25 Top Snapchat Statistics

The important Snapchat statistics that you should know about before you start promoting your brand on the platform.

Snapchat Statistics

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Looking for the top Snapchat statistics? Well, here is a list of the latest statistics that you know about Snapchat and how it can help your business.

As Snapchat continues to grow in popularity, it’s important for marketers to stay up-to-date on the latest statistics.

If you’re a marketer, it’s important to stay up-to-date on the latest social media statistics. And Snapchat is no exception – the platform is constantly evolving and new features are being added all the time.

Snapchat has over 300 million daily active users, making it a hotspot for marketers to promote brands.

So what should you know about Snapchat? Here are some key stats to get you started. (Keep an eye out for our upcoming blog post on Snapchat marketing!)

Editors’ Choice

  • On average, 332 million people use Snapchat every day.
  • The platform has over 557 million users
  • Snapchat reaches 75% of millennials and Gen Z.
  • On average, Snapchatters spend over 30 minutes on Snapchat every day.
  • Snapchat’s users have a spending power of over $4.4 trillion.

Snapchat has more than 319 million active users.

According to Statista, as of Q4 of 2021, Snapchat has over 319 million daily users. Just a year ago, the platform had around 265 million active users.

It’s a significant surge in numbers as more users and brands are using this platform.

Snapchat Daily Active Users

Snapchat boasts over half a billion monthly users.

According to Statista, the platform had over 557 million active users in January 2022, and the number is surging every month.

With such a massive user base, Snapchat is the 12th most popular social media platform globally.

Snapchat Active Users

More marketers are now integrating Snapchat for their business promotion.

According to reports, the number of marketers who use Snapchat for business promotion has increased from 8% to 33%.

The study shows that more marketers integrate the platform into their social media marketing strategy.

Here’s how the advertising revenue has grown for Snapchat over the years.

Adverting revenue of Snapchat

North America is the biggest market for Snapchat.

According to Hootsuite, North America is the biggest marketplace for Snapchat, with 92 million users. Europe is the second-biggest market with 71 million users, while Asia-Pacific comes in third place with 70 million users.

Snapchat has a higher engagement rate than several other social media platforms in these areas.

Snapchat appeals the most to people aged below 35

According to reports, as of 2021, Snapchat is used by 41 percent of people aged 18 to 34 years old. It’s followed by Instagram (32 percent) and Facebook (27 percent).

It just shows that Snapchat is still the most popular social media platform among millennials and Gen Z.

Around 90% of Snapchat users also use Instagram.

According to reports, around 90% of Snapchat users also use Instagram. This stat shows that the two platforms complement each other rather than compete against each other.

The average time spent on Snapchat is 30 minutes per day.

According to Snapchat reports, the average time spent on Snapchat is 30 minutes per day.

It is more than double the average time spent on Instagram (13 minutes per day) and Facebook (10 minutes per day). This stat goes to show how engaging the platform is.

Around 63% of Snapchat’s users prefer to use AR filters.

According to Snapchat reports, around 63% of its users prefer to use AR filters. These filters are used to change the appearance of a person or object in a video or photo. This percentage translates to 200 million active users.

Around 30 million users actively play Snap Games.

According to Q4CDN reports, around 30 million users actively play Snap Games. These are games that are quick to play within the Snapchat app. The most popular games on Snapchat include Bitmoji Party, Snake Squad, and Alphabear Hustle. 

Snapchat Games User

Snapchat’s users have a spending power of over $4.4 trillion.

According to Snapchat business reports, the platform’s users have a spending power of over $4.4 trillion.

It just shows that the platform has a lot of opportunities when it comes to marketing and advertising. North America alone represents $1.9 trillion.

Snapchat Business Potential

Snapchat marketing has a higher ROI

According to business reports from Snapchat, the platform’s marketing has a higher ROI (return on investment). The platform offers a more personal and intimate way to reach out to potential customers.

Snapchat’s global ad revenue is over $2.5 billion.

According to Statista, Snapchat’s global ad revenue is over $2.5 billion. It is a significant increase from the $1.7 billion in 2019.

The platform is expected to generate $4.05 billion by 2022. Since 2016, the revenue has grown at a rapid scale.

This platform is perfectly ideal for capturing Gen Z’s attention.

According to Snapchat, the platform is ideal for capturing Gen Z’s attention. The platform allows users to be creative and expressive in their content. It is something that appeals to the younger generation.

Snapchat users send around 528K snaps every year.

According to Aryxe, Snapchat users send around 528K snaps every year. It just shows how popular the platform is and how frequently its users are using it. In addition, the majority of images are sent between friends rather than to brands or celebrities.

Ads with popular music are more successful than conventional advertisements.

According to Snapchat, ads that feature popular music are more successful than conventional advertisements. The music makes the ads more engaging and exciting and appeals to the audience, especially Gen Z.

With 126 million users, India has the highest ad audience globally.

According to Hootsuite, India has the highest Snapchat ad audience globally, with 126 million users. The United States follows it with 107 million users and France with 24 million users.

Snapchat-Statistics

Snapchat’s ad audience is 54.4% female.

According to Hootsuite, Snapchat’s ad audience is 54.4% female. It shows that the platform has a lot of potential for marketing and advertising to women. In addition, women outperform men in every age bracket.

Snapchat also has an app for kids under 13 called SnapKidz.

Source: Mashable, this platform also has an app for kids under 13 called SnapKidz. This app lets kids make drawings, take snaps, and add filters easily.

It is a great way to introduce kids to the platform in a safe and controlled environment.

Snapchat’s Average Revenue Per User (ARPU) in 2020 was $3.4

According to Statista, Snapchat’s Average Revenue Per User (ARPU) in 2020 was $3.4.

It just shows that the platform is generating a lot of revenue from its users. In addition, the platform is expected to see a growth in ARPU in the coming years.

Snapchat users sent over five billion snaps in 2021

According to Investor reports, Snapchat users sent over five billion snaps per day in 2021. This number is expected to grow as the platform continues to add new features to make snapping more fun and engaging for users.

Around 93% of Snapchat users have shared pictures of their drinks.

According to the reports of The Sun, around 93% of Snapchat users have shared pictures of their drinks on the app. The app has a range of filters that can make the images more interesting and attractive.

Around one out of six Snapchat users have received an inappropriate photo.

According to Piktochart, around 16% of Snapchat users have received an inappropriate photo. It is a cause for concern, especially for parents whose children use the app. It’s important to remind kids to be careful when using social media and report any inappropriate content they see.

The longest Streak is made up of 2089+ Snaps as of 2021.

The longest Snapchat streak is made up of 2089+ snaps as of 2021. Another highest streak was 1,154 snaps, created in 2018.

This platform will reach the mark of 400 million active users by 2024

According to Statista, Snapchat will reach 400 million active users by 2024. It is a significant increase from the current 319 million users.

The platform has constantly been growing, and it doesn’t seem to be slowing down anytime soon.

Around 79% of teens and young adults rank Snapchat as their favorite platform.

According to Statista, around 79% of teenagers and young adults in the US rank Snapchat as their favorite social media platform.

It is a significant number considering that Snapchat competes against popular platforms such as Facebook, Instagram, and Twitter.

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