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OptinMonster

Increase email opt-in rate by using OptinMonster, one of the most comprehensive solution for email capture

Free: No

Trial: Yes

Min: $9/month

Max: $49./month

OptinMonster Review: Top Features, Pricing, Pros & Cons

What is OptinMonster?

OptinMonster review, top features, best alternatives that you can use to grow your email list quickly. OptinMonster is a leading name among the lead generation software. It started as a WordPress plugin; later it was extended to all different platforms.

It offers hundreds of ready to use templates to help you get started quickly and offers a number of innovative solutions to engage your users and increase conversion on your site.

Along with attractive popups, you can create inline forms, header & footer bars, scroll boxes, and more. And when it comes to the trigger, it offers a number of options to trigger your popup.

Over one million websites are already using the OptinMonster tool to grow their email subscription rate.

We will look at the software and what it has to offer in detail below.

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Pros of OptinMonster

  • User-friendly drag and drop interface
  • Multiple opt-in types to choose from
  • Create personalized pop-ups
  • Create pop-ups for different objectives
  • Large collection of pre-designed templates
  • A/B Testing for better conversion

Cons of OptinMonster

  • Pop-ups are generally considered annoying
  • No free version
  • Monthly billing
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Ease of Use
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Features
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Value For Money
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Top Features of OptinMonster

01.
  Drag and Drop Opt-in Builder
02.
  Ready to Use Templates
03.
  Modern Popup Designs
04.
  Mobile-Friendly Popups
05.
  Lightbox Popup
06.
  Fullscreen Welcome Mat
07.
  Slide-in Scroll Box
08.
  Floating Bar
09.
  Inline Forms
10.
  Content Locker
11.
  Coupon Wheel Optins
12.
  Multiple Popup Triggers
13.
  Exit-Intent
14.
  Scroll Trigger
15.
  Timed Display Control
16.
  Page-Level Targeting
17.
  Geo-Location Targeting
18.
  Device-Based Targeting
19.
  AdBlock Detection
20.
  A/B Testing
Syed Balkhi

OptinMonster: Company Profile

Syed Balkhi: Co-Founder OptinMonster

Syed Balkhi is a familiar name among WordPress users and the founder of AwesomeMotive the company behind OptinMonster and a number of other WordPress products. OptinMonster was co-founded by Syed and Thomas Griffin in 2013 and became one of the most popular email opt-in software.

CEO Name: ​

Est. Year:

2013

Employees:

11-50

HQ Location:

Florida, United States

Funding:

NA

Detailed Review of OptinMonster

OptinMonster is an innovative solution to grow email lists. It offers a number of features and options to make sure that you are able to increase the email subscription rate for your site quickly.

Almost all the big marketers, bloggers, and tutorial sites ask people to start creating an email list from the very first day.

Why do we need an email list at all?

The answer is very simple, “money is in the list.”

Now, again this is a popular line that has been written thousands of times to establish the importance of the email opt-in form.

Your email list can send you traffic on demand whenever you need it. You will no longer be dependent on Google to promote your products.

Though SEO can help you to get tons of free traffic. The process takes time. You will have to go step-by-step, create high-quality content, create quality backlinks (avoid black hat SEO) and then wait for your site and articles to get a little older to start receiving good traffic from search engines.

Even if you are doing everything correctly on your site from the SEO perspective, you will not receive overnight traffic.

However, if you have an email list with 100K targeted emails, you will start receiving traffic almost instantly.

So, the ideal way to go about your online business is that, optimize your blog posts for SEO and start collecting emails from the very first day.

Also, as the subscribers of your blog like the kind of content you publish (the reason they give you consent to send emails) the rate of conversion will be higher when you send a custom deal.

All you need is a quality email subscription form on your blog that is placed on the prominent section so that your visitors can see that or a quality popup (a highly converting opt-in type) plugin.

OptinMonster is one of the most popular and widely used email opt-in tools for websites.

You have a simple WordPress plugin that you can easily set up on your WordPress site and start collecting emails.

OptinMonster Review: The Top Features

OptinMonster is a conversion-focused email opt-in service that makes it easy for users to collect emails rapidly with attractive pop-ups and other opt-in types.

