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OptinMonster Review (Sep 2021), Top Features & Pricing

Increase email opt-in rate by using OptinMonster, one of the most comprehensive solution for email capture


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Retyp, LLC.

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Florida, United States



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95% (NitDit Score)

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Ultra Theme

94.5% (NitDit Score)


Rank Math

95.75% (NitDit Score)

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OptinMonster Overview

OptinMonster review, top features, best alternatives that you can use to grow your email list quickly. OptinMonster is a leading name among the lead generation software. It started as a WordPress plugin; later it was extended to all different platforms.

It offers hundreds of ready to use templates to help you get started quickly and offers a number of innovative solutions to engage your users and increase conversion on your site.

Along with attractive popups, you can create inline forms, header & footer bars, scroll boxes, and more. And when it comes to the trigger, it offers a number of options to trigger your popup.

Over one million websites are already using the OptinMonster tool to grow their email subscription rate.

We will look at the software and what it has to offer in detail below.

NitDit'S Rating For OptinMonster

NitDit’s rating is influenced by the overall quality of the product, ease of use, pricing in comparison to competitors, overall community sentiment around the product


NitDit Score

Ease of Use 95%
Features 95%
Value for Money 90%
Support 90%

Top Features of OptinMonster

  Drag and Drop Opt-in Builder
  Ready to Use Templates
  Modern Popup Designs
  Mobile-Friendly Popups
  Lightbox Popup
  Fullscreen Welcome Mat
  Slide-in Scroll Box
  Floating Bar
  Inline Forms
  Content Locker
  Coupon Wheel Optins
  Multiple Popup Triggers
  Scroll Trigger
  Timed Display Control
  Page-Level Targeting
  Geo-Location Targeting
  Device-Based Targeting
  AdBlock Detection
  A/B Testing

Detailed Review of OptinMonster

OptinMonster is an innovative solutions to grow email lists. It offers a number of features and options to make sure that you are able to increase the email subscription rate for your site quickly.

Almost all the big marketers, bloggers, tutorial sites ask people to start creating an email list from the very first day.

Why do we need an email list at all?

The answer is very simple, “money is in the list.”

Now, again this is a popular line has been written thousands of times to establish the importance of the email opt-in form.

Your email list can send you traffic on demand whenever you need. You will no longer be dependent on Google to promote your products.

Though SEO can help you to get tons of free traffic. The process takes time. You will have to go step-by-step, create high-quality content, create quality backlinks (avoid black hat SEO) and then wait for your site and articles to get a little older to start receiving good traffic from search engine.

Even if you are doing everything correctly on your site from the SEO perspective, you will not receive overnight traffic.

However, if you have an email list with 100K targeted emails, you will start receiving traffic almost instantly.

So, the ideal way to go about your online business is that, optimize your blog posts for SEO and start collecting emails from the very first day.

Also, as the subscribers of your blog like the kind of content you publish (the reason they give you consent to send emails) the rate of conversion will be higher when you send a custom deal.

All you need is a quality email subscription form on your blog that is placed on the prominent section so that your visitors can see that or a quality popup (a highly converting opt-in type) plugin.

OptinMonster is one of the most popular and widely used email opt-in tools for websites.

You have a simple WordPress plugin that you can easily set up on your WordPress site and start collecting emails.

OptinMonster Review: The Top Features

OptinMonster is a conversion-focused email opt-in service that makes it easy for users to collect emails rapidly with attractive pop-up and other opt-in types.

After registering on the OptinMonster site, you can signup and generate the API for your site.

The process is simple, go to your account and generate the API key that you will need to link the WordPress plugin with the OptinMonster platform.

Once it is linked through the API key, you can start creating your email opt-in.

Different Opt-in Types

OptinMonster offers you a number of different opt-in types that you can use on your site. In fact, you can have multiple options with different opt-in types targetting different pages on your site.

You can create opt-in for different campaign targeting different content on your page to increase the conversion.


You can create a

  • Pop-up form
  • Fullscreen subscription form
  • Slide-in type
  • Floating Bar
  • Inline form

These are the proven highly converting opt-in types that are used by the top authority sites.

Now, let’s select the pop-up opt-in type and move forward.

For each of the opt-in type, you have multiple ready to use templates to make the process even gift and quicker.


