If you’re looking for the ultimate list of eCommerce statistics, you have landed on the right page. As an online eCommerce store owner it’s necessary to keep yourself updated with all the latest eCommerce statistics and trends.
Some of these latest eCommerce statistics show it’s growing rapidly and it will become a multi-billion dollar industry in coming years. However, tragic outbreaks and Pandemic like COVID-19 have crippled the eCommerce industry a bit.
The eCommerce market went down, and in mid-2021, it started to gain pace again.
The moral of the story, eCommerce landscape changes fast so the consumer’s behaviors and buying trends. So it is essential to keep yourself updated with all the latest eCommerce statistics.
We have curated an ultimate list of the latest eCommerce statistics and trends that you are aware of.
We have listed these eCommerce statistics in different categories such as — General eCommerce statistics, Mobile eCommerce statistics, Statistics and trends of online shoppers, eCommerce statistics about online payments, eCommerce statistics about Social media marketing, eCommerce statistics about devices and tech.
So let’s dive into the complete list.
Table of Content
General eCommerce Statistics
These statistics given below are the general eCommerce statistics.
01. US eCommerce grew by 40% in 2021
In spite of the unexpected pandemic of COVID-19, the US e-commerce market got a hit. As per Digital Commerce 360, US consumers are spending around $861.12 billion online.
Also, the e-commerce growth stats show a total of 44% in 2020. Compared to the previous year, there is around a 15.1% increase in growth.
02. Average cart abandonment is around 70%
Different case studies and studies show there is around 50-80 percent in average cart abandonment rates. The cart abandonment rates are being influenced by many factors. Such as the shopping cart page, payment interface, checkout process, and various other factors.
As an eCommerce store owner, you should take care of these factors in order to reduce cart abandonment rates. Focus on providing hassle-free shopping and the checkout experience.
03. Over 24 million online stores are available worldwide
The United States alone has around 1.3 Million eCommerce stores and companies. However, only three thousand of them have their own websites and the rest of them use the online marketplace to sell products online.
04. The popular eCommerce Product Category is Clothing
The Nielsen Report says that fashion itself holds around 61% of all the eCommerce sales. However, the sales growth for clothing products is expected to boom again after the slowing down of the COVID pandemic.
The newly emerging trends such as loungewear and athleisure mainly contribute to helping clothing products to sell more and more.
05. B2B eCommerce industry is growing compared to B2C
As per the reports of Digital Commerce 360, the B2B eCommerce industry is growing compared to B2C. Reports shows, the B2B business increased by around 18% in 2019 which is three percent higher than the B2C companies.
This hike in growth applies to all kinds of sales channels including the leading eCommerce marketplaces such as Amazon and Alibaba.
06. China is the largest eCommerce market (Sales-Wise)
Special mention is Alibaba, due to which China makes around $672 billion yearly just through online shopping. If we talk specifically, the revenue percentage is around 15.9 percent of all the retail sales in the country.
07. The US is the second-largest market worldwide
The US is the second-largest market worldwide, they have e-commerce being a 7.5 percent share of the total retail sales and $340 billion in annual sales. While China has around the doubled annual sales of $672 billion in revenue of around 15.9 percent.
08. Over 25% of World’s Population Use Digital Shopping
Teh good news for the eCommerce industry is that over a quarter of the world’s population prefers to buy online. The trend is going up, so you can expect more and more people going for online shopping in the time to come.
According to Statista, 1.32 billion people used to shop online in the year 2014, the number of 2.14 in the year 2021.
Mobile E-Commerce Statistics
Here we have listed some of the latest mobile eCommerce statistics that you should be aware of.
09. Half of the consumers use smartphones
Mobile is the future of the eCommerce industry, and mobile traffic already accounts for 50% of the total. As per the reports, the mobile phones consumer users surpass the half amount of users and account for 55.4% of global eCommerce sales.
Source: Statista, Business Daily, Digital 2021: The Global Overview Report.
10. Amazon was the most downloaded shopping app in 2020.
Amazon, the eCommerce giant and the global leader in eCommerce. The rankings of the Amazon app have jumped from third to first in early 2020.
As of now, the Amazon app has been downloaded around 169 million times across the globe. Also, the United States is accounting for 25% or around 41 million times.
11. 15% of consumers have experienced voice-assisted eCommerce shopping
If you look the number of voice-assisted shopping experiences is basically higher. Around 21% of the transactions are for food and groceries that are being made through voice assistance.
