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WooCommerce

WooCommerce is the most popular eCommerce business solution for WordPress platform. Create your online store using the free & open-source WooCommerce plugin.

Company Name: ​

Automattic

Est. Year:

2008

Employees:

101-250

HQ Location:

California, US

Funding:

NA

Price Summary

Free Version

NA

Free Trail

NA

Minimum Price

0

Maximum Price

0

What is WooCommerce?

WooCommerce is a popular eCommerce software that you can use to create your online store on the WordPress plugin. It is an open-source WordPress plugin created with all the features and options that you may need for your eCommerce business.

You will need a WooCommerce friendly WordPress theme to design your online store. You may also need some supporting WooCommerce plugins that will add different functionalities to your site.

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Ease of Use
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Value For Money
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Top Features of WooCommerce

  Free & Open-source
  Developer friendly
  Hundreds of extensions
  Thousands of theme designs
  Multiple payment gateway integration
  Tons of tutorials
  Big engaging user community
  Multilingual support
  Good for SEO

WooCommerce: Company Profile

Paul Maiorana: SEO WooCommerce

Mark Forrester, Magnus Jepson, and Adii Pienaar started the company as WooThemes in 2008. And WooCommerce was launched in 2011. The company was acquired by Automattic the company behind WordPress in 2015 and decided to focus only on the eCommerce product.

Company Name: ​

Automattic

Est. Year:

2008

Employees:

101-250

HQ Location:

California, US

Funding:

NA

Detailed Review of WooCommerce

WooCommerce is an open-source WordPress plugin that is created for eCommerce sites. So, if you wish to create your online store on the WordPress platform, you can use WooCommerce to bring in all the eCommerce-related features to your site.

While the core WooCommerce plugin is completely free to use, you may need additional premium plugins to add different functionalities to your site.

Is WooCommerce The Right Platform For Your eCommerce Business?

Before we move ahead with the article and understand what WooComerce has to offer, the important question is if WooCommerce is the right software for your business?

The answer could be yes as well as no. If you have a limited budget and you already understand the WordPress platform well, WooCommerce is the right platform for you.

You can use it and have all the advantages of WordPress while you manage your site. So, there will be less dependency on other developers. Also, WooCommerce offers almost all the features and options to create an eCommerce business of any size.

WooCommrce Review

Some of the Advantages of Using WooCommerce

A perfect pick for developers

WooCommerce is built on the same principles that WordPress was built on. Since it works with one of the world’s best content management systems, it integrates everything in one place.

The plugin is lean enough to easily integrate with hundreds of extensions and thousands of WordPress plugins. It helps you add more functionality to your store. 

Countless themes

To create a unique user experience for your audience, WooCommerce provides your store with numerous themes and unlimited customizations. You can even customize your settings according to your location. 

One of the important advantages of using WooCommerce over any other platform is that you get access to a large collection of quality eCommerce themes that you can use to design your online store.

You are not restricted to using a theme from the WooCommerce site, but you can go for any third-party theme that is compatible with the Woocommerce plugin.

WooCommerce Themes

Geolocation support

Geolocation support will detect your customer’s addresses and automatically calculate their tax and shipping price. 

Payment processing

Although WooCommerce provides popular in-built payment options, you can add a few more through add-ons. 

With WooCommerce, you can collect payments, track cash flow, and manage recurring revenue directly from your store.

WooCommerce Payments

Ease of Use 

If you’re already familiar with WordPress, you won’t face many difficulties in setting it up as it integrates perfectly with the platform. You might find getting started troublesome at first. 

For installation, you just have to install the plugin and hit the activate button. After the plugin is installed, the wizard will guide you through the shipping and taxes, adding and categorizing products, setting attributes, and much more. The customization settings will depend on the theme you select. 

You’ll see plenty of customizable settings such as inventory, discounts, orders, product images, and much more in its tabs. 

Overall, the installation process can be slightly overwhelming for beginners, but a little help from WooCommerce tutorials will get you started. 

