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11 Best OptinMonster Alternatives & Top Competitors 2021

Some of the top Alternatives to OptinMonster that you can use for lead generation

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The most popular alternatives to OptinMonster that you can use.



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On the fence about choosing the best OptinMonster alternatives

If so, we have got your back. There are many tools available that might be the perfect alternatives to OptinMonster. 

It’s no doubt, OptinMonster is a robust lead generation; however, its pricing isn’t flexible. For many marketers, OptinMonster has been their favorite lead generation WordPress plugin. 

However, with fierce competition in the WordPress industry, things have changed quite a lot. Many OptinMonster alternatives offer robust features at an affordable price. 

Various lead generation plugins provide more value in terms of features, pricing, and flexibility than OptinMonster. 

We have curated a handpicked list of the ten best OptinMonster alternatives when it comes to generating leads and helping you build your email list. For each plugin, we have done a brief overview, features, and pricing review. 

About OptinMonster

Before we proceed with the top OptinMonster alternatives, let’s get to know the product a bit.

OptinMonster is one of the most popular lead generation software that offers a highly popular WordPress plugin. However, it is not restricted to WordPress only, it can be used on any website where you can add JavaScript to the body of your site.

Other than email subscriptions, OptinMonster can be used to display the top offers on your site on a pop-up to increase conversion and revenue for your site.

You will get access to hundreds of different templates that you can use to create your opt-in pop-ups and forms. It comes with amazing design customization options to make sure that users get tempted to click.

Other than that, you will have complete control over where and when you wish to display the opt-in or the offer pop-up.

Don’t miss our OptinMonster review to know about the product better.


Why Should I Look for An OptinMonster Alternative?

OptinMonster is certainly one of the best tools available when it comes to lead generation and pop-up software. However, a user may have a different set of requirements or the pricing can be an issue for some and so on.

So, if you are looking for the top OptinMonster alternative for any reason, here’s our list.

So let’s dive in. 

Best OptinMonster Alternatives List


NitDit Score

Thrive Leads

Thrive Leads is a very popular lead generation plugin by ThriveThemes. A platform that creates conversion-focused WordPress products, you can create high-converting pop-ups and forms using this plugin.

It comes with a big collection of ready-to-use templates that you can use on your site. You will have A/B testing and complete analytics.


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GetSiteControl is a comprehensive lead generation and conversion marketing software that gives you the option to create high-converting pop-ups for email opt-in and displaying offers.

This software can help you sell more with innovative pop-ups that will perfectly display the top offers on your site. Other than the pop-up, the GetSiteControl software also offers a number of useful tools such as a live chat widget.

$7 and $28/month

NitDit Score


Bloom is a leading email subscription plugin for WordPress created by the ElegenatThemes team. It comes with hundreds of beautiful templates to create a completely custom pop-up to display your email subscription form.

You have multiple design options to choose from and the custom trigger so that conversion increases to a large extent. You can create automative fly-out pop-ups, in-line forms and a number of other options. The best part is that you will get an amazing 20% discount when you use our link.


NitDit Score

Convert Pro

A very handy drag and drop opt-in form builder that will make it easier for you to create high-converting forms and pop-ups.

The plugin is fast and easier to use. It will give you access to a collection of templates that you can use to create your pop-up. Create mobile-friendly opt-ins with advanced targetting for more conversion.

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NitDit Score

Ninja Pop-ups

When it comes to pop-up builders for WordPress, the Ninja Pop-ups plugin is a popular one. The visual drag and drop builder that you can use to create your pop-up.

You have the option to choose from the display position so that it gets the maximum clicks. You have a number of the high-converting ready design template.

Leadpages Logo

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Leadpages is a complete platform for marketers to create a website and grow it with amazing lead generation tools. It comes with a number of different products to start and manage an online business end-to-end.

You can also use this platform to create high-converting landing pages. So, overall it is a complete solution for marketers and a good alternative to OptinMonster.

Unbounce Logo

NitDit Score


Another very handy solution for marketers that you can use to create modern and high-converting landing pages, pop-ups to increase your revenue.

