13 Best Facebook Marketing Tools 2021

Best tools that can help you to increase the ROI for Facebook marketing.


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Facebook Marketing Tools


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If you’re looking for the best Facebook marketing tools? We have got your back! 

Facebook is one of the largest social media platforms to market your brand and generate leads. However, you need powerful marketing tools that will take your Facebook campaign a step ahead. 

In this article, we have hand-picked the best Facebook marketing tools ideal for small to large business owners based on our personal experiences. 

With these tools, you can optimize and publish your content, analyze your page’s performance, and manage your campaigns effortlessly. 

So, let’s dive into the details to check out the top must-have Facebook Marketing Tools. 

01. ShortStack

ShortStack is one of the powerful marketing tools for Facebook, especially for holding giveaways and contests. 

The tool also allows you to create campaigns and launch them, create emails and websites, and generate landing pages without needing a developer. 

In addition, with the ShortStack dashboard, you get real-time insights on your campaigns, including likes, shares, views, traffic sources, and more. Before purchasing, you get a free trial of the plan you pick. You can also scale up the plan as your page grows. 

Pricing: $99/month. 


02. Socialbakers

Socialbakers is an all-in-one social media marketing tool that is AI-powered. The tool provides multiple marketing solutions like social media management, content strategy, influence marketing, and more. 

With the Facebook benchmarking tool, you get an insight into the performance comparison of you and your competitors. This way, you can understand where you are lacking. 

You can analyze your audience with AI-powered persona mapping. Additionally, the tool also enables you to understand which post is right for you to publish. 

Pricing: $200


03. AgoraPulse

If you are looking for a reliable tool, AgoraPulse is the perfect tool for you. AgoraPulse allows you to manage your engagement and content on Facebook. 

You can start campaigns, schedule posts, publish posts, and keep track of your activities through its robust dashboard. You can also analyze your competitors and promote your campaigns. 

The campaigns that you can include quizzes, photo contests, fan votes, personality tests, and more. A free version of the tool is available, but you will have certain restrictions. 

Pricing: $79/month.

agorapulse creating posts

04. Post Planner 

Post Planner is an ideal marketing tool for users who want the ‘Perfect’ post that reaches their targeted audience. 

The tool identifies the content at maximum possibilities for higher engagement to get ideas to create trending content. It further manages your engagements and posts efficiently within affordable pricing. 

You can also analyze your performance with the tool. Furthermore, you can automate Facebook content posting with its custom published calendar. 

Pricing: $5/month. 

Post Planner

05. Pagemodo 

Pagemodo brings everything you need for powerful Facebook marketing to the table. It allows you to customize Facebook business pages. You can add stunning cover photos, engage with people, and launch a professional, welcoming tab for visitors. 

With custom Facebook tabs and contests, you can convert your visitors into buyers. Additionally, it lets you optimize and design Facebook ads, create contact forms, schedule posts, and more. 

It is an excellent tool for beginners as you do not need a single line of code to design or customize your business page with lead generation in mind. 

Pricing: $6.25/month. 


06. FanPage Karma

Fanpage Karma is a Facebook analytical tool that gives you a detailed overview of your business. You can get an overview and overall score of your page. The best part is that if you are operating a single page, you can dig deeper into insights as much as you want. 

This multi-functional management tool also plays a crucial role in providing other features such as monitoring of pages, publish posts, and more. 

Moreover, you can compare your progress with other pages. The dashboard gives you various details like timing, benchmarking, tagging, and more. 

Pricing: Free basic version/ 49€ per month. 

FanPage Karma

07. Buffer

Buffer is one of the most affordable, intuitive, and robust social media management tools to reach more people for your business. 

With Buffer, you can measure your Facebook page’s performance within a few clicks, plan and publish posts, respond to comments quickly for better engagement, and track your growth. 

Moreover, the interface is exceptionally beginner-friendly, making it perfect for small to large business owners to efficiently grow their business. You can also try out Buffer for free with the basic version. However, it comes with certain restrictions. 

Pricing: Free basic version, $5/per channel a month. 

Buffer Facebook Marketing

08. Hootsuite

Hootsuite is a popular social media marketing and management tool that facilitates easy scheduling and publishing of your posts within a few clicks. 

