30 Top Shopify Statistics: Facts & Details

Ultimate list of important Shopify statistics to know about before you choose your eCommerce platform.

Shopify Statistics

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Shopify is a cloud-based, all-in-one eCommerce platform that helps businesses of all sizes sell online.

With Shopify, you can create a beautiful online store in minutes, without any prior experience or design skills required. All you need is an internet connection and a credit card.

Shopify store owners have made over $496 billion USD in sales.

Shopify provides everything you need to run your online store, from hosting and payments to marketing and security.

Plus, Shopify has a huge app store that can help you customize and grow your business. Whether you’re just getting started or you’re a seasoned eCommerce pro, Shopify has everything you need to succeed.

What are the benefits of using Shopify?

There are many benefits of using Shopify, including:

  • Ease of use: Shopify is extremely easy to use, even if you have no prior experience with eCommerce platforms.
  • Beautiful designs: Shopify offers a wide range of professionally designed themes that will make your store look great.
  • Powerful features: Shopify comes packed with powerful features to help you succeed online, such as a built-in blog, unlimited products and pages, and abandoned cart recovery.
  • 24/7 support: Shopify offers 24/7 support via live chat, email, and phone, so you can always get the help you need.
  • Affordable: Shopify is very affordable, starting at just $29 per month for the Basic plan.

Let’s have a look at some of the important Shopify statistics.

Shopify has a market cap of over 40 billion USD

Shopify has a market cap of $42.88 Billion, which makes it one of the most valuable companies in the world.

Moreover, Shopify has become Canada’s 17th largest popular and largest company which will grow in the future considering the surging demand for Shopify. 

Shopify generates more than $4.6 billion annually in revenue.

According to Shopify, they generate more than $4.6 billion in revenue annually. It is a massive increase from just $1.3 billion in 2016 and a jump of 53% in 2021 from 2016.

Moreover, around 70% of Shopify’s revenue comes from the solutions they sell to merchants. 

Revenue history for Shopify

Shopify controls over 32% of the eCommerce platform marketplace.

Shopify has a market share of over 30% of the eCommerce platforms in the United States. It is an increase from 29.6% in February 2018. In addition, more businesses are shifting to Shopify as it offers more flexibility and freedom to sellers and customers.

Shopify has become the world’s third-largest online service company.

Shopify is now the world’s third-largest online service company. It is a significant achievement considering that the company was founded in 2006.

To put it into context, Shopify is way ahead of Uber, Airbnb, and Doordash. However, it’s unlikely that Shopify will surpass Amazon and Alibaba.

Shopify Statistics

Shopify has more than 10,000 employees.

According to Shopify’s internal data, they have more than 10,000 employees. It makes it one of the biggest tech companies in Canada.

Moreover, Shopify is planning to add more employees in the future as they continue to grow. In addition, Shopify has a policy called “Digital By Design,” in which employees can work from home for 90 days.

Shopify Milestones

Shopify has more than 780 Experts in its marketplace.

According to Shopify, they have more than 780 experts in their marketplace. These experts can help you with various aspects of setting up and running your Shopify store.

Moreover, these experts also help sellers with marketing and content marketing assistance. It’s a great add-on to have someone with knowledge and expertise to help you grow your Shopify business.

Shopify store owners’ collectivity installed more than 25 million apps.

According to the reports, Shopify store owners have installed more than 25 million apps from the Shopify app store.

This number is expected to grow as Shopify continues to add new features and functionality to its platform. Moreover, merchants have spent more than $100 million on these apps

An average Shopify merchant uses at least six applications.

Average Shopify merchant uses at least six apps to run their business. There are over 2,000 apps available in the Shopify app store, so there’s no shortage of options.

The top six Shopify apps are Facebook, Google, Point of Sale, Shopify Email, Buy Button, and Shopify Inbox.

On average, the top 25% of Shopify app developers earn $162,000 annually.

Average Shopify developer earns a salary of $162,000, which is pretty good compared to the $107,000 average salary of a web developer. Moreover, the top 10% of Shopify developers earn $240,000 annually.

More than 1 million businesses across 175 countries use Shopify.

According to Shopify, Over 1 million businesses across 175 countries use Shopify to run their businesses, including Tesla, Budweiser, Red Bull, Nestle, GE, Kylie Cosmetics, and many more. In addition, Shopify powers over $155 billion in gross merchandise volume. 

Shopify merchants collectively generate more than $300 billion in any financial year.

According to Shopify, Shopify merchants collectively generate more than $300 billion in any financial year.

The company also revealed that its platform had processed more than $100 billion in gross merchandise volume since 2015. In addition, if all Shopify merchants are put together, they will form the world’s seventh-largest company.

Shopify merchants have created more than 3.6 million jobs globally.

According to Shopify, merchants have created more than 3.6 million jobs globally. These businesses have created these jobs in various industries, including retail, manufacturing, hospitality, and health care.

