10 Best Website Traffic Estimators (Find Accurate Traffic Data)

Find accurate traffic data of any website to know more how your competitors are performing.

Best Website Traffic Estimator

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Its evident, competitors’ website research helps us to understand the different verticals of marketing. Using traffic estimator tools, one can easily uncover the traffic and SEO marketing strategy of competitors. 

The question is — how to choose a suitable website traffic estimator and competitors’ research tool. There are hundreds of website traffic estimators available, from free to paid, but not all of them provide accurate metrics. 

To help you choose the right website traffic estimator and competitor research tool, we have curated a handpicked list of the best website traffic estimators to try.

The tools listed here help you uncover your competitors’ traffic and enable you to get other valuable insights such as competitors — organic traffic, backlinks profile, PPC keywords, etc. 

So without further ado, let’s get started with the list here. 

01. Semrush

Semrush is a pioneer all-in-one SEO tool that comes with a robust competitor research module. Well, Semrush also offers other SEO tools such as — keywords research, backlinks, local SEO, and proper tool for doing PPC research.

Coming the competitor research module of Semrush, it’s a robust module that provides detailed insights into your competitor’s websites. To start doing competitor research, you need to navigate to the dashboard, enter your competitor’s URL, and hit the search button. 

Now you get detailed insights such as the domain overview, traffic analysis, organic research, backlink research, etc. All the data and metrics are available in graphical formats that make it easy to digest. 

Semrush Free Trail

Key Features:

  • Beginner-friendly interface
  • Graphical data visualization
  • Get complete traffic of a websites
  • Discovers the organic keywords and rankings
  • Provides ads keywords and traffic number of competitors

Pricing: There is no free plan for Semrush; however, the base plan of Semrush starts at $119.5, which includes access to a robust, complete SEO toolkit.  

02. Ahrefs

Ahrefs is a robust SEO tool with a one-stop SEO toolkit; it also has an advanced competitors research module called “Site Explorer.” The best part it provides the most comprehensive insights into competitors’ websites. 

Using the Site Explorer of Ahrefs, you will get an in-depth insight into competitors — organic search traffic along with backlinks profile and paid traffic research. Well, you can easily carry out detailed digging into competitors:

  • Organic Traffic Research: In this module, you will see what keyword your competitors are ranking for. And which page brings them the most traffic. 
  • Backlinks Checker: Well, this module helps you uncover the backlinks profiles of your competitors. You can uncover all the websites linking to your competitor. 
  • Paid Traffic Research: This module helps you uncover whether your competitor is bidding in paid ads or not. If so you will also get their PPC keywords. 

Key Features:

  • In-depth domain analysis
  • Allows you to export data
  • Visual traffic distribution
  • Uncover competitors ranking keywords
  • Paid search and Backlinks analysis
  • A birds-eye view into competitors organic traffic

Pricing: The base plan of Ahrefs costs $99/month, which all the tools and modules Ahrefs offers. You can get seven days of free trial for $7. 

03. Similarweb

Similarweb is a well-known SEO tool out there in the market. It comes with robust competitor analysis tools which help you uncover competitors’ traffic. What’s more, you can even uncover competitors’ engagement metrics. You have the option to analyze your competitor’s website or application. 

Similarweb comes with a module called — Digital Marketing Intelligence that includes all the robust features. This module has four tools — competitive analysis, keyword research, affiliate research, Ads research, and media buying. 

Using the competitive analysis, you can easily do competitors’ research and uncover audience interests, engagements metrics, organic keywords, audience interests, etc. Even you can completely uncover and analyze competitors’ marketing mix strategies. 


Key Features:

  • Valuable competitors insights
  • Benchmarking channel performance 
  • Uncover engagement metrics — visits duration, bounce rates
  • SEO and content analysis of competitors
  • Details into competitors strategy and marketing mix

Pricing: There is a free plan of Similarweb with limited functionality. You can contact their team for the paid plans. 

04. Alexa

Alexa is one of the oldest and most popular competitors analysis tools. Using Alexa, you can easily uncover your competitor’s websites’ performance and even compare to your website. 

Using the Competitive Website Analysis tool, you can easily find gaps in your marketing strategy against your competitors. You can easily discover how to easily outperform the competition — traffic, keywords, backlinks, and other competitive website analysis. 

Directly uncover your competitor’s data and even compare their site to yours and find the gaps in your strategy like the backlinks, keywords, and other metrics. This way, you can always stay on top of your marketing game. 


Key Features:

  • Compares websites traffic
  • In-depth competitors analysis
  • Compares competitors’ continent
  • Compares competitors keywords.’
  • Find competitors backlinks 

Pricing: Alexa comes with 14 days of a free trial. The base plan of Alexa starts at $19.99/month; there is also a seven-day free trial of the Basic Alexa plan. 

05. SpyFu

SpyFu is another reliable competitors analysis tool that has an affordable pricing structure. Well, with competitors’ analysis tool, you can easily find your competitor’s most compelling SEO insights — just move beyond ranks and into strategy. 

All you need to do is just enter your competitor’s domain, and you’re good to go. This robust SEO tool uncovers what types of pages links to your competitors, their SEO flaws, find similar sites to that, traffic overview, keywords, and so on. 

Now you can easily uncover competitors — keywords, ads copy combinations, PPC ads rankings, organic search rankings, and many other valuable insights. 


Key Features:

  • SEO competitors analysis 
  • Competitors backlinks analysis
  • A robust domain comparison module
  • It also provides a rank tracker module
  • Enables you to carry our PPC research

Pricing: The SpyFu membership starts at $33/month, which includes unlimited data and downloads. What’s more, there is SpyFu free trial available, signup here to try it out. 