If you wish to start from scratch, you can do that too and create your design.

Select the template you wish to create a put the details of your site.

Configure Your Email Opt-In Form

In the next step, you will have the option to configure the opt-in email form for your site.

It’s a very simple drag-and-drop editor. You can simply click and edit your form.


Click on any section of the form to edit it. You can design the form with the custom text that you need in the form.

Style Your Pop-Up

You can customize every section of the opt-in form as per your requirement. You can upload your own image; you can set up a custom background for the popup.

You have easy to choose color options, border options, you also have the option to add a box-shadow.


You have a quick option to add additional fields to your form. You have a number of different layouts to choose from for the additional section.

So, overall, you can easily create a completely custom design for your pop-up even if you have selected a ready template.

Success Message

You can setup a custom message for the users who subscribe to your email. You can have a custom message or redirect them to a custom page to get some freebies just as a thank you gift.


Display Rules

This is important, the settings on this page will define when the opt-in pop-up appears on your site. The tool gives you a number of different options to choose from.

Time spent on a page

  • Time on your site
  • After scroll
  • Just before exit
  • After inactivity
  • On click of a button
  • And more


OptinMonster gives you a very easy option to integrate your opt-in form with any of the leading email service providers in the market.

You can select the option you are using from the dropdown menu and get started.


A/B Split Testing

A/B split testing is very important to increase the overall conversion on your site. OptinMonster offers you a number of different testing option.

You can work around with the different design, different optin type, different layout, and you can test almost everything to make sure the conversion is at its peak.

Yes/ No Forms

The Yes/ No forms are very effective in making the best use of your engaged visitors on your site. If a user likes the content on your site, you can set the trigger for a Yes/No form with a custom offer.

It is most likely to convert those visitors into your subscriber. You can probably offer a freebie after the subscription or set up some custom offer for them.


eCommerce Offers

If you are managing an eCommerce site to you have amazing custom coupons to offer your visitors, OptinMonster will help you to increase the overall conversion and revenue of your site.

You can create stunning offers that your visitors will not be able to resist. Also, you can target the popup trigger perfectly timed to increase the conversion further.


Final Word

The amount of features OptinMonster offers you, it will easily make up for the cost involved in getting this tool. It can show extremely targeted offers an email subscription that will surely increase the conversion of your site.

Many times, you have a great offer for your visitors, but they leave your site without even looking at it.

So, why not target those visitors and trigger a custom offer popup just before they plan to leave your site’ I’m sure it will skyrocket the conversion.

If you have a freebie to offer, show a popup with the Yes/No form, who doesn’t like a free gift? You will surely be able to increase the email list for your site way faster than you even imagine if you have the right kind of offers.

Platforms Supported

OptinMonster Pricing

OptinMonster offers you a number of different pricing plans. You can choose to depend on the amount of traffic your site receives.

The plans start at $9 per month which is billed annually. So, OptinMonster is a great option for smaller as well as big sites that receive tons of traffic.

OptinMonster Pricing

OptinMonster FAQs

Q1. What is OptinMonster? OptinMonster is a popular lead generation software that you can use to grow your email list quickly. It is a great option for bloggers, marketers, and eCommerce site owners.
Q2. Is OptinMonster Free? No, OptinMonster is a premium product that offers 14 days money-back guarantee.
Q3. What Makes OptinMonster Different From Other Lead Generation Software? OptinMonster offers a number of innovative features and options that make it a great choice among the lead generation software. It offers highly structured triggers to increase the conversion rate, features like OnSite Retargetingmakes it a great choice.
Q4. What is Exit Intent Feature by OptinMonster? Exit Intent is a user behavior feature, the system will trigger the email opt-in popup or the offer that you set by using the OptinMonster software just before the users tends to leave the site. So, it will help to increase conversion as well as engagement on your site.

Best OptinMonster Alternatives & Top Competitors

If you are looking for the best OptinMonster alternatives, we’ve listed the top software like OptinMonster that you can use to grow your email list quickly.
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Price Comparison With OptinMonster Alternatives

Find the most cost-effective solution for your business. Check the price comparison of all the software that we listed in this category. 

Ninja Forms Logo

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Free Version


Min Price


Max Price


NitDit Score



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