Moreover, Shopify merchants have also created jobs in countries typically underserved by the tech industry, including Brazil, India, and Nigeria.

Shopify generates more than $20 billion in cross-border revenue.

According to Shopify, the platform has generated more than $20 billion in cross-border revenue for its merchants.

It is an increase of 50% from last year, and it’s due to the growing number of Shopify merchants selling internationally. Moreover, the average Shopify merchant generates $46,290 in annual revenue.

Shopify merchants made $6.3 billion during Black Friday and Cyber Monday.

According to Shopify, Shopify merchants made $6.3 billion during Black Friday and Cyber Monday in 2021, a 29% increase from 2020.

The top 10 Shopify merchants generated $1.93 billion in sales, while the average order value was $155. In addition, the number of orders placed on mobile devices increased by 38%.

More than 111 Shopify merchants have sales revenue of over $1 million.

According to BuiltWith, more than 111 Shopify merchants have sales revenue of over $1 million.

In addition, more than 2000 Shopify merchants have sales revenue between $100,000 and $1 million. Hiking startups like Alltrails have also crossed the mark of $1 million worth of sales on Shopify.

The number of Shopify merchants using the POS system grew by 22% in 2021

According to Shopify, the number of Shopify merchants using the POS system grew by 22% in 2021.

It is because Shopify offers a much more user-friendly and affordable POS system than its competitors. In addition, Shopify POS is an excellent choice for small businesses as it is straightforward to set up and use.

More than 10,000+ businesses use Shopify Plus.

According to reports, Shopify Plus is used by more than 10,000+ businesses, including Rebecca Minkoff, Kyboe Watches, and many more. Shopify Plus is designed for high-growth companies and provides them with an enterprise-level platform.

During the COVID pandemic, the number of active Shopify stores tripled.

The number of active Shopify stores tripled in 2020 during the COVID pandemic as people started to shop online more. This trend is likely to continue even after the pandemic ends.

Furthermore, as Shopify offers users more exclusive features and apps, we expect the platform to grow even more in 2022. 

Top Countries With Shopify Stores

The average revenue per customer of a Shopify store is around $92

The average revenue per customer of a Shopify store is around $92, which is pretty good.

In addition, the average order value for a Shopify store is about $80. The top 3 countries with the most Shopify stores are the United States, the United Kingdom, and Canada.

The average add-to-cart rate of a Shopify store is around 4.6%

The average add-to-cart rate for a Shopify store is around 4.6%. However, this number can differ based on factors such as product type, target audience, traffic source, etc. Moreover, the top 20% of stores enjoyed a 7.7% average add-to-cart rate.

Around 87% of Shopify stores ships their products manually.

According to Statista, around 87% of Shopify stores ship their products manually, which is tedious and time-consuming. Moreover, it requires a lot of workforces to do so. In addition, less than 10% of Shopify merchants use a fully automated shipping solution.

Around 25% of all Shopify stores sell clothes.

According to Shopgram reports, 25% of all Shopify stores are in the Clothing & Fashion industry. It is likely because setting up an online store for clothes is relatively easy and does not require a lot of investment.

Moreover, print-on-demand is the most popular Shopify app, allowing store owners to sell custom-printed products without investing in inventory.

The top 17 product categories at Shopify make up around 40% of the total sales.

The top 17 product categories at Shopify make around 40% of the total sales. And these are Clothing & Apparel, Electronics & Gadgets, Gifts & Flowers, Health & Beauty, Home & Garden, Jewelry & Watches, Office Supplies, Pets, Sports & Outdoors, Toys & Games.

Shopify Product Graph

The most expensive product category on Shopify is paintings.

The most expensive product category on Shopify is paintings, with an average price of $5,215. The second most expensive product category is jewelry, with an average price of $4,294.

Free shipping matters to as much as 65% of customers shopping on the Shopify platform

65% of customers said they were more likely to shop with a retailer again if they received free shipping, and this number goes up to 80% for millennials.

The top reason people avoid shopping on Shopify is not being able to see the products.

The top reason people avoid shopping on Shopify is not being able to see the products (17%), followed by not knowing where to start (15%) and not trusting the site with their credit card information (12%).

Around 66% of buyers shop online for apparel and footwear products.

Around 66% of buyers shop online for apparel and footwear products. It indicates that the eCommerce industry is overgrowing, and Shopify is one of the leading platforms powering this growth.

Around 57% of shoppers made at least one cross-border purchase last year.

Around 57% of shoppers made at least one cross-border purchase last year. This number will only grow in the future as more and more people get comfortable purchasing from businesses outside their own country.

Around 39% of users find products on Shopify through search engines.

Around 39% of users find products on Shopify through search engines. Moreover, 18% of users discover products on Shopify directly to the website, while the remaining 43% find products through social media and other sources.

Around 30% of all social media visits come from Facebook.

Around 30% of social media visits come from Facebook. It is because Facebook is the largest social media platform, with over 2 billion active users.

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