30 Top YouTube Statistics: Ultimate List

Detailed statistics of YouTube to understand the overall popularity of the platform and other important details.

YouTube Statistics

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YouTube has gained significant popularity since its inception in 2005. It is now the world’s second-largest search engine and has over a billion users.

The platform is also a great way to make money, and many people have built successful careers by creating videos and sharing them on YouTube.

YouTube Statistics: Editors’ Choice

  • YouTube receives over 2 billion monthly active users
  • Users spend an average of 29 minutes and 15 seconds per visit to YouTube
  • T-Series is the most widely watched channel with over 200 million subscribers
  • In 2006, Google bought YouTube for $1.65 billion
  • YouTube is available in 100 countries and supports 80 languages

1. YouTube enjoys over 2 billion monthly active users

YouTube is among the most popular social media platforms, with over 2 billion monthly active users. The platform has seen tremendous growth recently and is only second to Facebook in monthly active users. It’s around a quarter of the world’s internet users! In the upcoming time, it is projected to grow even more.

2. The United States, India, and Japan are the top countries using YouTube.

According to reports, the United States, India, and Japan are the top countries using YouTube. These countries have the highest number of YouTube users. The platform is trendy in India, with over 300 million users.

In addition, YouTube is also popular in other countries such as Russia, Brazil, and South Korea.

3. The most popular age group on YouTube is between 15 and 35

According to reports, the most popular age group on YouTube is between 15 and 35 (73%). It is the demographic that most content creators target as they are the most engaged with the platform. 

4. The majority of YouTube users are male.

Most YouTube users are male (53.9%), which is in line with the general trend of social media platforms, where males make up the majority of users. Moreover, the platform has a fairly even age distribution, with the largest users being 18-24 years old (28.1%).

5. YouTube yielded $8.6 billion in ad revenue in Q4 2021

According to reports, YouTube yielded $8.6 billion in ad revenue in Q4 2021, up 36% year-on-year. It shows that the platform is becoming increasingly popular with advertisers. The high ad revenue also reflects the fact that YouTube has a very engaged user base.

6. YouTube witnessed a 25% YoY growth in ad revenue from 2020 to 2021

The global pandemic has had a significant impact on the advertising industry. However, YouTube was one of the few platforms that witnessed a 25% YoY growth in ad revenue from 2020 to 2021. It is because people spend more time online and watching videos.

advertising revenues of YouTube

7. 70% of the audience have purchased a product after a YouTube ad

YouTube ads have become very popular in recent years and are an effective way to reach potential customers. According to a study, 70% of the audience has purchased a product after watching an ad on YouTube. It goes to show how powerful YouTube advertising can be.

8. The collaboration of Hyundai and BTS was the top YouTube 2021 ad.

The collaboration of Hyundai and BTS was the top YouTube ad in 2021. The ad garnered over 5 million views within 24 hours of its release and quickly became the most popular ad on YouTube with 105 million views.

9. Apple had the highest YouTube Ad expenditure in 2020

With $237.15 million in ad spending, Apple will be the top advertiser on YouTube in 2020. It is followed by Nestle ($185.86 million), Samsung ($161.93 million), Walmart ($157.48 million), and AT&T ($140.57 million).

10. YouTube is the second largest search engine.

Did you know that YouTube is the second-largest search engine in the world after Google? Every day, people use YouTube to search for various topics and keywords. It goes to show how popular the platform has become. Moreover, YouTube’s algorithm differs from Google’s, so you can optimize your videos accordingly to rank higher in YouTube searches.

11. The top 100 global YouTube searches are music related.

It should come as no surprise given the popularity of music on YouTube. The platform is a great way to find new music; many people use it to search for their favorite songs and artists. The top 100 global YouTube searches are all related to music, showing how popular the platform is for music lovers.

12. The top 5 global searches on YouTube

The top 5 global searches are “BTS,” “Pewdiepie,” “ASMR,” “Billie Eilish,” and “Baby Shark.” Moreover, the top 5 most-watched YouTube channels are “T-Series,” “Pewdiepie,” “Cocomelon – Nursery Rhymes,” “SET India,” and “5-Minute Crafts.”

13. Over 52% of the top 100 YouTube searches are related to brands.

Most of the top 100 YouTube searches are related to brands or products. It shows that people use YouTube for entertainment and to learn about and research products. Moreover, The average YouTube session is around 40 minutes long.

