16 Best Blogger Outreach Tools 2021

The top outreach tools that you can use to find influencers in your niche


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Blogger outreach is a crucial part of any blogging cycle. With the rising digital content, and competition the reaching out to influencers who can help you grow your business is important.

While the blogger outreach is an ongoing process that needs to and for emails, time, and effect. There are some top-quality blogger outreach tools that make the process relatively easier.

If you are managing a product or service business, a strong blogger outreach campaign can offer you the much-needed kickstart with increased visibility. All you need is the right kind of tools to find the right kind of influencers.

Before we go ahead with the list of tools, let’s understand the outreach process a bit.

What is Blogger Outreach?

In simple words, blogger outreach is the process of asking influencer bloggers n your niche to promote your product/service or content. So, you send a personalized email to put your offer in front of them and see if they are willing to promote it.

But, the question is why would they do that? What’s in it for them?

While if you send hundreds of emails, you will probably be able to convince a small percentage of that. However, if you have a good offer or some value addition the percentage will go up.

So, you need to be careful while sending out those emails. No one likes spam, make sure not to make your email look like one.

How to Plan a Winning Blogger Outreach Campaign

Blogger outreach without a planned strategy is going to fall flat. Everyone is immune to those spammy emails where you get a pitch to link to an article and they will share it on social media handles.

Spend some time & create a solid strategy. Here’re a few tips to get started.

  • Shortlist: Before you even start creating your emails, you need to shortlist the sites that you are going to reach out to. Because there are many blogs that never publish any guest post entertain outreach email in any way, there is no point in spending your time around those. Shortlist the quality blogs that publish third-party content. You need to define your own criteria for shortlisting blogs for your outreach campaign.
  • No Random Emails: Don’t send the same random emails to all of those sites. Do some research on those blogs and personalize your emails as much as possible. Don’t make your email look spammy with a generalized pitch.
  • Track The Results: Once you send the emails, you must track the results to understand if they worked. Do a detailed analysis and fine-tune your process.
  • Improve & Repeat: Once you start learning more about the process and have a winning strategy, repeat it.

We’ve compiled this list of the best blogger outreach tools that will help you in your outreach process. Let’s get on with the list of tools.

01. BuzzSumo

BuzzSumo is social media analytics and outreach tool that provides content marketing insight, including the most shared content on Twitter. It’s also an influencer identification engine to help you find bloggers worth reaching out to! 

BuzzSumo allows for easy search across all blogs or within specific categories and has different ways for collecting data related to your author’s followers and blog posts.

A bonus is that BuzzSumo has a Chrome extension, which means you can link your content to influencers from the web pages they post on! If all of this wasn’t enough, there are analytics tools for identifying influencer engagement rates and social media analysis features.

  • Find influencers by industry
  • Add influencers to your Twitter list
  • In-depth and intuitive analysis

02. MuckRack

MuckRack is a fantastic tool for finding influencers in your niche. You can search by keyword or location and sort prospects based on their Klout score, among other metrics. 

The MuckRack Chrome extension allows you to “search and connect” with bloggers from anywhere on the web! It also offers a personalized outreach plan for beginners and experts alike.

  • Search and connect with influencers from anywhere on the web
  • Find potential interviewees for a TV segment or radio show
  • Outreach plan that includes templates

03. Buzzstream

A powerful tool for journalists, Buzzstream is a CRM and campaign management platform. 

It includes the tools you need to manage contacts in one place, track your outreach progress with built-in analytics, and set up drip campaigns that will go out on specific days at specific times of the day based on previous interactions with influencers

  • CRM for managing contacts and outreach progress
  • Drip campaigns to target influencers based on previous interactions
  • Templates for beginners

04. Yesware

Yesware is an email scheduling tool that can be used for email outreach and engagement. 

It includes easy-to-use templates, the ability to attach files from Dropbox or Google Drive with just one click, and smart filters, so you don’t have to spend hours looking through your contacts list

  • CRM for managing
  • Templates and smart filters
  • Powerful automation features

05. Traackr

Built on a technology stack of social media analytics, influencer marketing, and public relations automation, Traackr is the best tool for brands to find influencers who will help promote their content or products. 

It can monitor any social media channel from Facebook to Instagram, saving your effort and time. Using Traackr, you can get insights from influencers, monitor and analyze their latest content quickly. The tool also offers filtering options to make the process even easier and faster.