This AI-powered marketing platform can be a game-changer for your business. It comes with a big collection of templates that you can use for your business.

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NitDit Score


Gist is one of the most comprehensive marketing platforms that offer a number of tools to grow your business. It comes with email marketing, chatbot, live chat tool, from builder and more.

So, once you start using this platform, you don't have to look at another tool. Overall, Gist is a great alternative to OptinMoster and most of the marketing tools.

$19 and $29/month
Sumo Logo

NitDit Score


Sumo has been around for years and is a very popular option when it comes to WordPress platforms. It comes with very handy and high-converting options when it comes to lead generation.

You can completely customize the design of the pop-up even more attractive.

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NitDit Score


A very handy alternative to OptinMonster, you can start using Icegram for free. You can access the pop-up builder, form builder and a number of tools even in the free plan. So, if you have a limited budget and can't afford OptinMonster, you can go for Icegram.

NitDit Score


A top-quality lead generation system that will work perfectly for your business. It offers an easy drag and drop convert bix builder to match your site completely. It comes with a comprehensive A/B testing tool that you can use to improve your conversion rate.

You can fine-tune it for even higher conversion with intelligent targetting. So, overall, it is a great software for businesses to increase conversion and revenue.

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OptinMonster Alternatives Detail

So, that was our handpicked list of the best OptinMonster alternatives that you can use for your business. Now let’s have a look at the options in detail.

01. Thrive Leads

Thrive Leads is a robust lead generation plugin that is a reliable OptinMonster alternative. Compared to the pricing of OptinMonster, Thrive Leads is affordable and provides robust features at an affordable cost.

Thrive Leads has all the features that OptinMonster offers, such as cross-platform compatibility, pop-up scheduling, and referral course option forms. 

The Thrive Leads allow you to create and place the opt-in form inside your WordPress posts and pages. You can easily add an opt-in form to your — WordPress content, footer, ribbon, widget, scroll, slide-in, lightbox, etc.

Thrive Leads plugins also have a content locking module that allows you to lock content and only reveal the content once a user subscribes to your email list. 

It comes with tons of ready-to-use opt-in forms templates such as Thrive Box (Pop-up lightbox), widget area, multiple-choice, content lock, in-line 2-step, etc.

You can choose any of the templates and customize it as per your website feel and look. All the templates are fully customizable with a drag and drop WYSIWYG editor. 

Thrive Leads

Where Thrive Leads Excels Over OptinMonster?

The standalone feature of Thrive Leads is, it comes with advanced targeting that helps you boost your conversion by showing the relevant and target-oriented opt-in forms.

You can show opt-in forms to visitors based on — posts, tags, categories, etc. You can even do A/B opt-in forms to find out which form is performing and have better conversions. 

Key Features:

  • Built-in analytics
  • Drag and drop form builder
  • Provides advanced targeting tools 
  • Forms are responsive on all the screen sizes
  • Various opt-in forms designs & templates
  •  A/B testing module for opt-in forms
  • Integrates with 30+ emails marketing tools 

Price: Thrive Leads costs $67 yearly, or you get complete access to Thrive Membership tools to access for $19/month. The Thrive Membership suits include various tools and WordPress plugins. 

02. GetSiteControl

GetSiteControl is a cloud-hosted tool that allows you to create conversion-focused pop-ups. Getsitecontrol uses widgets to easily integrate with WordPress. 

The platforms specialize in pop-ups, notifications bars, live chat tools, social media sharing, surveys, contact forms and so on. It has a streamlined WordPress dashboard; you can use the drag and drop form builder and show up the pop-up using a shortcode widget. 

What’s more, you can also perform tracking and testing right from your dashboard. You can manage all the aspects on the dashboard itself.

GetSiteControl Pop-ups

What makes Getsitecontrol excel over OptinMonster? 

Getsitecontrol has freemium modules with some limited pop-up creation modules. Although it has similar features to OptinMonster, however, it’s not that fancy.

The pricing is affordable, and it also comes with additional features such as live chat, social media, surveys, etc. 