After registering on the OptinMonster site, you can signup and generate the API for your site.

The process is simple, go to your account and generate the API key that you will need to link the WordPress plugin with the OptinMonster platform.

Once it is linked through the API key, you can start creating your email opt-in.

OptinMonster Pricing

OptinMonster offers you a number of different pricing plans. You can choose to depend on the amount of traffic your site receives.

The plans start at $9 per month which is billed annually. So, OptinMonster is a great option for smaller as well as big sites that receive tons of traffic.

OptinMonster Pricing

OptinMonster Review Competitor Price Comparison

Find the most cost-effective solution for your business. Check the price comparison of all the software that we listed in this category. 

Product Name

Logo

Free Plan

Min Price

Max Price

Score

GetSiteControl

GetSiteControl

No

$9/month

$29/month

92.5%

Ninja Forms

Ninja Forms Logo

Yes

$29/year

$249.95/year

92.5%

Thrive Leads

thrive-leads-logo

No

$97/Year

$299/Year

93.25%

OptinMonster FAQs

Q1. What is OptinMonster? OptinMonster is a popular lead generation software that you can use to grow your email list quickly. It is a great option for bloggers, marketers, and eCommerce site owners.
Q2. Is OptinMonster Free? No, OptinMonster is a premium product that offers 14 days money-back guarantee.
Q3. What Makes OptinMonster Different From Other Lead Generation Software? OptinMonster offers a number of innovative features and options that make it a great choice among the lead generation software. It offers highly structured triggers to increase the conversion rate, features like OnSite Retargetingmakes it a great choice.
Q4. What is Exit Intent Feature by OptinMonster? Exit Intent is a user behavior feature, the system will trigger the email opt-in popup or the offer that you set by using the OptinMonster software just before the users tends to leave the site. So, it will help to increase conversion as well as engagement on your site.

What Kind of Support OptinMonster Offers?

Email Support
Tutorial Videos & Documentation
Forum & Ticket

Platforms Supported

OptinMonster: Alternatives

GetSiteControl

92.5%

NitDit Score

GetSiteControl

Free Version

No

Min Price

$9/month

Max Price

$29/month

If you have not come across GetSiteControl yet, it is one of the top marketing tools that offer you multiple widgets that you will find extremely useful to grow your business. What good is a website if it does not...
Ninja Forms Logo

92.5%

NitDit Score

Ninja Forms

Free Version

Yes

Min Price

$29/year

Max Price

$249.95/year

Ninja Forms, one of the most popular form builder plugins for WordPress with over 2 million active users. If you run a blog or a website, you might already know how important the contact page is. It can help incorporate...
thrive-leads-logo

93.25%

NitDit Score

Thrive Leads

Free Version

No

Min Price

$97/Year

Max Price

$299/Year

It is highly recommended to build an email list right from the start, even if the traffic is not impressive. It is a good recommendation because the money of a blog usually resides in this email list.  If you don’t...

Review Transparency

At NitDit, we try to be as detailed as possible while reviewing any software. Our objective is to help our readers make an informed decision while purchasing software. Here’s how we review a software.

Affiliate Disclosure: NitDit is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

OptinMonster Reviews

100%
OVERALL

Reviewed by 2 users

  • Effortless integration and insights

    • 8 months ago (Edit)

    What do you like best?
    It easily allows me to integrate within the site and monitor traffic, progress, and build-outs.

    What do you dislike?
    It took me a little while to get used to the way the design is programmed but other than that easy.

    What problems are you solving with the product? What benefits have you realized?
    Pop-ups, email subscriptions, and monitoring conversions

    Source: G2

  • I recently switched from HelloBar to…

    • 8 months ago (Edit)

    I recently switched from HelloBar to Optinmonster and am thrilled with the choice. It works well and the team is super helpful and responsive when I get stuck. Awesome!

    Source: Trustpilot

Leave feedback about this

  • Ease of Use
  • Features
  • Value for Money
Syed Balkhi

Co Name: ​

Retyp, LLC.

Est. Year:

2013

Employees:

11-50

Headquarter:

Florida, United States

Funding:

NA

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0%

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0%

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93.25 % (NitDit Score)

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