  • Monitor social media channels for any mentions of your brand or industry
  • Find the most influential people in a specific topic with Traackr’s Influencer Search feature
  • Analyze data on how they engage with followers—engaging them is critical to building an effective outreach strategy

06. Tomoson

Tomoson is a very effective tool to find and contact bloggers, influencers, or anyone who has an online following. The idea behind the platform is that it helps brands connect with people who are influential in their industry. 

Tomoson provides you information on how much traffic they receive monthly and what type of content they usually post about so that you can get a better idea of where they may fit in with your company. 

They also provide a tool for creating personalized emails so that you can personalize your outreach and be more successful when connecting.

  • Influencers are listed in different categories such as beauty bloggers and fashion bloggers
  • Social media dedicated tools
  • Built-in Audience

07. Upfluence

Upfluence is a leading influencer marketing platform that you can use to grow your business by using the power of influencers. Over 1500 brands are already using Upfluence for their businesses.

It is a comprehensive influencer marketing platform that offers all the tools and software to make the best out of this marketing type. If you are managing an eCommerce business using platforms like WooCommerce or Shopify, you can integrate Upfluence with your site and find the influencers within your own customer base so that they can become your ambassadors to promote your business.

And it is always a great idea to promote a business through active users, it helps to build trust to a great level. It also offers you the tools to spot influencers among your affiliates to drive more sales.

  • Find active influencers
  • Offers useful software for influencer marketing
  • Spot influencers among your customers and affiliates
  • Integrate with third-party software

08. Pitchbox

Pitchbox is another great tool that helps you find content creators. You can search by keyword, location, or social media platform to find influencers relevant for your campaign and then schedule the outreach process in a few easy steps on their website. 

You can make sure that you don’t miss out on potential new opportunities with their influencer alerts. You can manage your outreach process in one place, saving you time and effort. 

The tool integrates seamlessly with Mailchimp, Salesforce, and WordPress to follow up with your audience.

  • Finds influencers
  • Scheduling outreach processes
  • Accessible from anywhere without much effort

09. Ninja Outreach

Ninja Outreach is a great tool for bloggers with large followings. They offer both a free and premium version, which can be used to find influencers on Twitter or Facebook based on their interests. 

You can also use this service to track your campaign performance through the “referrals” tab of the dashboard. The tool stands out for its ability to sort by reach, impressions, and engagement. 

There are various templates for emails to choose from, and you can also use the Ninja Outreach Chrome extension. The tool offers opportunities for personalization and can be a huge time saver. 

Ninja Outreach also offers you automation features like the ability to sync your contacts for maximum outreach. You can also track and analyze your posts, identify influencers on social media channels, and automate the process of outreach. 

You can track different metrics, such as how many of your posts are being shared, and you can also use the Ninja Outreach Chrome extension. You can generate content ideas and reach out to influencers who are part of your target market.

  • Personalized email templates
  • Targeted blogger list
  • Easy automation tools
Ninja Outreach

10. GroupHigh

GroupHigh is a social media platform that helps you find influencers and target audiences. This tool allows bloggers to research the competition, engage with their followers on GroupHigh’s website, and track what they’ve been doing on Twitter and Facebook. 

GroupHigh also provides an easy way for businesses or individuals to purchase posts from influencer networks. It’s designed to help bloggers connect with influencers and target audiences. 

GroupHigh saves bloggers time by providing an easy-to-use dashboard and features that are specifically tailored for bloggers. 

The tool also offers a ton of automation tools and reporting and analysis tools. GroupHigh’s dashboard is a great place for bloggers to research their competition, engage with followers on the website by liking and commenting on posts, and track what they’re doing on Twitter or Facebook. 

They can also purchase posts from influencer networks like Regal Assets. The tool saves time in that it’s designed specifically for bloggers who want a simple and effective way to manage all their social media channels. GroupHigh is a great resource for bloggers and influencers.

  • Targeted blogger list
  • A ton of easy automation tools
  • 360-degree blogger specific design

11. Klear

Klear is a social media customer service platform for brands, celebrities, and bloggers. Klear enables businesses to create posts in real-time on any social channel. 