Plugins and Extensions 

One of the most significant advantages of switching to this e-commerce platform is its easy adaptability with third-party WordPress plugins and other WooCommerce extensions. 

WooCommerce allows you to apply over 400 extensions that usually come at a price. You’ll find a plethora of add-ons and extensions on the WooCommerce sites, such as payments, order fulfillment, check-outs, and even subscription forms add-ons. 

Since most third-party WordPress plugins seamlessly integrate with WooCommerce, you can take the advantage of beautifying your online store.  

WooCommerce Extensions

Safety 

While WordPress and WooCommerce do their bit to add security to your website, the increase in the safety measures depends on your shoulders. 

First, you’ll have to rely on a reputed host for your website that helps in preventing attacks. It should keep your software up-to-date.

Besides being a reputable host, you should consider using only high-quality plugins in your store. Avoid using plugins that have become obsolete or aren’t updated for quite a while. 

Also, purchase a good SSL certificate to keep your customer information as safe as possible. 

Overall, you would’ve to make some efforts to maximize the security of your e-commerce site. 

Pros of WooCommerce

  • Free & open-source
  • Hundreds of extensions & plugins
  • Developer friendly & highly customizable
  • Multiple payment gateways
  • Thousands of theme designs
  • Geo-location support

Cons of WooCommerce

  • No or minimal support
  • Steep learning curve for newbies

WooCommerce Pricing

WooCommerce is completely free to use. However, you may need premium extensions and plugins to add new features to your site.

WooCommerce Review Competitor Price Comparison

Find the most cost-effective solution for your business. Check the price comparison of all the software that we listed in this category. 

BigCommerce

bigcommerce-logo

Free Version

No

Min Price

$29.95/month

Max Price

$299.95/month

NitDit Score

93%

Wix

Wix-Logo

Free Version

Yes

Min Price

$80/month

Max Price

$325/month

NitDit Score

95%

WooCommerce FAQs

Q1. What is WooCommerce? WooCommerec is a WordPress plugin that you can use to start your own eCommerce business. It is the most popular eCommerce solution for WordPress.
Q2. Is WooCommerce Free? Yes, the WooCommerce plugin is free and open-source. However, you may need premium extensions and plugins to add important functionalities to your online store. Still, it is a cost-effective solution when you compare it with other eCommerce solutions.
Q3. Can I Use Any WordPress Them With WooCommerce Plugin? No, you have to use a theme that is compatible with the WooCommerce plugin.
Q4. Is WooCommerce a Good Solution for eCommerce Sites? WooCommerce is the most popular eCommerce plugin for WordPress. So, if you wish to use WordPress as your preferred platform, WooCommerce is the best solution for you. It is highly customizable and SEO friendly.

What Kind of Support WooCommerce Offers?

As in the case of the majority of free options, WooCommerce doesn’t go over the board to provide customer support. It comes with limited customer support that doesn’t allow direct responses from them. 

You won’t be able to submit your request via email, phone, or even social media. Instead, you would’ve to resolve your problems through their extensive knowledge base. If the problem persists, you can raise the ticket and ask for live chat support. 

Tutorial Videos & Documentation
Forum & Ticket

Platforms Supported

WooCommerce: Similar Products

bigcommerce-logo

93%

NitDit Score

BigCommerce

Free Version

No

Min Price

$29.95/month

Max Price

$299.95/month

The BigCommerce user interface is designed to be both user-friendly and powerful. It provides users with all the tools they need to manage their online store, including an easy-to-use drag-and-drop editor, a powerful product catalog manager, and a robust order...
Wix-Logo

95%

NitDit Score

Wix

Free Version

Yes

Min Price

$80/month

Max Price

$325/month

Wix is one of the most popular names in the world of website design platforms. Even though the competition is pretty tough in this market with names like WordPress and Joomla, Wix has steadily grown as a popular alternative and...

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