What’s more, Walker Sands also depicted in the study that the voice command will see growth. Also, around 77% of the young consumers are reported to look and integrate voice assistants right into their lives.
12. Shopping apps basically ranks higher for iOS device only
Well if you take a look at the eCommerce data for the downloaded apps in 2020 — there is a slight difference in the popularity among Android and iOS users. What’s more, shopping apps rank in 9th place for Android and whooping fifth spot for iOS users.
Source: Digital 2021: Global Overview Report
13. Different types of mobile commerce
Various studies on e-commerce show various transactions are mainly included in the concept. There are various kinds of mobile commerce:
- Mobile Shopping (e-commerce from mobile devices)
- The Mobile Banking (Online banking through dedicated apps)
- Mobile Payment.
Source: Big Commerce
The Stats and Trends of Online Shoppers
This section has all the eCommerce statistics and trends of online shoppers.
14. 3.4 Billion eCommerce users worldwide
Surprisingly the eCommerce shoppers increased and exceeded to around 3.4 billion. There is a slight increase in the number of eCommerce shoppers because of the pandemic.
The study shows over 43% of consumers worldwide shopped online in 2020. Also, the projection shows, in 2021 there will be additional 400 million eCommerce users worldwide.
Source: Worldmeter and CSA.
15. Consumers use multiple channels before buying
No doubt, the omnichannel strategy is working and it’s being an absolute necessity for now. Most of the time consumers navigate to different platforms and social media platforms before making a purchase. As per the reports of Shopify, around 73% of buyers use multiple channels during the shopping process.
16. More than 84% of Millennials in the US do shopping online
As the statistical data of the United States shows that around 84% of millennials do online shopping. What’s more, the eCommerce demographics also show that a large number of users of around 79.2% buy online.
17. Around 377 million PayPal active users in 2021
It’s evident PayPal is the most commonly used Payment interface available. As per Statista, PayPal has around active users of 377 million users by the end of 2020.
Also, the PayPal transactions during the pandemic time show — PayPal is the most popular payment method in Italy and Germany. Also in 51% of consumers used PayPal for payments and 40% of South African consumers used PayPal for transactions.
Source: Statista, UNCTAD
18. Home Delivery is the preferred delivery option
Ecommerce facts and figures show that home delivery is the most favored delivery option.
Around 85% of consumers preferred home delivery compared to other delivery methods such as picked up from a logistics provider. Around 22% preferred the pickup from the logistics provider and around 19% preferred the consumer workplace.
19. Half of the consumers agree that they shop online more since the COVID19 outbreak.
According to the survey conducted in United Nations, pandemics have increased the online shopping trends.
Also, the eCommerce industry stats show that most consumers switched to a digital shopping experience, around 52% of people agreed they shop online after the COVID19 outbreak. While 53% agreed to they stick to the latest digital habits that they adopted during the pandemic time.
20. Shipping costs effects customers purchasing decisions
As per the Clutch study, it is evident the shipping charges mainly affect the customers purchasing decisions — even if the shipping charges are low.
To shed some light, only 43% of customers are willing to make a purchase decision if the price is $2.99. While 77% of customers are willing to purchase if they are getting free shipping.
21. Women purchases more frequently
Women shop online 7.1 times per year compared to men where they do around 5.4 times.
Also, the study finds out that women are prone to impulsive buying compared to men. Men spend more time researching products before making the purchase decision.
22. The Gen X customers are more loyal customers
As per the latest study and trends, it’s evident — Gen X customers are the more loyal customer.
Because 70% of Gen X aren’t willing to try out new businesses — they only want to get connected with the business they are dealing with.
eCommerce Statistics About the Online Payments
This section has all the e-commerce statistics related to online payments.
23. 44% of eCommerce shoppers use credit cards for shopping
On the basis of the research of Paysafe, credit cards are the most preferred type of payment method while making an online purchase. To be more precise, they are more popular in — US, Canada, the UK, and Bulgaria.
24. Growing Presence of digital wallets globally
As per the recent study on digital wallets in the Asia Pacific region, digital wallets make upto the e-commerce transactions. This payment also surpassed the debit cards in the UK.
What’s more, experts also predict digital wallets will also take over as the US primary payment method by the end of 2021.
25. PayPal helps boost conversion rates by 88%
There is a study that is recently conducted reveals, around 88% of users who choose PayPal on checkout are more to complete the purchase. Needless to say, the conversion rate of PayPal is around 60% higher when compared to other digital wallets and services.
eCommerce Statistics About Social Media & Advertising
This section has all the e-commerce statistics about advertising trends and social media.