Key Features:

  • Cloud-hosted site builder
  • It’s fully responsive and intuitive
  • Easy and visual drag and drop form builder
  • It has other features like live chat, surveys, etc. 
  • Robust triggers based on visitors’ actions on the posts and pages.

Price: Get site control has a free version; however, the plugin’s premium version starts at $7 and $28 monthly. 

03. Convert Pro

Convert Pro is probably the best alternatives to OptinMonster — because of its pricing and robust features. The creator of this plugin is Brainstorm Force, the same developer behind the most popular theme Astra. 

The plugin has a drag and drop interface to build converting opt-in forms. The Convert Pro plugin comes with a growing library of ready-to-use templates that are conversion-focused.

With the drag and drop editor, you can easily customize the opt-in templates according to your design needs. 

The Convert Pro plugin comes with various opt-in forms such as — info bar, pop-ups, after post, widget, convert mat, and full-screen overlay.

There are robust convert trigger to choose from; there are many triggers available such as welcome, exit-intent, after scroll, etc. 

Convert Pro

Where Convert Pro Excels over OptinMonster? 

Precisely, Convert Pro has pretty much the same features as OptionMonster. However, some features stand apart, like advanced filters that allow you to target visitors based on their activity.

Also, you can make use of the A/B testing module, allowing you to split test your opt-in forms. 

Key Features:

  • Multi-step pop-ups
  • Visual drag and drop interface
  • Fully responsive on all the devices
  • Robust targeting and behavioral triggers
  • Provides ready to use and customizable templates
  • Analytics and insights via integration with Google Analytics

Price:  Convert Pro is available for $99/yearly with one year of updates and customer support. Else, you can pay $399/one-time to get lifetime access to the plugins and future updates.

04. Ninja Pop-ups

Ninja Pop-ups is undoubtedly a standalone lead generation plugin that comes with an intuitive interface.

The Ninja Popups plugin comes with a drag and drop interface to help you create converting pop-ups without any hassles. 

The plugin comes with various ready-to-use templates to help you get started right away. It comes with around 65+ pop-up templates and 75 animations effects which makes pop-ups stand out and engage.

The best part, you can set the pop-ups positions on your posts and pages — you can use opt-in bars instead of pop-ups. 

What’s more, the plugin integrates with all popular emails marketing platforms such as MailChimp, GetResponse, InfusionSoft, ConvertKit, etc. You also get full compatibility with all mailing systems by API. 

Ninja PopUp

Where Content Pro excels over OptinMonster?

To simply put, Ninja Popups has an affordable and flexible pricing structure starting at $27/one-time fee.

Well, one thing you should be aware of, the interface of Ninja Popups isn’t as streamlined as OptinMonster. Still, the plugin has tons of useful features that are listed below. 

Key Features:

  • Advanced anti-blocker system
  • 1 click pop-up import library
  • A robust reporting tool for analysis
  • Highly customizable — colors, buttons, Google Fonts. 
  • It comes with content locks for opt-ins
  • Drag & drop pop-up designing modules
  • New mailing system support
  • Full API integration with mailing services

Price: The plugin is available on CodeCanyon for $24 and has been purchased over 39,645 times with and positive rating of 4.34 with more than 1753 reviews. 

05. Leadpages

Leadpages is one of the most popular cloud-based suites of tools. LeadPages also have a lightweight WordPress plugin.

With the help of Leadpages, you can easily create landing pages, pop-ups, alert bars, opt-in forms, and so on. Well, if you have a small online venture, LeadPages is the best tool to grow and scale it. 

The pop-up builder of Leadpages allows you to create pop-ups real quick and easy. The pop-up builder has a drag and drop interface to easily drag and drop — buttons, texts, images, forms, and other useful elements. 

What’s more, Leadpages also allows you to target your audience based on their behavior. You can even add time-based trigger settings, along with time delays and exit intent.

Moreover, the plugin also comes with an alerts bar that you can use to add sticky header and stick bars. You can choose from different layouts, customize the texts and colors, and add the opt-in form after that. 


Where Leadpages excel over OptinMonster? 