06. Serpstat

Serpstat is one of the popular SEO tools know for robust — SEO Competitor Analysis Tool. With the help of this module, you can easily analyze websites SEO and PPC to discover their traffic sources.

What’s more, you can even research all the competition for any topic or phrase using the SEO Competitor Analysis tool. All you need to do is enter your competitor’s domain and get started right away. 

Discover your competitors, traffic sources and easily uncover their keywords in the organic search. The tool even provides a detailed domain comparison tool to help you compare your domain to your competitors to find the gaps. Well, the comparison tool visually shows the result. 

Serpstat Review

Key Features:

  • Discover competitor traffic sources
  • A robust domain comparison tool
  • Find competitors paid search performance
  • Compare domains of multiple competitors in PPC
  • Track growth dynamics of your competitors

Pricing: The lite plan of Serpstat starts at $55/month, which includes access to all tools of Serpstat. 

07. SE Ranking

SE Ranking is another reliable SEO tool that has a powerful competitor research module. Using the Competitive Research module, you can easily analyze your competitor’s website without any hassle. 

To get started, you need to enter your competitor’s domain and choose the country and search engine you want to uncover the details. Once you click on the Analyze button, you will get detailed insights into competitors — traffic, keywords, backlinks, competitors, domain trust/page trust, and popular pages. 

Overall, this is the only tool you will need to get detailed insights into your competitor’s websites. Check website traffic in a single click, comprehensive keywords analysis, competitors backlinks profile, identify your SEO and PPC competitors. 

SE Ranking Dashboard

Key Features:

  • Traffic and keywords competitors
  • Organic keywords rankings distributions
  • Organic competitors semantics comparison
  • Uncovering competitors backlinks profile
  • Provides insights into the historical data of competitors

Pricing: SE Ranking also provides a 14-day free trial. The paid plans of SE Rankings start $31/month

08. Raven Tools

Raven Tools is a one-stop solution for all your SEO toolkits; it comes with the most comprehensive SEO tools in the market. Well, it comes with a powerful Keyword and Competitors Research tool; with this tool, you get detailed insights into your competitor’s website. 

You can make use of its toolkit to easily discover competitors — backlinks reports, organic traffic reports and distributions, and other comprehensive data of your competitors. It’s has got all the tools to help you stay ahead of your competitors. 

Now you can easily get a bird-eye view into your competitors and get valuable insights such as — backlinks, keywords, design, domain authority, page speed, traffic, social media metrics, and so on. 

Raven Tools

Key Features:

  • One-stop competitor research solution
  • Backlinks analysis and link spy
  • Keywords and competitors research
  • Provides comprehensive SEO data 
  • A robust rank tracking module to track keywords rankings.

Pricing: The base plan of Raven Tools is called — Small Biz, which costs $39/month and includes all the essential features. 

09. WooRank

WooRank is a newcomer in the market of SEO tools, but it has got some useful tools for carrying out in-depth market research. Well, this tool provides actional insights to help you ahead of your competitor’s marketing and efforts.

To get started, you just need to enter the domain and get some of the valuable insights on your websites, including a list of competitors. You can easily discover your competitor’s strategy and always stay ahead in the rankings. 

With the Competitors tool, you can easily analyze technical performance, view their organic keywords, track ranking changes, etc. Even the tool allows you to manage multiple competitors without any hassle. You can set up the competitive analysis and receive weekly reports on your competitors. 


Key Features:

  • Manage multiple competitors
  • Find keywords and track ranking changes
  • A robust competitor research module
  • Analyze technical performance 
  • Discover your competitors complete marketing strategy

Pricing: WooRank comes with a 14-days free trial. The pro plan of WooRank starts $79.99/month


SISTRIX is not a popular SEO tool like Semrush and Ahrefs; however, the competitor’s analysis module of SISTRIX is robust and comprehensive. With this tool, your competitor on Google is just one click away. 

Using the competitor’s analysis tool of SISTRIX, you can easily uncover your competitor’s SEO details — organic keywords, ads campaigns, etc. 

The interface of the tool is easy to use and allows you to carry out the competitors easily. The metrics and data it provides are reliable and presented in a visual way to make it digestible. 


Key Features:

  • Visibility index
  • Cover 34 countries
  • Show results for desktop and mobile
  • Uncover important competitors metrics
  • Uncover backlinks profile of every website

Pricing:  It comes with a free trial. The SEO tool of SISTRIX starts at 100 euros monthly

FAQs About Traffic Estimators

Q1. How Traffic Estimators Can Help?

The traffic estimator tool that we listed here will help you to find the most accurate traffic of any website. You can use these tools to find the traffic of your competitor sites.

02. Which Are The Top Traffic Estimator Tools?

There are a number of software these days to find traffic data of any website. You can use Semrush to find traffic data of any website. While it is not the most accurate data, you will get an idea about the traffic of any website. You can also use Similarweb to find terrific data on a site. However, it doesn’t display data if a site is new and doesn’t get more than 50K monthly traffic.

03. Are These Traffic Estimators Free?

Most of these traffic estimators are paid software. However, most of these offer a free version with limited features.

04. Are The Traffic Data Shown By These Software Accurate?

While the traffic data are not accurate, it is good enough to get an idea about the traffic of any website.


So this is our complete list of best website traffic estimator tools for competitors’ research. All the tools listed here are tried and tested by well-known marketers, and even we tested each tool separately. Well, our finding is, using any of the tools in the list, you can uncover your competitor’s SEO strategy and get valuable insights. 

All the tools listed above don’t come with the same features and insights, so choose one as per your needs. What’s more, even all the tools listed above comes with a free trial, so we suggest signing up for the free trial to try it out. 

We hope this list suits your purpose well and help you find at least one website traffic estimator tool to carry out in-depth competitor research.


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