27. 70% of consumers want brands should take a stand against public issues
On the basis of the Sprout Social report, around 47% of customers want brands to speak on public issues. However, it’s not feasible for companies to jump straight on public issues. Though, brands should take a stand when the problem is related to their business.
28. Email marketing has around 122% ROI
Yes, email marketing still has the best ROI when it comes to marketing. More than fifty percent of customers prefer to receive regular updates by email for new product launches and promotions.
29. Instagram has the highest engagement rates
Facebook has an engagement rate of around 0.16% while Instagram has an engagement rate of 1.73%. And talking about Twitter, it has an average engagement percentage of around 0.46 percent.
Also, Instagram says, one billion of its users follow a brand worldwide.
30. Omnichannel marketing can easily boost customer retention
Omnichannel marketing helps you to interact with your customers across multiple channels easily. According to the case study of Omnisend, omnichannel marketing methods can make customers spend more.
31. Google has around 29.4% share in online advertising revenue
Google is the best search engine on the planet, and it holds a large share in online advertising revenue when compared to other digital advertising platforms.
The second-largest platform is Facebook, which has a total of 23.4 percent of advertising revenue. What’s more, experts predict Amazon will also catch up in upcoming years.
32. Google Ass gets around 85.3% gains on clicks
In comparison to Google Ads, text ads somehow get around 14.7 clicks. Most of the Google Search ad clicks go to Google Shopping, which results in a high percentage of clicks.
Yes, this category of paid results is kind of more relevant among — home decors, electronics, fashion, etc. However, Google is making these ads free for all the merchants residing in the US.
33. Social Media is the second most used platform for carrying out product research
According to the research of Global Web Index, around 5 customers out of 10 head to social media to check out what products are trending in the market. And is no doubt, social media is the go-to platform for carrying out e-commerce product research.
34. Around 82% of website visitors dislike popups
When asked, half the respondents said they don’t like popups when they appear while shopping. More than 79.9% of respondents also said they wouldn’t respond to the popups even if they offered discounts.
35. Posts on Facebook with photos get more likes and engagement
In terms of more engagement and likes, Facebook posts with images have more likes and engagement.
Also, posts with photos get 84% more clicks and around 104% more comments on average. To increase the engagement you can also add a short and crisp description to your posts.
36. Pinterest has the highest average order value for fashion sites
It’s evident, Pinterest brings around $154 of average order value right to online clothing relatives while the organic amount is around $68.
Read this post about the top Pinterest marketing tools that can help you grow your followers and traffic from Pinterest.
eCommerce Statistics About Devices & Tech
This section has all the e-commerce statistics about devices and tech.
37. Desktop eCommerce purchase has the highest purchase value
According to the study and research of Kibo,’ the average shopping cart price of desktop purchases is around $122.11. Whereas, the tablet and mobile devices have an average order value has around $89.11 and $81.31.
This study shows that people prefer using desktop devices compared to other available devices.
38. 70% of eCommerce traffic comes through Mobile Devices
As per the research of Wolfgang Digital, around 55% of the revenue comes from mobile consumers and shoppers. That’s why it is said, your eCommerce store should always be mobile-friendly, as more sales happen to be from mobile devices only.
39. Mobile Dominates Black Friday Traffic & Desktops share more purchases
Recently, Adobe Analytics shared a study where mobile visits are account for around 58% of the traffic and only 36% results in the total transactions.
However, around 37% of the visits come through desktops and have a whooping purchase of around 59 percentage.
40. WooCommerce is the most used eCommerce platform
As per the BuiltWith stats, the most popular eCommerce plugin — WooCommerce has powered around 32% of the total eCommerce store worldwide. The reason is, WooCommerce is a free plugin and comes with real handy and robust features for online stores.
41. eCommerce business is expected to spend around $60 billion on Augmented reality
More than 61% of users are likely to make purchases if a website is making use of augmented reality. Augmented reality allows customers to check and view the products in augmented reality without even trying it physically.
If we see the implementation of augmented reality in eCommerce, we might see a sudden boost in the number of sales and overall revenue.
These are the latest and updated eCommerce statistics that we have listed in this post. However, the online business landscape changes quickly so make sure to keep yourself updated with the latest statistics. We try our best to keep this post updated with the latest eCommerce statistics and data.