14. Over 1 billion hours of YouTube video content is watched each day.

YouTube users watch over 1 billion hours of video content every day. It is an incredible amount of content and shows how widespread the platform is. The average person spends around 40 minutes per day on YouTube.

15. People spend nearly 30 minutes per visit to YouTube.

According to reports, people spend an average of 29 minutes and 15 seconds per visit to YouTube. It is a significant amount of time and speaks to the platform’s popularity. The average YouTube session is also around 40% longer than last year.

16. Over 60% of users access YouTube daily.

Around 62% of YouTube users access the site daily, while 36% use it weekly. It shows that YouTube has a high level of engagement among its users. The platform is used by people of all ages and around the world. Moreover, YouTube has over 30 million daily active users in the US alone.

Frequency of YouTube use in the United States

17. The most famous YouTube channel has over 200 million subscribers.

T-Series, a music record label based in India, is the most popular YouTube channel, with over 200 million subscribers. It’s known for Bollywood music videos. It is followed by PewDiePie, a Swedish YouTuber with over 100 million subscribers.

18. YouTube gets an average of 10.9 daily pageviews per visitor.

On average, users access around 10.9 pages on YouTube each day. This number has been relatively stable over the years and shows that people spend significant time on the site. Moreover, the platform has a very high engagement rate with its users.

19. The first YouTube video was live on April 23, 2005

The first YouTube video was uploaded on April 23, 2005, titled “Me at the zoo.” It featured co-founder Jawed Karim at the San Diego Zoo. The video has since amassed over 90 million views. Still today, it’s among the most popular videos on the platform.

20. Google bought YouTube for $1.65 billion in 2006

In 2006, Google bought YouTube for $1.65 billion. At the time, it was the largest ever acquisition by Google. The deal was completed in November 2006, and since then, YouTube has been a subsidiary of Google. It was among the most successful decisions of Google as YouTube is now one of the most popular websites in the world.

21. YouTube launched video ads in August 2007

The first video ad on YouTube was launched in August 2007. The ad was for a movie called “The Bourne Ultimatum” and received over 1 million views in the first week.

Since then, video ads have become a mainstay on the platform and are an excellent way for businesses to promote their products and services.

22. YouTube is the second most used and popular website in the world.

This statistic should come as no surprise given the immense popularity of YouTube. The platform is used by people of all ages from all over the world. It is a great way to stay entertained, informed, and connected.

23. YouTube is available in 100 countries with over 80 languages.

YouTube is available in 100 countries and supports 80 languages. It makes YouTube one of the most accessible platforms in the world. You can find content on YouTube from all corners of the globe and in your preferred language. Moreover, the platform continuously expands its reach to more countries and languages.

24. Every minute on Youtube creates up to 500 hours.

This statistic is mind-blowing as it shows how popular YouTube has become. The platform receives a staggering amount of content every minute, which is worth more than 500 hours. It is possible because YouTube has over a billion users who are constantly uploading and sharing videos.

25. YouTube has over 51 million channels.

As of a recent date, YouTube has over 51 million channels. It is a massive increase from last year when the number was 30 million. The platform has seen a lot of success with its original content and has also attracted big names like Pewdiepie, who have helped it grow.

26. Over 70% of marketers plan to use YouTube more for their video marketing.

71% of marketers say they plan to use YouTube more for their video marketing in the next 12 months. Moreover, 80% of marketers believe that YouTube is an effective marketing platform. It shows that YouTube will only grow in popularity as a marketing tool.

YouTube Statistics

27. 50% of marketers are using YouTube in their marketing strategy

With YouTube’s popularity on the rise, it is no surprise that marketers are using it as a part of their marketing strategy. 50% of marketers are already using YouTube in their marketing mix. The platform provides a great way to reach potential customers and promote your products or services.

28. Over 22% of marketers are using YouTube Stories.

YouTube Stories are a great way to engage with your audience and promote your brand. 22% of marketers using YouTube Stories have seen a significant increase in engagement rates. YouTube Stories are also a great way to get more views on your videos and channel.

29. 14% of marketers are using YouTube Live

YouTube Live is a great way to connect with your audience in real-time. It allows you to interact with Marketers who are using YouTube Live and are seeing great results. For example, 14% of marketers say they are using YouTube Live.

30. YouTube is the second most popular influencer marketing platform.

After Instagram, YouTube is the second most popular influencer marketing platform. Influencer marketing on YouTube has grown significantly recently, and many brands are now using YouTube stars to promote their products and services.

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