If I talk separately about the lead generation module of LeadPages, it isn’t that robust as OptinMonsters.

Because LeadPages helps more than just collecting email addresses, it allows you to create landing pages, websites, alert bars, etc. With this split testing module of LeadPages, you can track the performance of the pop-ups you create.

Key Features:

  • Visual drag and drop builder
  • Opt-in form and pop-up builder
  • Responsive forms on all the devices
  • A robust lead generation and publishing tool
  • It helps you track the performance of pop-ups in the dashboard
  • Enables you to customize alert bars from the pre-designed layouts

Price: The base plan of Leadpages costs $27/month when billed annually. However, if you need robust features like A/B testing, you need the Pro plan costing $59/month

06. Unbounce

Unbounce is well-known as a robust landing page builder in the market. However, Unbounce also has great pop-ups and sticky bars to help you generate more lead conversions. 

The Unbounce platform comes with more than fifty ready-to-use pop-up and sticky bar templates.

The pop-up builder interface is drag and drop, which means you can create a stunning pop-up quickly and easily by dragging and dropping elements. 

Moreover, Unbounce also has various robust triggers for pop-ups. It comes with various triggers such as page activity, location, and other essential metrics.

Even Unbounce take things to a new level allowing you to match the text appearing on your opt-in messages right with the search term your website visitor used. 


Where Unbounce Excels over OptinMonster?

Unbounce excels in terms of the interface and the stunning ready-to-use templates it provides. The process of pop-ups building is simple and smooth, even for a beginner with zero to little experience. 

Key Features:

  • Drag and drop form builder
  • Fully responsive on all the devices
  • Smart triggers are available
  • Provides more than 50+ pop-up and sticky bar templates
  • Robust pop-ups and right with the keyword switching options

Price: The base plan of Unbounce costs $80/month. What’s more, there is also an Unbounce 14 days trial available. 

07. Gist

Gist in a one-stop marketing solution and a supporting toolbox that allows you to manage — emails, capture leads, forms, chatbots, live chats and more. It has a reliable lead capturing module that allows you to create opt-in forms. 

Gist comes with different opt-in forms such as — exit intent, full-screen overlays, welcome mats, stick bars, along slide-ins.

What’s more, you can easily customize all these opt-ins as per the design of your website or blog. The drag and drop opt-in builder of Gist is easy to use and has an intuitive interface. 

What’s more, the Gist platform allows you to easily run automated actions to direct visitors to set specific steps or landing pages easily. Even you have the option to segment visitors based on custom files in the opt-in forms. 


What makes Gist excel over OptinMonster?

Seeing Gist’s features and opt-in modules, we can say it is very close to OptinMonster. It comes with similar tools and features like OptinMonster.

The standalone point is that the design is simple and comes with some robust advanced tools and reporting modules. What’s more, there is a free version too. 

Key Features:

  • Complete marketing suite & CRM
  • Integrates with other marketing tools and platforms
  • It supports multi forms and pop-ups 
  • A visual drag and drop form builder 
  • Customizable ready to use templates available
  • Enables you to launch targeted forms based on different conditions

Price: It has a free version. The premium plan costs $19 and $29 every month. 

08. Sumo List Builder

Sumo List Builder helps you collect leads and has a robust lead generation module. The Sumo List Builder is a part of the well-known Sumo Email Marketing suite. 

The complete Sumo suite comes with various modules such as — pop-ups, social sharing, email app integration, a drag and drop form builder, building form, etc. 

What’s more, the Sumo List Builder comes with a vast library of ready-to-use pop-ups. The customizer is easy to use and has an easy interface; you can customize the templates as per your website design. 


What makes Sumo List Builder excel over OptinMonster?

The main motto behind this tool is to help you deploy converting pop-ups without any hassle.

However, the Sumo List Builder doesn’t come with the fancy features that like OptinMonster offers. Although, it comes with a decent set of features to help you create pop-ups and collect leads effectively. 