For Facebook marketing, Hootsuite plays a vital role by optimizing your Facebook ads and helping you to convert them into your buyers. 

Besides, it helps you analyze the right audience for your content and facilitates easy engagement. The tool comes with a 30-day free trial, so you can decide whether it is ideal for your Facebook business or not. 

Pricing: $29*/ month


09. SocialPilot

SocialPilot is an all-in-one social media marketing tool that provides excellent features at an affordable price to grow your business efficiently. The tool offers robust publishing, detailed analytics, and easy collaboration for higher engagement. 

If you are handling multiple Facebook pages, the tool comes in handy by letting you publish posts for multiple pages from a single dashboard. It boosts engagement by showing you the best timing to post and optimize your content. 

Moreover, you can take advantage of the content curation tool within. With the help of this, you can search the top-performing content using the hashtag, domain, or keyword. 

Pricing: $25.5/month. 


10. Canva

If you are looking for the best design tools for your graphics, Canva is the best pick. This designing tool lets you create excellent banners, graphics, posters, logos, and more. 

There are plenty of in-built templates divided into various categories. You can pick a template and start customizing it as per your needs. For Facebook marketing, there are over 50,000 templates. 

One of the best parts about Canva is that it has a beginner-friendly interface, which means even for users with zero experience, the tool serves the best of the designing world. 

Pricing: Offers a free plan to get started. 

Canva Review, Alternatives

11. Sprout Social

Sprout Social is an all-in-one social media marketing tool helping you to unlock social media’s full potential and boost your business. 

Their Facebook data analytics help you track and see your page’s insights. Additionally, you can understand the impressions on your pages and segregate them with filters, including age, location, gender, and more. 

The tool plays a critical role in helping you understand your audience and create posts based on their demands and interests. 

Pricing: $89/month. 

Sprout Social

12. Facebook Ads Manager

If you are using Facebook business pages, you are already aware of Facebook Ads Manager. It is a Facebook-owned tool that allows you to create ads for your page and manage them. 

You can set the demographics and targeted audience by location, age, gender, and more. Furthermore, you can also set a budget for your ads. It then creates ads based on your requirements. 

If you are a beginner, you can let Facebook Ads Manager run on its own without settings filters manually. It will automatically curate the right targeted audience based on your page and run ads. 

Pricing: Customized plans. 

Facebook Ads Manager

13. Headline Analyzer

Having a catchy headline that attracts users to your content is essential. This is where Headline Analyzer comes as your savior. This tool helps you analyze your headlines, blogs, posts, and ads. 

The tool analyzes the current search hits, traffics, and more and later suggests changes that will drive traffic to your content. The best part? The tool is free. 

All you need to do is type your headline, and the tool will automatically suggest what’s the best for you with a detailed breakdown. 

Pricing: Free 

Headline Analyzer

Final Thoughts

Running Facebook campaigns can be time-consuming and challenging, but you can see results quickly with the right set of marketing tools. 

All these Facebook marketing tools mentioned in our list work perfectly for Facebook and gives your business a kick-start you have wanted for a long time. 

You can schedule posts, handle multiple pages from one dashboard, get higher engagement, and more with the tools and get closer to success. 

Over to you, which tools are you picking from the list? Let us know in the comments section below. 

FAQs About Best Facebook Marketing Tools

01. Which is the Best Facebook Marketing Tool?

Undoubtedly, all the tools mentioned above work the best for Facebook marketing. However, if we have to pick one, we would pick ShortStack and AgoraPulse. 

02. Which is the best Free Facebook Marketing Tool?

Various tools offer free plans, including Headline Analyzer, Canva, Buffer, and FanPage Karma. 

03. Is It Important to Use a Facebook Marketing Tool?

If Facebook is one of your primary marketing platforms to drive traffic and sales, the tools we listed in this article will surely help you to increase the ROI.

04. Is Facebook a Good Platform for Marketers?

While there is very limited or no organic visibility on Facebook anymore, it is still a leading platform that you shouldn’t ignore. In fact, Facebook is still the most profitable platform for many businesses. If you do it in the right way, you can still see good traction.

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