It also has an integrated CRM that allows the blogger or celebrity to manage followers and keep up with their conversations. The tool allows you to find relevant contacts, integrate with social media platforms, schedule posts, and tweets, get insights on followers, or perform sentiment analysis. 

From creating a message to communicating it, Klear is your one-stop platform to manage all social media activities. All you have to do here is to choose your niche, and Klear will take care of the rest with their analytics and innovative features. 

The tool allows you to break down metrics and bring them to life with charts and graphs. You can also use Klear’s smart search engine to find relevant contacts in seconds, making it an 

  • An all-inclusive platform for social media marketing.
  • Integrated CRM
  • Find relevant contacts from your industry
  • Schedule posts in advance to save a lot of time overall

12. SalesHandy

SaleHandy is as amazing as the name itself. It is a powerful and versatile CRM tool that offers you everything in one package. The tool can be used for managing your leads, contacts, prospects, or accounts with ease. 

You will also get access to email templates that are designed by professionals from all backgrounds, such as sales representatives, marketing specialists, and business development managers. 

The beauty of SalesHandy is that it takes care of all your needs, be it lead generation or sales. You can use the integrated automation features to schedule posts in advance and take care of your needs without having to do the work manually.

  • Lead Management
  • Sales pipeline management
  • Accessible from any device

13. Follow Up Then

This one is a powerful tool that will keep you in sync with your leads. 

With Follow Up Then, you can make sure that all of the important details are taken care of, like sending reminders and updates for prospects who have not converted yet or just send a quick note to let them know how much your product means to you. 

And this is one app that offers amazing features and automation tools for better outreach and influence on people.

  • Get reminders for all of your prospects
  • A number that shows how many people you need to follow up with
  • Track progress
Follow Up Then

14. Sprinklr

Sprinklr offers the power of social media and email marketing under one roof. 

With this app, you can reach out to bloggers who are active on Twitter by sending them a personalized tweet or email with all the information they need for your product/service. 

You will get access to influencers who have large followings, which means more visibility among their followers with minimal effort.

  • Easy social media connect
  • High-end automation tools
  • Precious insights into the blogger’s social media posts through their most recent updates

15. Mailshake

Mailshake will put your email outreach process on complete automation. You can use this software for converting your prospects to convert them with email, social media, and phone.

It offers you a number of tools that will help you to increase your conversion when it comes to your outreach process. It comes with a comprehensive split testing tool to test multiple versions of your outreach emails to determine the final and top converting one.

It offers you a social outreach process so that you can engage with potential customers in multiple ways for better conversion.

It is a complete CRM system where you can manage your leads, create highly personalized email outreach campaigns and send automated follow-up emails.

Overall Mailshake is a very handy platform that can help you to grow your business.

  • Automated email outreach
  • Social outreach
  • Split testing
  • Ready email templates

16. Julius

Julius is another popular influencer marketing platform that you can use while planning your outreach campaign. You can use Julius to find the right people who can help you to promote your business.

You can discover the top influencers with your perfect requirement who can promote your business based on geolocation. Other than finding the right influencers, you can use Julius to plan everything around your campaign and create the roster here using the friendly dashboard.

  • Plan and manage your entire influencer campaign from one dashboard
  • Find the right kind of influencers based on geolocation and previous post types
  • User-friendly dashboard to plan and create the campaign
  • Complete analytics to monitor your campaign

FAQs About Best Blogger Outreach Tools

01. What is Blogger Outreach?

Blogger Outreach is the process of reaching out to influencers in your niche through email who can help you to promote your product or services. Outreaching for a guest post is another popular process among bloggers and business owners.

02. How Blogger Outreach Tools Can Help?

The Blogger Outreach tools can help you find the right kind of influencers and planning the overall outreach campaign.

03. What is The Best Blogger Outreach Tool?

Different blogger outreach tools can perform different activities and help you to create a winning outreach campaign. Tools like Ninja Outreach, BuzzStream are some of the popular tools.

04. How to Find Social Media Influencers?

You can use Ninja Outreach to find social media influencers with good following on YouTube and Instagram.

05. Can I Outsource Blogger Outreach Campaign?

Yes, you can. In fact, there are many services around blogger outreach service that providers you packages with clear timeline and result.


Here ends the guide for Best Blogger Outreach Tools that will help you throughout your blogging journey. Do let us know your favorite ones for sure. 

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