business. When we talk about SEO tools, it provides you detailed keyword research tool that will give you billions of keywords ideas for your content.

You can use GrowthBar for analyzing any website's top organic keywords, PPC keywords, and backlink profile in association with SpyFu. Another feature of GrowthBar that is worth mentioning is that you can use it to create new content for your blog in one click.

It is an AI system to help you with new content. So, if you are a very busy professional and don't have time to write content, here's the tool you need.

Starts at $29/month
BrightEdge Logo
93%

NitDit Score

BrightEdge

With BrightEdge, you can analyze the content on your site in moments. You can also use BrightEdge to figure out how your work is running based on content, social interactions, and local data.

You can also use the dedicated mobile feature to identify the micro-moments when people are likely to interact with you and provide you with a visit.

Custom Pricing
wordtracker-logo
92%

NitDit Score

Wordtracker

If you look at Semrush from the keyword research perspective and look for alternatives, Wordtracker will be one of the top options that you can use. It is one of the most comprehensive keyword research tools, Wordtracker has been around for years and offering services to business who wants to grow organic traffic.

Wordtracker started its operation in the year 1998 when even Google was in beta. Along with doing your keyword research, it comes with a competitor analysis tool that you can use to find the most profitable and traffic-driving keywords for your competitor sites.

Starts at $27/month
Majestic Logo
92%

NitDit Score

Majestic

If you are looking for a quality alternative to Moz from the backlink analysis point of view, Majestic is a great software to checkout. It offers you detailed backlink analysis features and an in-depth report on the quality of the links.

So, you can use this software to keep a track of the link profile for your business as well as find quality link opportunities looking at your competitors' link profiles.

Starts at $49.99
Raven-Logo
94%

NitDit Score

Raven

Raven is one of the most comprehensive alternatives to Moz and all other tools listed here. It offers a number of very useful SEO and paid traffic analysis and white-level reports that you can use for your business.

You can start with the complete Site Audit tool to have a good idea of where you stand right now and take it from there. Raven comes with tools for analyzing backlinks, rank tracking tool, competitor analysis, link building manager and a number of other tools to help you grow your business.

Starts at $39/month
Similar Web Logo
94%

NitDit Score

Similarweb Pro

Similarweb Pro gives you access to complete SEO and Paid keyword data of any website. You can use this platform to analyze the traffic of any website and its top-ranking keywords so that you can plan similar content for your business as well.

Similarweb Pro is the go-to platform for many big businesses when it comes to analyzing the industry's top businesses. The data and insight offered by this platform can be very handy whiling growing your own business.

Custom Price
WooRank Logo
92%

NitDit Score

WooRank

WooRank is another big name when it comes to site audits. You can do a comprehensive analysis of any website using this tool. It also offers a number of SEO tools to help you grow your business.

It comes with a complete keyword research and tracking tool, you can use it to do a competitive analysis of any website. Overall, WooRank is a very handy tool that can help your business.

Starts at $53.25
webceo-logo
94%

NitDit Score

WebCEO

WebCEO is another very handy Moz alternatives that you can use for SEO analysis. It offers over 20 comprehensive SEO tools that you can use to do SEO audit, keyword analysis, content analysis, link building tool and more.

To make things easier for you, it offers you the option to collaborate with your team and analyze things and plan your SEO campaign. If you are managing SEO for your clients, WebCEO gives you the option to create custom reports with your own branding.

Starts at $35/month
Tiny Ranker Logo
93%

NitDit Score

Tiny Ranker

One of the best Google rank tracker, Tiny Ranker is a great tool for beginners as well as pro users. It also offers you one of the best on-page SEO tool that will give you comprehensive tips to help you grow your organic traffic.

Tiny Ranker comes with an amazing keyword research tool as well as detailed competitor analysis tool to help you find the best practices of your competitors and grow your business.

Starts at $19/month
Searchmetrics Logo
93%

NitDit Score

Searchmetrics

Searchmetrics is another very handy data-driven SEO platform that will help you to increase your organic traffic and beat your competitors with custom competitor analysis and comprehensive data. The system will help you to outrank your competitors with custom recommendations that work.

It will also help you find the gaps and make your strategy accordingly so that you can attract more customers to your business. It will help you to find the available opportunities and make the best of them.

Contact for Pricing
Alexa Marketing Stack Logo
92%

NitDit Score

Alexa Marketing Stack

Alexa rank used to be a leading parameter to understand the popularity of a website or the amount of traffic a site gets. While it has changed over the years, it still remains a very handy set of tools to improve your online business and grow organic traffic.

Alexa Marketing Stack offers a number of useful tools that you can use to grow your website. It offers you comprehensive competitors keyword analysis tool, it offers you details backlink analysis tool that you can use to find new link opportunities for your website.