Key Features:

  • Fully responsive on all devices
  • Various ready to use pop-up templates
  • It comes with other robust marketing features
  • It has an intuitive form builder and customizer tools 
  • The interface is a user-friendly and easy setup wizard
  • It also provides a powerful ready to use A/B testing feature

Price: The free version of the plugins is best suited to beginners getting started. However, the pro version of the plugin costs $39/month

09. Icegram

Icegram comes with a free and premium plugin version that helps you capture leads, add call-to-actions, and a robust email marketing module. The best part, Icegram comes with tons of ready-to-use pop-up designs and slide-ins. 

Creating pop-ups and slide-ins with Icegram is real quick and easy. You can choose any templates and customize it as per your needs to get started. It seamlessly works with WordPress and has robust pop-up A/B testing modules.

The Icegram plugin integrates with all popular email marketing tools and platforms.

The plugin also allows you to configure trigger rules based on engagement on your posts and pages. What’s more, you can also use geo-targeting and page-level targeting. 


What makes Icegram excel over OptinMonster? 

This plugin is best suited if you’re looking for a robust lead generation plugin that is easy to use and has decent features. What’s more, Icegram doesn’t bug you with too many features and get you confused. 

Key Features:

  • Easy to use and intuitive
  • A/B testing module 
  • It’s fully responsive and fast loading
  • A robust trigger and targeting rules
  • It comes with tons of ready to use pop-ups and slide-in design

Price: The Pro plan of Icegram costs $97 yearly; however, the Max plan costs $147 yearly. A free version is also available with limited features. 

10. ConvertBox

ConvertBox is a robust and one of the most versatile email opt-in plugins for WordPress. The best part, this plugin comes with a drag and drop visual interface to help you create high-converting opt-in forms.

The ConvertBox platform is cloud-hosted, which means you can integrate ConvertBox with your WordPress website easily. 

The ConvertBox tool comes with pre-built ready to use and fully customizable templates. It comes with a various range of forms and forms types.

Such as you can choose from various forms like slide-in notifications, full-page slides overs, etc. The best part is that you can manage all opt-in forms from a centralized dashboard. 

What’s more, ConvertBox also allows you to display custom and personalized opt-in forms message based on your visitor’s journey.

For example, if you have got a returning visitor, you show them some greetings and welcome them a deal or something surprising. 


Where ConvertBox excels over OptinMonster? 

Well, ConvertBox enables you to make use of different targetting rules and triggers. For example, you can choose from different rules like — the location, device type, time on the page, referring sites, etc.

Moreover, you can also A/B test your opt-in forms to check which one is performing best. Also, it is cloud-hosted, which means you can manage all forms from a streamlined dashboard. 

Key Features: 

  • Real-time detailed analytics
  • Enables A/B testing for opt-informs
  • A robust visual drag and drop builder
  • Optin to show up personalized messages
  • Flexible advanced triggers and intelligent targeting rules
  • It has different ready to use opt-in forms templates

Price: The lifetime license of ConvertBox costs $495. New pricing plans are still to be announced. 

Conclusion: The Best OptinMonster Alternative? 

So this is our complete list of best OptinMonster alternatives. You can choose any one of them, as they all are — flexible, easy to use, and affordable. 

Most of the alternatives listed here have the potential to replace OptinMonster in various aspects completely. All come with robust features such as A/B test, targeting rules, triggers, different opt-in forms, etc. 

Choose one from the list as per your requirements and budget! We hope this post helped you find the best OptinMonster alternatives. 

OptinMonster Alternatives FAQ

Q1. What is OptinMonster? OptinMonster is a popular lead generation software that you can use to grow your email list or to increase the conversion of top offers with attractive pop-ups.
Q2. What are The Best Alternatives to OptinMonster? There are a number of top-quality lead generation software for WordPress and other platforms like OptinMonster. You can use products like Thrive Leads, Bloom plugin, etc.
Q3. Can I Use OptinMonster With Other Planforms Than WordPress? Yes, you can. OptinMonster can be used on any site that allows adding javaScript in the body.
Q4. Why Should I Look for OptinMonster Alternatives? While OptinMonster is great software, there could be individual reasons to look for an alternative. It could be the pricing, the features it offers or something else.

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