It also offers you a gap analysis tool to find the content you are missing out that your audience might be interested in. So, overall the is Alexa Marketing Stack is a very useful set of tools that you can use to grow your business along with Moz.

$149/month

Moz Alternatives Detail

That was our list of the top Moz alternatives. Let’s look at some of the top options in detail here.

01. Semrush

Semrush is one of the most comprehensive solutions when it comes to SEO and marketing analysis. It is the home of over 40 very useful tools. You can do a complete analysis of any website using the Semrush tools.

You will get complete backend access to any of your competitor sites and check their top-performing keywords, top pages, total organic traffic as well as their complete backlink profile.

Semrush Domain Analysis

You can use it to find new link prospects by analyzing your competitors and by using the Link Building Tool. You can create your list of link prospects and start your outreach campaign right inside the Semrush dashboard.

Other than the organic traffic analysis, Semrush comes with a comprehensive PPC analysis. You can find the best-performing paid ad keywords as well as a complete copy of ads to help you with your ad campaign.

Don’t forget to read these useful articles around Semrush

Moz Vs Semrush

FeaturesMoz Semrush
Keyword AnalysisYesYes
Backlink AnalysisYesYes
Competitor ResearchYesYes
PPC AnalysisNoYes
Rank TrackingYesYes
Social Media ManagementNoYes

02. Ahrefs

Ahrefs is another all-in-one SEO tool set that offers you a complete solution to grow your business by analyzing your competitors and incorporating the best industry practices.

Like Semrush, Ahrefs also offers a number of tools for different types of analysis.

You can start using the platform by doing a complete SEO audit of your site so that you are able to find the potential SEO issues in your site. Once you fix all the basic issues as recommended by Ahrefs, you can start analyzing your top competitors.

The Site Explorer tool will help you to get a quick insight into any website. You will get all important data like Total Organic Traffic, Organic Keywords, Total Backlinks, Referring Domains, and more.

Ahrefs-Data

When you click on those numbers, it will take you to the detailed pages to analyze them in detail. You can do an in-depth analysis of backlink profiles and top-performing pages. You can track all your top competitor sites and find out their top-performing keywords as well as all their backlinks.

You can also use Ahrefs to do keyword research. You can use it to find profitable keywords along with all the important data such as total traffic volume for a keyword and the difficulty level to rank for that keyword.

Moz Vs Ahrefs

FeaturesMoz Ahrefs
Keyword AnalysisYesYes
Backlink AnalysisYesYes
Competitor ResearchYesYes
PPC AnalysisNoYes
Rank TrackingYesYes

03. Serpstat

Serpstat is another all-in-one SEO analysis platform that offers a number of tools that you can use for keyword analysis, backlink analysis, and more.

It offers you a comprehensive rank tracker tool that you can use to keep a track of all your important keywords. You also get historical data to make sure that you understand the overall growth of a keyword and take a timely decision for the keywords that needs an update.

The Backlink analysis tool by Serpstat will give you complete access to the backlink profile of your competitor site. You can keep a track of all their backlinks and create your own strategy to get similar links for your site. Analysis all the backlink data in one place and go deeper into the exact pages where your competitor sites are getting the links from.

Along with new links to your site, you can keep a track of all the links you have lost so that you can take a step to get them back on time.

backlink-analysis-serpstat

The Keyword Research tool will help you to find profitable keywords that you can work on. Like Semrush and Ahrefs, Serpstat also gives you important details like search volume and competition level for each of the keywords you analyze.

Along with all these tools, you get a detailed Site Audit tool so that you can always be updated with the potential SEO issues on your site. It also offers you a comprehensive Competitor Analysis tool.

Overall, it is a great alternative to Moz.

Moz Vs Serpstat

FeaturesMoz Serpstat
Keyword AnalysisYesYes
Backlink AnalysisYesYes
Competitor ResearchYesYes
Site AuditYesYes
Rank TrackingYesYes

Moz Alternatives FAQ

Q1. What Are The Best Alternatives to Moz? There are a number of top-quality alternatives to Moz these days. You can use software like Semrush, Ahrefs, SpyFu as an alternative.
Q2. Can I Use Moz for Free? Yes, you can use Moz for free but with limited features.
Q3. Are The Moz Alternatives Free to Use? Most of the alternative software listed in this article offers a free plan with limited features. For example, you can use Semrush for free with limited features.
Q4. How Much Does Moz Cost? Moz offers multiple pricing plans to select from as well as monthly and yearly payment modes. The price starts at $99 per month. You will get 20% OFF when you select the yearly payment mode.

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